Also in this playlist...
This transcript is automatically generated
Coke and falafel mix and a but I actually have firsthand knowledge of this you're kidding and they do very well at the global brand felt.
How Coca-Cola marketing its products in the Middle East Cheryl Casone joining us from Jerusalem with the answers as she -- -- -- series.
Opportunity in the Palestinian territory Cheryl.
I'll lift when I -- lawful and cooked for dinner tonight that's pretty funny well I tell you ask yourself two questions there how would you -- -- global brand names like Coca-Cola in the Middle -- ask yourself.
How would you operate Coca-Cola and the Palestinian territories -- -- curry.
Is the chairman of Coca -- mideast operations -- -- -- face that challenge every day but quite successful.
As a matter a fact.
-- -- abroad for decades and decided to come back ten years ago the Palestinian territories as -- why did that.
I am giving something back and giving something back great in terms of know how in terms of product what people -- In terms of creating jobs that's that's.
Extreme and we employ 350.
I as we go I think we could reach within 23 years probably 500 people.
With the new products from coming on thing.
-- when you -- 350 people you have to look like this bye -- by a number of at least ten.
If not more what -- terms affecting the life.
-- -- -- -- -- -- -- So if you take that plus -- India.
Like suppliers service -- -- it's set back.
So we do impact many many lives and we impacted positively you mentioned the 101000 outlets.
Do you do they struggle to pay their bill to you.
But see because.
It's -- cash was.
What they send forth we don't like credit cards he has therefore people -- cash they paid cash and they get cash.
I have to ask you about where you see.
The company growing I mean you're limited amount of land.
And Gaza is this blockade of right now I would think that you would like to see Gaza open up.
Maybe grow the business you have those conversations.
I mean has.
One and a half million.
People and one half million -- pension goes through and they are.
All Brothers and sisters and who obviously would like -- the blockade but.
That politically once it's.
Are inspired and see the light and find the solution.
That would be a huge growth -- penchant for us.
And even we -- thinking of investing in Gaza and you have to figure -- in Gaza for the gusts.
Give us some that you're actively considering now we would it be three years ago that that will probably employ another 150 people that's the -- death.
We've got the Coca-Cola products got the juice got the water.
Anything else they want to expand Kenny area I'm personally -- this -- position of product you know for kids and so on because.
I mean after all it.
We have to look -- at the bit down the line.
We're in ten years we have a new generation altogether so -- to get healthy we're doing this interview on this beautiful terrace.
Jerusalem where we're -- but your.
You're traveling back and forward to your -- -- -- typical to me just do your job day today.
But you do it anyway -- do it I mean what's the what's the big deal with seven I mean imagine you have to commute from from.
Daddy and Connecticut to Manhattan I find this much more painfully than going from here but -- Obama.
-- the Lincoln Tunnel is more work -- it's not boys there between Israeli and that Europe Israel the Palestinian territories and inspirational figure.
Here in the middle is well we are not done tomorrow -- wrap up our sit series opportunity investing in the Middle East.
What -- Fox Business exclusive interview Israeli President Shimon Peres our special guests.
Nothing was off the table we talked about everything from the peace process.
To the economy.
To the future he has amazing insight in particular -- that high tech industry that it is the united tomorrow all day.
On Fox Business Network -- analysts back to you.
We look forward to that Cheryl Casone great reporting yeah from the mideast Carol he's not wrong the Lincoln Tunnel with a nightmare in the -- and even worse sometimes so he tracked it thank you very much.
Of state --
Filter by section