Also in this playlist...
This transcript is automatically generated
NASCAR would be nothing without its fans at our next guest has captured the undeniable devotion and dedication.
That makes this sport what it is today Andrew -- Angola.
Is director of business communications that NASCAR and all star of the weekend starts on Wednesday entered agree and thanks for having me.
This book is really -- actually act was trying to read re read parts of it might start tearing up and you.
Came to NASCAR in 2003 but what they do want to write this -- Yeah every business talks about the customer being king and and we really believe that.
At NASCAR were -- great American sport but we've got millions of great Americans who are fans.
And -- we try to put the fans first and this was just part of that strategy of going out and finding the most remarkable ones and I had the honor of of telling the stories.
But explain to -- because it goes just beyond fan.
Devotion to a driver they -- also devoted to the sponsors of those drivers.
It a strange way if you well with Jeff Gordon it's people where DuPont jackets around win.
It's interesting to have individuals relating to an attached to a chemical company.
President very strong connection between the driver in the sponsor can think about another sport Alex Rodriguez is in the in in the Yankee pinstripes -- -- really short of the sponsors are.
Tony Stewart his Office Depot and old spice Jeff Gordon.
Is DuPont Kyle -- -- Eminem's there's that very strong visual identification but also when you're watching the race you're watching the Eminem's car.
Which is unique it's down.
At -- -- lens jacket over here he yup I can't put it put it on economic Tony Stewart fan this is not participate is expected it can be booked his scalp -- -- -- But all net net.
Just how is how are you coping though with a tough economy because -- note that so far.
Your first first three races of the year.
The ratings are -- and attendance is all but do you what do you what do you what's happening in the spring months maybe turn that around what would.
What we can do what we are focused on is a great.
High quality racing -- product -- close thrilling side by side action it's a chess match at a 180 miles an hour.
You know being engaged by drivers who are authentic and accessible so it's those things -- the racing product keeping a close and competitive.
It's keeping the drivers accessible when I wrote the weekend starts on Wednesday.
A lot of fans talked about -- years ago that the -- that would open after the race and fans would pour down.
We're still trying to keep a measure of of that connection the accessibility of the drivers.
And it's not just the driver if it is the team owners with Rick Hendrick for example you get -- -- -- credit one of the incredible stories in the book is about John Holland.
And what happened -- -- -- tell your -- I have corporal highland was was an opera singer and then he managed to scooters and -- join the army he's a real Renaissance man.
When he went to the army he lost -- leg and and Rick Hendrick the team -- read about in the paper.
And walked in the kitchen and sent to his wife I know what I'm doing for Christmas he brought John home from the hospital John couldn't get home gave them a homecoming and it was just an incredible story.
I ended that chapter by saying you know from a PR guy worth my salt John will be singing the National Anthem -- a race well I'm pleased to announce today that.
That we have the Coca-Cola 600 race coming up and John -- the sing the anthem or god bless America at that the salute to heroes and in in pre race so.
His career moves on he's -- he's going to be a motivational speaker and he's also recording tie yellow ribbon -- -- -- -- tree.
I would have to end -- there before I do -- Terry got an injury it's great to -- thank you very thank somehow injured ankle the weekend starts on Wednesday NASCAR.
And don't forget cobalt tools 500 -- from Atlanta Motor Speedway Sunday on.
Filter by section