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Business news now the US open is providing a big boost for CBS's ratings -- -- -- overnight ratings for the first three days of coverage.
The US open they're up 18% from last year.
The tournament also saw the highest waiting for Labor Day since 2006.
Which included Andre -- final match at the tournament.
And I -- why -- the matches have been brilliant okay.
A lobbyist for Los angeles' county are working against state legislation that would ease environmental and planning regulations on a second 5000 feet pro football stadium.
Majestic realty wants to develop the 800 million dollar project even though no team has agreed to play and a proposed stadium just get.
And Hannah tells revamping its top marketing immediate -- sleep veteran executive mark Waller has been named the NF LC -- now a new position.
While former NBC executive Keith turner has been named vice president of media sales and sponsorship.
Fishing here is one of my favorite sports the sport of boxing.
Time Warner's HBO and boxing legend Oscar -- as Golden Boy Promotions are gearing up for the beat Floyd Mayweather junior and Juan Manuel Marquez fight.
It is set to take place on Saturday September 19 and it's shaping up.
To be a money making that eighteen T chills Quaker state oil Southwest Airlines just a few.
Of the -- sponsors supporting this again but with all the findings here -- -- 103.
Erring on the same -- -- get the most viewers let's last month -- Columnist.
HBO and Richard -- he is the CEO of golden boy.
Promotions going guys good to -- thank you good morning.
Mark and -- -- a lot of hype about this fight I remember being at the at at the -- Mini pack -- Ricky Hatton fight that is where Floyd Mayweather others said he's coming back.
How -- the -- of the space.
It's going to be mega fight you know we -- mega fights our sport by those that can -- million buys -- more.
Floyd Mayweather had a phenomenal record setting day against Oscar De La Hoya.
That 2.4 million buys -- over 900000 -- against Ricky Hatton and Floyd's back and that's great for boxing great defense.
A lot of people equally excited that Manuel Marquez of what role he's playing right now.
-- in the sport of boxing and whether or not he could be the one to take down an undefeated how Floyd Mayweather -- -- even little rusty as he isn't it in the sport for a little while.
Why isn't some court.
The Hispanic market is very important for boxing huge following.
And -- Manuel Marquez is today the best fighter out of Mexico he's considered pound for pound one off the top two.
If not the best and so it truly is an amazing show without you have to Floyd Mayweather too big -- -- the sport coming back.
After his record breaking that pay per view performance -- -- -- -- seventh.
Where he singlehandedly created almost a quarter billion dollars in gross revenues.
So I put him to come back compete get dangerous opponent like Juan Manuel Marquez just shows you why.
Floyd -- words such huge star.
You know a lot of people Richard is no believe that that -- weather's looking past this fight -- he's looking forward to.
About the Manny -- afternoon pack of -- Miguel Cotto.
Eight coming up -- very soon.
Ten he looked past Manuel Marquez.
If he does he's going to lose.
No question about it and that's the danger you know coming back -- there you have to lay off thinking -- a bigger guy.
Romano Marcus has nothing to listen that's that is exactly what makes and I think that the interest if that would make -- -- this so interesting to me we know Mayweather and he talks he didn't game.
Am watching him on all the press conferences.
But but what he brings to this -- is he's -- number one American boxer he believes he is number one American boxer alias.
And down and and -- just step up he's got huge brand recognition mark.
Enough what's been so busy.
He's tapped into those urban markets and really ignited that market.
As much as Oscar De La -- ignited the Latino market for many years that's taken boxing to a new level reinvigorated the sport.
And you look at a fight like this Mayweather in the urban markets America's number one Marquez.
Number one from Mexico and a huge Latino market place.
One plus one equals four when you put that together so we know have a great night.
A lot of talk about competition with US -- and I've talked ad nauseam about this but but people believed that the sport of boxing isn't some trouble right now set the record straight is it.
The only trouble we have is counting the number of viewers in the revenues because they keep going up and up and up and there's more interest in the welterweight division these mega fights now -- There's been even in the days of double play in Trinidad so we're pleased and we know going in the right direction.
