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Sports these days no easy job but it helps to have names like Serena Venus and Maria to -- -- joining me now is.
One of the hot young stars of women's tennis Ana Ivanovic.
With -- is a woman whose task it is to get the names and out -- the people watching Stacy Alastair she's chairman and CEO.
Of the Sony Ericsson women's tennis association congratulations.
To both of you had a very successful tournament on Monday that -- -- regulations.
Real star both of you -- a -- I think it takes a lot of work to put -- tournament together.
But -- -- since you gave the handoff to you I'll go to you first you came -- you had a good run.
You were in a tiebreaker.
Very exciting game what happened.
I find it fascinating isn't it held within the -- medicine's good guys and it's a great time and I actually played the last chance that the assailant and that there.
A -- to come back at the very it's feeling I had my attention and then went that I've made oyster.
Yet you couldn't Kim Clijsters got do you like New York you like playing here I don't it's very exciting -- again and it's it's -- it's alive and -- It's good to get around those who think its fifth and think -- live that long that the stability goes topless shot.
Yeah -- Well you can stay -- be delighted to have you stay here by the way you've been involved a lot of different things not all of which are in tennis I hold in my hand the Sports Illustrated issue how to how to that you go.
I just finally it a great honor for me into the heat to confess to magazine and infected -- -- magazine and and to have thought that shouldn't I found -- exciting it's -- it was a lot different then than anything I've done people are bad then.
Yeah I was it was fun zone in front of me it's different -- It's it's becoming a lot more of a sports issue I mean -- the models are are from that the world of sports is you have.
Gorgeous women such as yourself who play sports are beginning to incorporate the more in the magazine were you -- were you the only the sports figure here where there are others in this particular.
And I'm thinking is that the that was the only tennis today they had -- -- listen indeed play but.
And yeah I think in nine obviously exploit them and they have that they have that divided peninsula different than than than -- -- -- -- -- I think it's a -- And the nation now Stacey it's hard to sell anything these days I mean it is a tough economic environment but selling sports.
Is it depends -- for some people it's it's it's easier when times are tough for other sports it's more difficult how was it for tennis.
Well I think tennis is done relatively well.
You know we've we're global we've got 53 events in 33 countries and and we've got multiple different revenue stream so -- -- balance though.
And look -- we are with the best female athletes in the world yeah.
And they transcend sport there and vote.
So -- Williams says elderly sisters and I think the other the real difference with our athletes is -- -- from tremendous ambassadors.
Worked with you -- Serena is in Africa last week a building a school for kids so you know again these that the dream job.
Now Sony Ericsson how have they been doing as a result of this is her way of of calculating of quantifying.
Whether -- is helpful to them.
Absolutely every year we we do -- full media assessment of the value that the Sony Ericsson brand.
Receives -- -- the qualitative it's the the quantum bit and -- the -- -- its.
The special things that the athletes do that you can't measure by the way does all this take away from your practice time -- you wherever you ever concerned that it might take away from your abilities to play tennis.
Always have an agreement signed between practice sessions is the -- and funded visit -- -- everything in on stuff.
You know -- -- -- it's up to -- funds -- -- and -- isn't -- it's been involved -- a lot and you know it things that now we have the opportunity to have a three then and there on -- The plan on an island in -- because that's the only thing that's funny events that took on what I've been -- but.
For people watching and -- you know.
By the way you have a new coach when I go yeah how's that working out there has been very very happy and -- going to refuse to look at this second half my life right and so the only fact a couple of weeks ago but.
And they have that going -- I can see the improvement Soledad the.
-- well we wish you the very best on the thank you very much for coming or Stacy congratulations thank you another great tournament in new York and.
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