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The NFL football season so we all thought -- mean by -- the media yesterday we -- thought we would talk a little bit about football.
-- big football fan right that you're okay this is a big joke actually actually the company is called fantasy planet and Chris -- -- appreciate this.
I thought we were talking lions -- We can always turn its dream yeah.
I think it's -- I and that's why I was invited to -- -- let's check with the controller back.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Time for fans I think that would wayward -- them football now.
That little luxury people -- -- Who can all kind of playing into the room they have that I I would agree on one little story.
I gotta tell you you know 22%.
Of the US adult males yes I'm wondering did with the ball much much tied an -- prisoner rights and maybe -- doesn't want -- the demographic right.
The 20% of adult males that have Internet access yes late fantasy sports of one mile border and others -- baseball and football those that's the most -- so.
You can see ensure the percentage of those that -- -- -- -- much higher than 20% but still.
From a marketing standpoint.
-- marketers look at this and say 20% that's a pretty high percent of my agent and it's also very.
Group of individuals that you can really argue with certain advertising campaigns and -- -- jumping on this thing people are -- what they really arguing that fantasy football level I actually fantasy college football and I actually -- fantasy NASCAR of -- down the it's in the how -- -- played on the defending champ.
Well open should but I -- -- and why am dumbfounded that people are spending money even in this economy on the stuff -- spending -- And I inexpensive fill me in most leagues are free 90% of the he's out there free.
And only the handful that aren't three.
Our only help 250 bucks at most the jump in some of the guys -- inside -- and -- -- -- -- but for the most part it's not that expensive yeah my son and I are doing and we haven't seemed to get.
I was just isn't my son I -- -- are doing together -- from so we were -- -- say it's family bonding that's taken -- -- It is like yeah much guys and think we're pretty Craig Davis real quick he's from fantasy planet dot com Oklahoma City Tracey to know about the website Craig but we all do and he thought it was something different fantasy planet significant -- -- Tracy Byrnes hit artists -- Tell us about these numbers by the way Craig Chris was talking about how you know so many adult males are into it mean the numbers just keep going up and up right.
Yeah it's -- it's an upward trend we've seen even with a down economy we've -- fantasy football take off every year we see it ten to 12% increase in the number of people playing fantasy football now.
The -- go down the number of leads people playing but the amount of money spent in terms of playing fantasy sports and in essence fantasy football has gone up -- last couple years why is it going this kind of the economy's a mess as we talk about the show every day but this -- you know more people are finding time or money even in some cases to do this -- what do you make of that trend.
I think it's just the fact that they've got a shot to win money -- and it's in -- just the thrill of playing any opportunity to win some big -- -- why you see those big tournaments that the WTO -- -- and at that scene in the yet -- open championship -- -- -- its first million dollar champion last year so the opportunity to win a lot of money is is probably the biggest thing that's driving people to play right now.
-- it might have a total novice here but is it a lot less take.
Going to the movies I mean I can still -- -- even at the ticket is fifteen dollars to go to the movies I don't have a tiny Castelli picnic it's a Broadway play but I can pull off a movie.
This is -- a load of money it's entertainment for me.
Even if I'm struggling money's tight I could still afford to disconnected -- have a really good time with my friends and children according to -- -- Yeah it's -- -- -- used to be a hobby it's now business but it's still a hobby to those who are passionate about it in fact the recent studies and about 60% of people.
That admitted they -- fantasy football are passionate about it and they save their money from December until August when they can play in a fantasy football -- rather be in -- locally get at work or whether it be.
You know one of those high stakes leagues there's an opportunity for them in the in the first eight months of the year to save the money to play and some big big leagues and they -- look forward to having these people are passionate about fantasy football and fantasy sports in general and they say that money.
And then spend it on 123 and sometimes for weeks.
Greg you mention the passion and that sort of plays in -- Advertisers out there looking for ways to really directly it's hard get passionate audience that I know.
Snickers and best -- -- -- and Yahoo! has been involved heavily in this obviously with no CBS sportsline -- but.
Ford Motor Co.
Coors Light it seems like more advertisers are jumping on board here because.
This is such a dedicated group -- you kind of see -- that year over year were really getting growth.
Yeah absolutely and in fact you -- you look at the demographics than the average -- is somewhere between 22 -- and I would think 45 and most of them are male but there is they've about an 18% female.
Demographic there and and everybody spending money in these people are passionate.
Their college educated for the most part.
And they make -- average household income of 85000 dollars for the people grab some discretionary funds to spend.