Richard it -- things you guys are doing in addition to the list of sponsors that I talked about earlier I mean some some big names at the southwest as we talked about -- AT&T others.
Egypt -- -- movie -- and it is I would call correct me if I'm wrong but we haven't seen that -- Sugar Ray and and reverted to ran right and this is dating back to 1980 that hasn't been the -- You're absolutely right over twenty years.
There has been no.
Close to -- and we see this and you think it's a great way.
To bring at the fight to a -- audience and make it available in the select the number of movie theaters as well.
Mark when you when you set out to create something called 24/7.
He set out to tell a story and to create an attachment to these boxers and you see some really wild things on -- -- seven.
What is it doing to help contribute to those paper -- -- because if something you can get if you get HBO.
Yeah well -- -- purpose of 24/7 is to create an attachment between the athletes.
And the fans it's very important we have a hunger to go younger and -- and got to find that next generation of fans and over the past decade nothing's been more effective.
In reaching those fans and exciting them about the athletes in the sport I would say if these fighters simply Tiffany -- people watch -- think to be weeks at the end that attachment drives you.
So it's important for the sport.
It's a byproduct that -- creates some interest in the pay per view fight but it's really about using the HBO platform for a brand new show that ignites this.
Work you know Richard when you look at the records and being mounted belts -- these guys had between the two of them and multiple weight classes.
It mean if it's pretty staggering is pretty astonishing but we're in the profession and ticket prices are not cheap.
Even -- this plays and and how are you filling this place.
We're doing pretty well that indicate -- -- -- well in excess of six million dollars in Las Vegas is shaping up to be one of the biggest non heavyweight gates.
In the history all fights in Las Vegas.
So some hole these fights seem to be.
Recession proof it's really is a tremendous tremendous show dominance I think fight -- embrace that and wanna be there and see that light.
Is that Lincoln and -- -- market -- sort of baffling when you look at the types of sponsors that you guys have lined up right now.
Because there's a lot of naysayers out there and it's hard to raise the -- in this environment.
How do you get he's got to sponsor this and that.
We happen to have a sport with great athletes -- entertainers great -- that are being made an incredibly passionate fan base and our sponsors know.
That because of the passion involved in these events there's going to be attachment in -- rubble for them on their products as well.
And Doug golden -- -- sponsors like we've never seen before and it's phenomenal presence of retail really really takes the sport to another level.
Where's the sport headed.
Well based on there.
Wait the sponsors are embracing the sport I think we have a very bright future all right TR.
That's called wearable -- -- -- laborious to bring to -- sport of boxing back to network television.
I think we are making you -- steps in that direction.
With the fact that the sponsors are embracing the sport.
And our activation.
Are activating in store and and I'm just really aren't there for the sport and -- -- -- network television I'm not that make mark capping.
Called you know it's very important for the health of the sport.
To have his broaden the audience is possible that's why we need the decision to put a lot of big great fights live on HBO this year and a premium television platform.
We need to expand the audience we need to reach younger people need to show them the best boxing but boxing can be.
And then the rest of the we'll take care of itself that's -- What is your goal and pay per -- sales and how will compare to -- the other bouts.
Well I don't talk much about goals -- with the promoters talk about that but we know we've got a great match up we know it's one of the biggest fights of the year.
We know Floyd Mayweather coming back to great story we Marquez had to -- -- against Pacquiao got all adds up.
To a lot of buys -- lot of revenue -- buys one Richard.
Over a million -- over a million.
All right if he's good on -- -- I can go without getting fired up about Miguel Cotto and dumb and -- Manny Pacquiao that's.
David one camp yet you -- -- 12 punch me with a market September 19.
Pacquiao Cotto on November 14 and who knows what will happen after that but we're almost going the right way day you'd like to see Mayweather go up against -- pack out but it may not happen that -- local auto markets -- on the -- I'm sure they -- settlement and I'm so excited I can't wait now I'm addicted.
OK I mean look I think.
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