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Yes it's name on them settings and -- -- That they're -- well lower back pain and reduce -- -- -- but the American Council on Exercise says.
That may be too good to be trial -- the -- that according.
To two new studies there is no significant difference between any of the toning -- ends and running she was Skechers is digging their heels and a bad thing.
Their product and joining us now is -- are mopped up president of -- but this group.
-- it thank you for being on -- show you have been out and you've been very publicly saying that you disagree.
Disagree with the America.
-- council on exercise why.
Well we'll Cheryl.
Any time there's a revolution that's very disruptive and disrupted the people's business models.
Ace represents fitness trainers at odds with the -- industry.
But there have been thirty plus studies conducted all over the world by some of the greatest muscle activation.
And bio mechanical experts and they all agree that rocker bottom technology.
And particularly shape -- technology.
Works we were just issued a utility patent by the United States government last week.
And two independent boards just issued a ruling that said that Skechers had.
Its claims through science that in fact she puts technology allows consumers to burn more calories -- Why we certainly don't have is why would why would -- why this case study though and this is a nonprofit group that did this study.
You have professors from Baylor University that have come out criticized your shoot you know all of -- and I tell you anything you don't know.
Why would they come out and question.
Your product -- after -- companies such as yourself again -- not making any money off of that they're just trying to.
Basically educate and the -- -- certain -- you you have to understand base represents fitness trainers fitness trainers are threatened by.
He shoot it allows you to burn more calories and you don't need to necessarily go to a -- if you are walking in shape -- technology.
It's like walking in sand so think about walking in sand in the way it feels.
It's just logical that it's more effort full and will allow you to burn more calories it strengthens your core.
In any time you change something they're always going to be people that -- knee jerk reaction.
That would be to the contrary.
I'm telling you right now that consumers are raising their hands in record numbers we have over.
Consumers that have stood up and said shape ups have changed their lives they've lost weight they've activated their muscle well recovered from injuries.
Let me let administrator pat are my trainer what -- be the first one to buy her shoes I mean I let you know -- -- literally walking is walking in exercises.
Pretty much that there was a magic -- -- Oprah would have found that by now eyewitness weather.
This is -- show.
Sure hope this isn't a magic pill I just wanna say one thing it's not a magic pill you can't sit on the couch in -- -- you can't sit on the couch and activate your muscles the quick about it logically.
It is more effort full to walk on -- you know if you walked on the sand.
You'd be gaining you'd be on activating your muscles more and you be burning more calories that's just a fact.
I came -- questions registered.
Obvious question is is how how was the consumer response.
This is you've got the story unbelievable that we'll think about it -- think about your regulars and -- at a self -- -- We'll -- -- yet guessing yes I can't we just we just had a record quarter were on track to be have the big issue in the history of the company.
-- bush just issued a research report it says the Tony industry.
There's a four point six billion dollar opportunity Skechers as the leader shape ups technology is number one and I would tell you one more thing that's very -- -- We can migrate this technology.
Into all kinds of activity specific product so.
You can walk in -- -- You can cross training and -- you can hyped unit and you could run it we just did a study that shows that in our resistance runner.
You burned thirteen point 2%.
More calories and this is a great market opportunity because you know Skechers is trading at like nine times multiple.
Whether it yeah.
Don't interrupt you for a second because -- we we're showing our viewers.
At charted a charter company but you know the analyst community did.
Obviously in investors obviously raise concerns.
When the study came out in -- July concerned that this would take the product its sales of the product how do you respond to the investing public.
That says you know this these planes are coming -- for a company expects.
Okay -- let's look at the steady again -- we haven't really analyzed and here's the study twelve.
Young women walking five minutes on a treadmill is that a study that's junk science we have thirty plus other studies.
By some of the greatest the -- -- bio mechanical and muscle activation experts in the world.
Bit -- -- their reputation on this Eleanor grew as well she is the leading muscle activation in the -- that this is an intelligent issue.
That teaches your -- how to walk more effectively.
Bob Forrester who is the -- of -- for scientific laboratory says this is the greatest innovation in the forward industry in thirty years so one flimsy study.
Browns' thirty incredible studies I mean I think the case.
Is clue whether I didn't you definitely coming out swinging and went down one of our -- -- -- you wanna Colin having I wish I was with my protege Mary it's normally a slow it couldn't.
Now I guess and we'll.
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