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This is -- part of the show we call playmakers where we take the biggest names in sports -- politics publishing we mix it all up.
And to join me in this effort is my friend my partner jets owner businessman political insider woody Johnson and joining us today.
Is a man who has been at the Helm of -- National Basketball Association.
Forgive me but it's true 25 years since 1984.
-- that time he's transformed the lead -- to a major global force that it is today we welcome.
NBA commissioner David -- aren't gonna throw a right to would -- one of glory.
He had to even.
25 years you have to you want to serving.
I -- hearts were shorter.
Now no longer but what has as best while change what is yours and -- and might actually the beauty of -- Is that the game itself -- what carries it and that hasn't changed.
And the player's arm I'd say more athletic and greater and -- played the larger or more international more international we've opened it up.
Probably 15% of our rosters of -- that you mention a number.
When you started of the revenues were IE.
-- -- 200 million dollars to a quarter -- another about four billion.
But you know what I was quick to head is that.
You know television -- change sports more connections and arena and stadium.
Business have changed and globalization.
You know our games are televised in over 200 countries and forty some -- languages and the it's very -- the beneficiary of the fact that -- -- who has been an Olympic sport since 1930s right.
So you know no thanks to us that was before wrote we were any of us that work of the NBA were on this earth and so we have that.
Huge opportunity to let -- -- him you know you've made a dramatic.
Entry into China you have Yao Ming and that yeah our effect.
He's a great player he's coming back.
This year apparently god -- that's good that's good very good he's had a major influence on.
I don't know if it's there's a reason here in China but you really don't put both feet and the China has or pounds or not.
The reason we're in China we've been in China long before you how he has helped accelerated.
Its working out great we.
We have probably a 150 people working there.
They're working -- sponsorship and merchandise.
And the events and television and the Internet and there.
Clamoring for more help.
And basketball is a very very popular sport in the government.
Likes it because of its healthful exercise related.
Team work sacrifice and they say harmony.
And a breath of of the game.
It internally within the states has changed to either increase the the numbers quite a bit what about seven -- teams in the rest -- five -- -- is there a danger.
All of having too many teams you know there's always a danger for any -- but I think we're at about the right number.
We have thirty you know to all the leagues have somewhere between thirty and -- the major cities covered and you got the major cities and a few that.
Others don't consider major but actually.
One of the secrets I think we've unlocked if you the only game in town.
And that town is Salt Lake City or Oklahoma City or San Antonio.
You have a multiplier effect that is just coming to be understood basketball has these.
Huge superiors like Shaq like Michael Jordan Michael LeBron James.
He you don't is that one of the reasons why you're focusing more now outside the states is there a danger to focusing on too few.
Super -- now I think.
-- danger is.
Without danger it's -- business and we played to ninety plus.
Our own teams local we have these very.
Good local cable contracts.
We have a huge.
To network television deals that went for seven years all of our games are televised so when you look to growth.
You look to other models and you see whether it's -- -- or you name the company.
They're majority of their profits are coming from outside how you guys -- -- with the recession.
I know what football it's it's you know it's -- it's going to we think our revenues over roll.
Will be down somewhere we told our teams projecting maybe between 25%.
This coming season we were up two and a half percent this past season so.
You know people said it was only 5%.
Down and blood but our teams are working really hard they're being very imaginative very aggressive.
And there are trying to work with their fans who -- What are you didn't you didn't finish your sentence in football it's well while football it's the same time I mean -- recession as the recession and even it even affects sports.
Why shouldn't it if if you're if there if people losing their jobs in their homes are being foreclosed and their hours of being -- -- -- us a spot terrorism and season ticket -- of the -- are feeling it just like everybody else.
What do you when you take a look at.
The new social media.
I know that we're looking at the NFL.
I'm sure you are it's have -- it's a new and different way to communicate with fans.
On with Twitter and FaceBook and probably five that I don't even know about.
And now we're trying to think of ways to regulate that what happened when yeah -- is surprising is positive negative.
We're we think it's it doesn't matter whether it's positive when -- -- there it is we think its and we and our jobs to make everything positive.
And we are.
The number two corporate site on Twitter we're.
The number one sports site -- FaceBook.
And I think we -- a more videos on YouTube.
We're rushing into it.
All of -- sports taking advantage of the additional means of distribution but can you make money on us distribution channels.
The answer is if you well I you know the same is true with.
Look at satellite there was this thing and all of a sudden the NFL against these huge deals from DirecTV.
The dot to dot com's of course we're all going to make money.
And we're gonna make money on our individual running networks would make money on our web site and we're going to make money ultimately on.
On pistol being able to guess how we go well that's right I'm not sure we're gonna make money on me.
-- you can tell you -- sitting here okay no but on the other hand we might make some money well.
You know being able to tell all your fans that the game just went into overtime.
And it has a special offer that -- you have as well.
We can direct them to places where we will make.
Updates that's what gets people's health study -- things variety and and some relationship with a player.
And -- coach is perhaps and I and in a different way than they had me I think -- -- -- back.
Has actually made -- he then.
Hi I am having a pancake got me today has -- information that I that he but I love it I'm glad that Shaq he's sharing that Daniel LeBron by the where they're going to be playing together in Cleveland.
They are really playing together in -- this hope in the land OK what about -- for our our favorite New York Knicks I know you have any say resilient our distributor -- -- neo luddites who I thought I was doing this so.
You know the -- gone up 18 more games that they would have been hard to go up fell -- -- well -- -- you gotta start someplace.
And this year I think they'll be better yet so we're gonna have a good year we've got a lot of sort of knew who old faces in new places what you've done an unbelievable job when you think of the revenue growth and what -- done -- the -- thank -- much for -- thanks fusion thank you for having me appreciate it.
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