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We -- going to play song right now.
We're hearing that right now -- not David's birthday is on my birthday.
We're playing this song because it is in honor of our next guest in studio today legendary rock -- King -- celebrating his 61.
-- little punch up his record label that's a very nice -- he's joining us in studio with John -- -- -- lead singer.
Of the NB this is the first artist signed it to Simmons.
Shaw and I wanna go to you first grade and then -- a wide shot and shot in -- What is the single most important thing you've learned from this man and your right.
To wake up every single day and work until you sleep and don't sleep much and keep working how they that he finds -- how did this come about.
From well I think that he was going through some you know he gets sent a million demos and guessing and I guess are -- that he came up -- -- -- -- club.
In our hometown of Toronto.
And we had a meeting and start working together almost immediately what.
-- you see in John.
I won't tell you that gut and tingle and no heartbeat goes to the heart of it which is no it wouldn't see it -- you know when you hear typical.
What it is well.
-- -- -- -- -- -- -- -- -- connected with me emotionally as a boy this is a great event but -- I wanted to meet them because dysfunction is rampant throughout the music industry.
It's populated by morons and idiots who would otherwise be asking you if you want Fries with.
And -- -- and I will -- themselves with alcohol and drugs and self esteem issues and all this stuff all of which will kill.
A band the -- -- raid -- we'll just did so I wanted to meet these guys and find out if they've got the heart of lions.
Are they gonna go out there -- fight for because at the same time the -- going out.
They're going to be a thousand other new -- And the music industry in the music business has changed dramatically it's chaos out there.
And the only winners of the -- were willing to go and fight for it and claw their way to the top.
Okay the music industry has changed dramatically as you say since you started with -- what -- -- -- the economy so is every business.
Every business model has dramatically changed.
And it's chaos so there so what's your label doing differently and how do you get the word out about say for example Sean and the -- at a time when the old model of DJ's -- radio and and -- remember the old days of -- of course all that has changed.
Well Simmons universal.
Is a troika it's a joint venture between universal music myself and -- and -- strong like.
And our mandate is to basically access them.
All media and use it to our advantage the advantage we have is that media's insatiable for new content.
And so what we want to do and what we're doing and I'm and I'm thrilled them.
Honored that I can pick up a phone call fox and say listen I'd like to talk about the music industry.
And -- -- and we appreciate the give us the time of day here because we do have something important say about the business -- and about.
The next big bend the -- going to be a big -- and it's important for all new best on the stand.
You cannot fire at the same old same old -- -- approach it with a paint by numbers sense of this is how with Saddam.
Having said that you can also approach the landscape in -- completely new way.
Take the old model which is our way the prehistoric way.
Do the whistle stop gold knock on every door go to every town and take your case to the people play concert after concert.
They don't small towns they toward a school bus for -- six but also access the media.
Access the Internet do as much as you -- -- all in other words attack the problem from every direction not the same mold.
We'll -- -- when I was growing up in India in my infancy of my career I was I was looking to print I was an interest in television -- like newspapers that.
Of course that's newspapers are dying all over the place and I I made the jump the television.
When you were -- when when you were starting in the business I imagine they were still a life to CDs but what else.
Beyond CDs beyond the traditional way of selling a label is Gene Simmons -- for most of his professional career.
What do you look at is are you looking at the Internet are you still looking at CDs or what.
Well first -- foremost I think it's important that we create the best music possible so that's you know my my first priority is just creating the best are possible because I think with a great music.
It's not -- spread no matter how much.
We try to promote it but yeah when I -- when I started a technology you're looking at tech and the technology I mean.
-- I think it's really important that we stay in touch by fans and the Internet allows us to to have amazing director fan communication -- From me read to them -- with twenty seconds it did iTunes -- the music industry 99 cents a song or did it help.
It's neither good nor bad -- -- to a band to get the respected the man you've got to go out there and attacking your own way not the same mold with.
So for instance yesterday Gene Simmons family jewels which was known its fifth season and -- -- -- reality show that's also had an episode where my son.
Wants to start a rock band.
Guess what we did -- stuck on -- -- music perfect.
Which does not affect the bidder just souls for the first song don't let go and that song was heard.
By the way in 84 countries around the world -- so it's all about -- -- and I'll try and use every tool you've got because disable symbols not gonna work.
Happy birthday my friend thank you for what a pleasure black plays Angela on the thing here there is yours congratulations and good luck guys thank you -- thank you for dinner by the way.
I think the other -- god McDonald's I am.
Love -- -- severe Gene Simmons and of course that Sean.
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