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Rough patch -- the Jewish new year or some -- they rushers on the I I was thinking it was that very -- we always do something different in California kicks off tomorrow at sundown.
If done -- when they.
Fake Q what company that is sure to celebrate is the largest Kosher food company in North America.
And we are joined now by the CEO -- javits Damon -- for what the latest.
For the latest on what to expect this you're going to see again Davis -- David thanks -- -- our environment are we out of the doldrums at least as far as your -- -- our business has been doing quite well and you know with part of our overall strategy to.
Take the 800 pound gorilla that is passover.
And really spread ourselves out throughout the year with new and innovative products to capitalize on our core user base as well as expanding the market into the mainstream.
Well -- sort of the craft of Jewish foods you've got a whole bunch of different name plates under your brand the Swedish -- that's -- for a Kia and Carmel -- in the house -- Sadler is Goodman's France.
Doesn't really get distilled down to a couple of days a year and how do you then make that trail and have a longer tail.
So the people eat this during the rest of the year not just -- a -- -- or passover.
That is the key to our strategy we really want to go deeper.
Within the holiday period and offer up our traditional products to our traditional user base.
And then outside of that really think of it as four different segments of the year where we bring out new innovative products that capitalize on the convergence.
Of health and wellness eating trends and Kosher purity and I have an example of that right now where we added those benefits.
To some wonderful comfort foods and for example our new ready to serve all natural no MSG.
Chicken soup now what is better.
For you -- Jewish penicillin chicken soup and I have to -- that -- well we're bringing -- out right now in in.
-- of the Jewish holiday and in addition to that you know you have.
The enormous -- part of it and then we also brought out as a line extension -- -- all natural broth that we introduced last year a vegetable broth and what's key to this far Kosher.
-- consumers is that it's par which means you can make recipes that are both me and -- -- now you what you're Hain Celestial Group for a while and -- happens terra chips everybody's loves churches can always afford.
-- -- characters because they're quite expensive but.
But that involved a whole new type of branding new type of packaging and everything.
This all looks its new stuff but it looks like it's in the old package it.
-- why did you decide to do that well it's because of the way people think about eating soups in the way they utilize hoops you have the more traditional camp.
And then you have a septic which is more appropriate for -- speaking of packaging I just have to tell you a little appreciate -- seven year old product -- camps.
We're re launching it with new 20% more crackers per box brand new vibrant packaging which is surely get a lot of attention on shelf.
And at the same time we've taken -- the trans fats and made even better tasting than it was before this has been around for seventy years and we think we can have an opportunity with new packaging.
To introduce a to a whole new -- legion of mainstream consumer.
You can tell what you guys are doing because you go now into supermarkets and it's not just during the high holidays that you start to see this stuff and whole -- -- up.
Love and always lots of some people complain -- taste like cardboard that you've got the whole whole -- movement that people are looking toward what's next in the pipeline.
I think if you take the whole we as an example we just came out with whole grain noodles.
For roster -- very very popular time of year to -- both locals and things like that and now instead of just the traditional egg.
All new -- you have whole grain noodles so you'll see more and more health and wellness.
Entries into the marketplace coming from managed services as the leading Kosher company we want to -- that trend -- -- had talked about manager of his wine.
Well I have.
Yeah you like to talk about why -- the first -- I ever had in my life we serve that at -- the -- -- was manager of -- night here's my little -- didn't you know wasn't quite -- is easier to take -- we did we -- -- the Constellation -- so we get a royalty check every month we're responsible for the trade marking -- that but they actually do the business side of things that you look at what greatly shot you have to have at least one bottle of it.
In the house at all times for tradition -- -- -- and happy holiday break to Sasha not to look I thought -- tell -- anti all of our viewers thank you very much we thank you very.
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