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So the first person to make a music video but Jackson really did revolutionize the way music videos were dot.
He turned them into a kind of a mini movie that launched an entire sales campaign for his music his towards.
And a multitude of other Michael Jackson products course like most of what Jackson did they were more elaborate and more expensive than anything that had been done before.
And fans just ate him up.
-- the folks at the music video channels including our next guest Ed but Ed Bennett he is former president of DH.
One -- great to see if thank you for coming -- be here so.
What is it that he did different was he turning music videos and a kind of a home from a whole movie which is what they were into a production.
A music video as a short film.
And he attracted.
The best film directors.
In the industry.
He had to Bob draw the he attracted -- talents.
And he had a big dream -- had a big vision of what a music video should be.
And he was great for my business.
-- you were you were dead VH one you were the president CEO from 89 until 94.
How much of what this one that -- did.
Affected your business well every time -- would run -- Michael Jackson.
Video my ratings for go way up you could see that seeing that right away you could track that as -- -- -- -- we would -- two with three together we would see an immediate bump in our race.
It got to the point where we could actually run Michael Jackson videos all weekend Michael Jackson weekend all Michael Jackson all weekend.
Nothing but Michael Jack people would actually get it through repeats two or three or 41 gets so much.
-- so many videos and they were all diverse and so interesting -- so compelling.
And for a cable network it was great for us because we've had that repetition we could cycle through them and would -- create a lot of diversity because he had a lot of inventory sell out.
The one that that sticks in my mind of -- the dance scenes segment that sticks in my mom weren't anything else was actually not a music video.
It was the 25 anniversary of Motown I guess was 1983.
Where he did Billie Jean it's the first time I ever saw.
The -- I don't know if we can put that went up -- 25 anniversary of Motown.
Yeah I remember exactly where I was when I first -- do you think many people do yes that was revolutionary at the time.
What made it revolution there was just just the -- -- or was it something more -- well.
Just think about he's sort of invented -- you know hip hop dancing.
He'd invented a genre of dance that it never been seen before.
And by the way many people are trying to beat what he did what he developed -- -- -- I know today -- close.
Very very rare I I had not seen anybody be able it was it was a combination of the new moves in the rhythm he had both of those you know when you see.
Current dancers today you look at say I've seen that before I've seen that report because Michael invented.
He -- -- -- himself.
You can hire choreographers is that -- I -- you -- a tireless tireless worker he took great pride in his stance.
That's an artist I did not realize he was a choreographer of all those as well OK so here was yours Motown and -- -- -- this.
Actually -- Billie Jean I guess was done before that the music video correct that's correct did you run both of them both the Motown segment and the migrate everything.
Everything I get my account on -- -- well you know it's great it couldn't get enough from him because he really raised the bar.
What was great about Michael's.
Videos is that every time I played them it it's also a message to other artists that this is what you have to do this what you have to beat.
In order to get play on the network this is the standard of production that we lot.
Because it's artistic its diverse it covers fashion covers music.
It covers -- it covers film making of course it wasn't changed as I've mentioned before this is far more expensive and elaborate -- did to me.
You were saying that usually the videos cost about 300000 make his -- 3000010 times what the norm was well when he first did beat it.
He wanted to produce this music video what Martin Scorsese.
He wanted eighty people in the video eighty people wanted based on West Side Story moment that was his vision while he wanted to be big epic in grant.
The budget came in.
Three million dollars Sony said.
A music video -- three million and you get you must be joking so they had a disagreement needless to say.
So he said okay I'll pay -- Because actually.
-- -- So Michael get away with -- for because if they spend that money it would come out of his royalties to be were capable guys but they didn't want to put that money -- -- I believe enough.
And what he was doing he said.
I'll put the money so you just put up three million bucks three million dollars and then you that you sell 300 million dollars worth of -- music is that a good investment I think it's a terrific event.
-- that's the that's the irony of this guy as.
As wacky as some of his behavior could be.
At some times his business sense -- sharper than anybody in the room.
He was a genius at marketing and promotion without focusing on deliberately yeah because his heart.
Really spoke for itself.
And if you.
The Olympics this year John -- -- Produced the Olympics he's a filmmaker he's not a producer.
As a filmmaker he did something at everybody's gonna remember for the rest of their lives and that's what Michael did.
He was like John Nemo.
He created something hit.
No one else had ever done before and maybe.
Will never match again and the other thing we got to mention thriller because he had actually prepared so well the anticipation.
He knew how to build the excitement for something by the time thriller came out everybody was just screaming and try to get a copy -- it.
-- that was a fourteen minute -- -- -- oil fell -- -- -- -- -- that it wasn't got to go through eight minutes haven't we get to the music that's -- -- -- forgotten about it was a whole narration Doug zombies and also it had that more thing that John -- more more things.
John Landis was the director of film called where wolf and one.
Michael saw that he set off.
How do you do that.
Part of those faces more can change he called dot John he said.
Hi Michael here have you heard my album anyway.
Which help which.
Is -- -- have this album -- and I wanted to do this music video.
And I want to base it on all of the changes in.
That you introduced in your film.
If that's the way I see my film unbelievable and so that's gonna cost you a lot of money and Michael -- no problem.
Money was no object well and we saw what happened -- -- the best album of all time.
-- we have to run I'm way over time but I got to ask has there been anybody who's come close to Michael Jackson in what he did for music videos now.
Nobody even close.
You think there ever will be there will.
-- -- great to see it.
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