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Point also -- sales how essential are today.
In terms of box office you know I guess your your box office draw on the long term.
I think I think -- that clearly it is the you know hit the nail on the head right there most of the studios really respect you know the backhand to provide you know the bulk of the profitability and that's really be the model that -- -- used to here.
But -- when you have a major -- -- franchise you know in a blockbuster like transformers the war.
How Harry Potter this some of these -- exceptional -- actually recoup their costs and marketing -- in the theaters.
But the the norm is that you know and -- Larry channels like dvd which is a 25 billion dollar market.
-- domestic market as well that's you know merchandising and on video games all of these margin revenue opportunities video on demand for example sold out all these revenues -- -- window -- That's really had you know the beat them budget that's the good numbers that -- crunch before green -- a movie on my.
I'm so I think you can expect that trend to continue -- by profitability is the key benchmark as opposed to.
Just the the box office receipts when we look at each company.
We go beyond just what the film is is -- and any theater as we look at all the various metrics like you know production marketing costs.
Estimates of the you know what he could make -- -- dvd market.
You know and now all -- there -- channels that's what invest wonderful kids and that's the right way to look at the overall.
You know profitability or not called -- for any given will be.
Mike earlier we were talking about the overseas markets and if you look at some films for example like angels and demons the lion's share -- their ticket sales.
Actually occurred overseas.
As opposed to here domestically how much is that factoring -- to your thought process.
When you're -- now -- big blockbuster films what the global box office picture will look like.
Well you know blockbuster pictures.
That type that Hollywood makes.
Is is -- that kind of films that they usually don't make or can't make.
So there's an advantage to studios and does the technology in Hollywood there is a specialist in Hollywood.
There -- changes for example on going to the three -- issue or if you will IMAX.
View of things.
You know it's -- it's obviously important for the foreign market to be profitable and to the to work.
For lots of reasons I mean it's the second largest export.
That we have outside -- airplanes and I have a feeling someone tell me that that we we're making more money and in the entertainment business than we are.
Mean you know selling airplanes.
It's the largest.
-- you know export.
Money -- coming in.
From overseas so it's it's a very important aspect of it what is important to though.
Is to measure the the fact that you know every one of these countries now want to tell their own story they want you to know.
You know what they're going.
And those kind of movies have to find a market and we're not going to be able to dominate that market.
Unless we make there films accessible.
And they can make him better than they are making it now and so I would say be where.
You know because.
You know those the you know the French the English.
The -- the the Chinese are gonna wanna when a place at the table and Indians obviously had a place -- table won an Academy Award.
I mean you know I I don't think yet and yet -- not only changing -- -- you know what's.
What's I think important not only what we say because now it's beat with everybody's become more sensitive -- -- the point of the -- To what we say it's it's also important that we recognizing globalism that we have to be everybody's partner.
Just before we wrap up -- to me just tell me which of the corporations.
That are invested in the Hollywood business.
Are the biggest winners and are potentially the biggest losers this year as a result of what you -- that's.
Our great question you know Paramount has -- -- of you know I think they seem to be enjoying it right of sorts in that was Star Trek transformers and you know and had you know GI Joseph -- now.
You know newest -- has been if fox is -- -- -- former.
Arguably the most stuff profitable studio that has very interesting.
Year in year out kind of formula.
Obviously some -- titles from.
Coming out ice age etc.
so I think I keep -- -- -- studio business overall margins are relatively -- So that don't expect that to be to major driver for the conglomerates and I think overall you can expect you know news or par amount.
And one of Brothers of course that document with the B phenom last year and everyone is because yeah.
-- -- my apology guys I got to wrap it up because at eighty he he never coming at 815 gentlemen thank you very.
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