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After months of bad publicity Goldman Sachs -- taken steps to polish its battered image Charlie definitely had -- But now the story I.
Always you Barry -- I found out who may Lucas -- Prague on Twitter the -- you know this is by -- -- as -- sensational Wall Street is crazy Twitter account.
By someone alleging to be the the Goldman Sachs PR -- -- on -- And from what Fox Business news has confirmed by the way I use all my investigative powers to find the story.
At the at the suggestion of Brian Sullivan one -- it's one of several bloggers.
Including best Levin of the deal breaker blogs so she's behind these these crazy emails I don't doubt -- he's twitters are hysterically Iran that his name.
There's one where he says like he's off his low carb diet of he got back on its low carb diet.
A -- of baby seal and asparagus which is pretty interest and there's another one that takes issue with Matt -- -- he wrote the nasty story about golden Rolling Stone.
And he says Lucas allegedly says the -- that tightly poses an actual threat that Goldman Sachs today hyper I think my own.
Equestrian secretions -- he does what she does not use the question secretions.
In the post.
We could skip it from here it is there's another one it's very funny.
But and it's become a sensation on trading -- around Wall Street among bloggers.
And what we found based on all my reporting today you all morning is that Bess Levin is one of the one of the when people do and chief of the deal breaker blog.
-- -- it has no comment on the matter and neither does Lucas but telling.
Talk to these guys -- -- know what is -- playing here anyway it seems like they they know they've got to repair their PR image talked anybody any bank in town that's obvious.
But it's how you do it you can do these surveys you can make jokes -- her but having actually implement a strategy -- the -- the mainstream America.
But the serious side of these tweets is that you know their their reputation -- so beat -- that now people tweeting about the comments of their flak.
Did this week there in the next couple days from when I understand the rubber meets road they have to decide on -- media strategy.
To combat this there outside PR firm public strategies come up -- a very aggressive PR strategy essentially going out to an -- -- very aggressive PR.
Not the sort of defensive stuff that Lucas is doing right now that's what's -- about these -- is that they're written.
In these sort of language of Lukas Bob Prague which isn't working very well.
-- you know you go with sex and this is something we we came up with I receive him of the -- sex did a survey of both it's a long.
And it's in an -- executives internally on what to do they are not Lucas said he's not release those those findings to me but they are obviously worried about this because he has a deal.
They are the most -- profitable firm right now the question is the future and at some point what happens when the brand starts affecting the bottom line particularly in not a trade.
I don't think you know traders care whether -- -- -- Brooks is stupid things Lloyd Blankfein Sierra says he's doing God's work that the issue becomes.
When they become a lightning rod for corporate America which wants a higher than.
On investment banking deals and I'll -- it that's when it becomes a real issue.
Do these blue chip names which are becoming more politically correct.
One you know hang out and do business with the vampire squid and and that's probably they have it turns -- in the.
Philosophy I -- yes grant thank you very good that somebody else called big cat and but I got up between reporting good morning -- Maria Iman investigative reporter he -- sorts of love it.
Oh yeah you get late night as president of neighboring that would happen anyway thanks --
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