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Baseball begins in the spring this season new life.
Football begins in the fall.
When everything is dying.
In football you Wear a helmet.
It in baseball you -- -- cat.
After having a -- comedian George Carlin with his take on the two sports battling it out for the little.
By the title I should say America's favorite past time tomorrow night Major League Baseball celebrates the eightieth edition of the all star game.
This is baseball goes toe to toe with football -- revenue from fans licensing deals.
Well until he writes Fox's Chris Conner has this week's edition of America's greatest business models take a -- Get more of a rush from sacking the quarterback Curtis clearing the bases give you -- -- -- -- the battle over which of America's -- is at.
Actually America's past time takes center stage tomorrow night with -- -- Major League Baseball all star game in Saint Louis in the final score between the American and National League teams on the field is less important than -- -- for ticket sales TV revenues and sponsorship dollars between pro football and probing.
-- first came up today at 1869.
It's a whole month to its licensing agreements although sales have seen baseball caps and T shirts added -- the three point eight billion dollars in.
Penalties was another 505 million dollars big corporate sponsorships with the likes of children BankAmerica and Anheuser-Busch showcasing their -- and -- them.
179 million fans bought tickets.
Nate added some 670 million dollars in charges ESPN fox CBS to -- games on TV.
And we're talking about a Grand Slam on the bottom line.
Back in 1920 the NFL first ticked off with teams -- small towns like kids in Muncie.
Now jerseys for teams like Chicago in Miami helped bring in more than three billion dollars in licensing revenues.
Add another 785.
Million dollars from sponsorships -- it -- and I -- and other collaborations.
And the seventeen point six million people who sat in the stands and -- -- of the total touchdown as an entertainment property.
The next time you pick up your team's Jersey just think it means of putting -- team sports casting your vote which game is really America's past.
All right for more on the -- red hot rivalry I'm joined by Jim -- he's the former general manager for the New York Matt and frank the -- is the chief operating officer of the united football league.
My favorite topic gentleman's sport and does particularly -- like talk about the NFL but Tim let me start with you.
I'm OK a lot of talk obviously that the MLB network finally out there it's old TV rights is you know to ESPN and fox and lead TV -- How do you make sure they don't impact the existing deals and yet get their name out there as they try to grow the MLB network.
Well -- it is it's a difficult situation they seemed to have been able to work -- so far although the MLB network's ratings have been down at least early on but.
It is it's a relationship issue I think that.
They've planned this in advance well in -- 34 years ago this MLB network was in the works so.
They've had a chance to talk to ESPN and chance to talk to fox.
In had a easy and then and they haven't really taken a lot of ESPN's inventory is -- slowly taken a Sunday night game -- had -- Monday night game on Wednesday night game.
And now the MLB network has been able to time.
Find it a niche on a Thursday night -- or just select teams during the course of the week so the relationship so far seems to be working well and you know.
I think getting -- a laughing about it because.
I'm assuming that if your Major League Baseball you also look at what's happened with the NFL network and those Thursday night games -- they've seen some real.
Uproar is about some of the bigger playoff teams that people don't get an opportunity to see where bonds about filling the franchise and and everybody's doing.
Was a different situation may have deals with major networks.
You Ron included for billions of dollars I can see the television revenue for.
And I developed there are so -- meant to comparison very equal they have caused decided advantage in national revenue.
From their fees.
From television's so.
They can take their time with NFL network and have more patience would -- its development.
You don't -- -- things that frankly to deal with the NFL is -- -- heavily involved in the licensing and you cool little licensing business pacs and actually I.
I am one hundred's -- percent and it it was 300 million.
You -- and -- have million by the time you laughed.
How big a portion of the licensing component.
To both of these franchise that's not.
The percentage of the NFL it's much smaller business actually still.
Considerable business have tried to build an advantage over Major League Baseball on licensing because -- season is from back to school -- Christmas to book shopping time.
A lot of advantages the football Jersey is.
Much more on apparel piece and a baseball -- a lot more people can put that on where it casually or otherwise.
So they have a distinct advantage from the licensing perspective put I wrote relative to all the revenues that we talked about earlier -- sponsorship for.
The rights fees from the network -- it's not a huge business but.
But it's the expression of fans' loyalty to their teams and internal important and known.
Yeah and and those those can't walk around those jerseys onion GM one and things that frank just mentioning the sponsorship component of all this.
A lot of sponsors overlap in the often times you'll see the Budweiser is of the major.
And commercial banks advertising for both.
Looks like if you look at the league table here the NFL is still the winner in that regard but how crucial particular time like this.
Is the corporate sponsorship in the equation.
Well it's critical certainly when you come from my perspective the general manager's perspective when you look at revenues in this is a trade deadline to trying to.
Make key trades and if you look at the sponsorship revenues or even the attendance figures -- -- -- It will do these pulled off has been I think a 5% or so decline where there are some projections that might be 10% or more so the sponsorship dollars -- -- attendance figures.
TV revenues they all go into helping to pay the payroll obviously for the player salaries and and here again like -- and the White Sox as an example they're down 4000.
Per team -- per game in attendance.
They're talking about not being able to make that trade that they need to help them get to the playoffs so it is a major major obviously obstacle if the sponsor dollars -- especially.
-- local level -- up yeah and frankly -- thing here is still cannot block.
Ownership stakes -- or franchises from moving that is something that Major League Baseball.
Has dating back you know again god almost -- and decades and decades ago.
How much does that factor into it as well the fact that you know these NFL teams they move around I think it's been seven moves since the last baseball -- Well -- have phones have been true in that regard.
The fact that Elway still doesn't have an NFL team is I'm reason I'm involved in launching new -- but.
I don't think the NFL teams are going anywhere in the -- the owners have been Smart to use that as leverage in negotiation with the cities and municipalities that they play him for stadium deals and so on -- have been very effective with.
I tell them you're wanting you left now how -- how.
How -- -- factor in for you because clearly you see there's an opportunity instance this and missing holes.
Well I think just as I mentioned affected fairway doesn't have an NFL team just.
Begs the question why not if you asked we've asked people specifically.
Would you like to have an NFL team in -- marketplace and 22 out of the top fifty markets in the country say absolutely why not this -- of talent.
Right now we're we're drafting from 12105 the street free agents who have -- -- experience who are not assigned to a team right now so there's a lot of football I don't know.
You're not concerned that -- this at a time like yes.
There is challenge -- -- crazier things in my life I guess but it's it's certainly challenging absolutely there's no question about it but we think we have a different model that is not exactly the same as the NFL's model -- -- -- League baseball's model and we're looking forward to and introducing -- to the public.
I feel like this is a leading question but does gentlemen what is the national up past time -- Jim doesn't you're gonna tell me -- -- at the.
Well I'm -- time obviously biased baseball it to me is this.
It's -- sports is summertime sports the one that you're able to take its most affordable sport that you take your family too and he still can go over even now -- but the family of four -- -- it for twenty but dollars a person to send a baseball game and get yourself -- children.
Did -- tell them to know we're gone along.
I've -- -- and you can't.
I don't know how many of them.
How you doing -- I you know -- I'm.
Howie Long on your network.
Has a statement we use the use of the and a photo -- America's pastime -- America's passion.
Half theory that I like -- file like how it.
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