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The good guys -- I'm sorry in Iraqi -- just finished on.
Knowledge -- it's -- scenario it's still quite an amnesia area of insurance.
But you know -- we're expanding rapidly.
-- you know at some point in the future that the life insurers will will be more interest than we already know.
-- -- -- -- inspect insurance couple of months ago with Geico which with with one of the other picture right companies say it yet.
Enter school -- I got a million questions about this thing.
For what it's just cost I noticed on your side there's like eight million breeds you can pull down.
Does it really share at a time -- do all the great -- is it like what I thought he's got problems -- -- respond to be charged more by greed.
We teach us -- by -- One of the things -- -- upon one of the reasons we -- patents in the US is as a lack of coverage when we set the company up for hereditary condition so the content conditions.
That purebred pets and happened that -- say what he's a prime example he's a cabin making -- spinal.
That very -- hot conditions and need an orthopedic conditions.
So it as a sudden price for that if you can inch any product each one's on the -- Each sales price according that's -- different breeds different pricing somebody actually did you decide to determine before getting the dog how likely expensive that dog is now owned based on their history and cost of insurer -- -- -- -- he could.
The 500 series -- of -- -- -- you -- -- that that prevent you from buying that though with the best you can do is get insurance to guarantee that what -- goes wrong you're going to be -- it's called.
My -- was kind of expensive missing link -- one -- -- 10% of the amount you can -- rugby is the dogs I was checking -- from wrong -- you know you only 121000 coverage it's like.
You know it's a -- -- several hundred dollars a year right.
-- Internet and -- -- and I still see that as good body because he can get -- 121000 dollars.
Back on the claim on and we often pay claims up to them -- actually just paid claimed 20000 dollars.
On that and that wasn't even from her penetration that was on a three year old -- that was hit by a cop.
While on hereditary you do like preexisting condition but people do with where you're helping her only -- her here.
This thing and cut government believe it covet the pre existing -- that don't already sick.
You can't -- coming back condition because you now know what you gonna be.
A couple of but I played well -- -- their games and they know they got a dog has got probable -- good insurance and -- -- on those people how do you stop that from happening that it will we -- medical records so the point of playing we request that the medical history and that way you can see when the -- was pre existing on all.
So we always recommend people take the ancient from the -- still young before I think I focus at that point.
We will cover anything we we take things like complete hip replacements how do you price -- -- have a question.
Heck I have a question -- see your list of question I don't yeah.
Only have fifteen -- off -- this is not a tell all I don't need another hour picket Chris I do wanna know how you went about marketing it though that the great idea but.
Yeah the -- -- and attaches the that the marketing -- at that but we focused primarily on online sales.
And through the vet clinics that that's a key to the business because -- -- -- that's what people are essentially using the product that taking a sick pets and that paying the bill and then make getting -- reimbursement check from a set of -- My card and it is like having Covert Patrick was there an incentive for them financially the biggest incentive for back now and is the fact that -- -- his nation will visit the vet clinic more often and with -- is declining pensions is becoming.
Vehicle for the next increases visitation is get people back into the clinic spending more money and what I would prevent the going to take a little -- and every two seconds of their bench.
It's always got to see it always got a bad stomach all you -- got troubles yeah they go back to as well yes but Chris what about online though because there is a.
Booming area of this of the real estate social heavy social networking and -- yeah exactly what we sat down my -- on on.
-- we adopted her mind and -- found and repent on our defense.
State gets a great site and online these key for us it it for us to keeps the cost of acquisition done -- as well.
But at same time.
We -- we have a very active FaceBook page we have a very act.
Twitter page as well so we have a real community of policyholders on the other papers -- go -- and they talk about.
Things before that by policy and off -- -- policies well.
Humble on social business sanction these three pensions through veto could only get some mainly files three that and did review cites it as as we know across most industries -- very very powerful source of business and when I was number one right to patent chat via that -- and that draws a lot of that you went on to be done anything like we.
We have a role as a welcome yap yap.
-- He's just friends coming that friends -- patents were very -- get them adult we -- all things together.
And people like when they have a positive experience and like tell other people about -- -- the -- It set expectations rise early on given a good experience pay claims keep the hassle free claims crisis that.
And then people have a good experience and --
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