And most of that jobs which leads to the next question which -- we -- our old time by the way and incidentally tournament is going on as -- Much productivity do we lose it's a serious question though that it had everybody for the study out of how you measure but.
What what do you think companies make of all the time that we spend to worry about our fantasy teams during football season.
They kept the companies that -- that people were at work or -- yeah.
Silly thing you know I have heard there's been some figure that's put out there that companies losing -- billions of dollars every year because people spend so much time at work on line.
Second of fantasy football team but in the same token you've got happy employees and I heard I heard a quote -- in fact this morning that you can't really take recess away from kids does that really.
Hinder their academic status that you take recess away from elementary kids.
Same thing with us would have I was here -- -- there.
-- correlation IIRL.
-- -- is not spoiled us with you know exactly Craig default on that I I saw an article on CIO dot com TV information officer dot com about it.
Where they found ten and have and he estimated ten and a half billion dollars in productivity is lost.
From the NFL as a whole people -- watching the NFL are talking about the NFL are doing their fantasy.
And challenger gray Chris has put out -- report -- average of nearly one point two hours per week.
Spent dealing with their fantasy -- so out of a forty hour work week.
One point two of those forty hours -- spent solely dealing on your fantasy.
That McCormack another arm that -- -- not that many if not that we hear the thoughts does that replace.
One point two hours a week working on your personal finances to -- the -- well you know it's all one big story -- Everybody's personal but -- -- to -- can't happen.
And up up and get.
Your personal finances -- everybody else's personal finances and it isn't just speaking of which is Chris and I try to get some this is some help in trying to win our respectively -- -- let it out doing NFL.
Craig you I get a guy in my block actually is in about five weeks I don't know how to -- -- -- -- -- Without works I'd put you what do you -- you've got to begin at this thing you're working your website how many teams -- you have fantasy teams right now.
I'm in twelve leagues right now twelve -- I don't know if not twelve -- -- at my college NFL.
Now the oldest and -- Melamine that there are college athletes out there but not nearly populate will -- -- tell -- things.
This is what I -- it really.
You know I know I didn't but I have.
The guys late addition to really let the guy has quickly did indeed get the same response from basketball and NASCAR had Cris Carter apparently is -- you get the same kind of enthusiasm.
From all those other leagues as well.
Now and if football is clearly number one in fact -- -- a recent survey of all the people that hold us that they played fantasy sports 91% play football and there's a big drop off the baseball which is an export.
Basketball's actually kind of on a downtrend -- up a little bit -- you mentioned you like NASCAR got a little bit even fantasy golf is up a little bit I -- -- -- now.
-- -- How do I play only seven defending champion have been on the podium every single.
We have -- -- this -- NASCAR.
Seven NASCAR scene with we we've got to.
In fact we saw the numbers that we don't that we got something called the big tourney where you have an opportunity to pick drivers.
And they compete against each other and you can we cash prizes -- just taken drivers are back to football for a minute give us -- sleeper and offensively younger viewers who like that mean they're looking to pick up freeagent personally that.
And there's a little sleep for James that.
-- James Davis rookie running back from -- -- he plays with the Cleveland Browns and an offensive line -- a lot better than people think.
Jamal Lewis is 3031 years old this year he's on the downswing of his career James Davis can do everything you like to do.
He had 47 career touchdown that the university of Clinton and that guy had -- phenomenal in the pre season James Davis is a guy -- still not being drafted in 42%.
Fantasy football dot com leagues like I mean he's out there go you gotta look at the back of running -- -- gonna get a lot of carries the ones you don't pick up on the -- your -- that.
You know might not figures bigger leagues and all the -- -- -- taking you know so many easily really got to drill deep to get those second and third acts incidents -- You go all day on I think Nancy Nancy cheerleader league -- -- -- -- be able to pick correspondent cheerleaders prisons that's very good points than us.
Why they cite the example buried -- but we've agreed with just about everything I don't wrap this stuff you know the University of Mississippi I -- found all these studies on this -- -- this is the oldest actually ran a study where they found that 60% of those that play fantasy football watch the pregame shows where most of us don't and what is -- watch the game went -- for advertisers.
50% more than 50% don't drink beer during the game because all the -- business for them.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- That fantasy football can be used to teach math.
Things and old black.
University of Mississippi report of the universe in the cities that you can let impeachment -- friends at home again.
-- but thank you sir appreciate that hey Craig good to talk to thanks for coming on.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- McChrystal talk about we'll have you back and we do our fantasy larger segment -- -- -- command of the modeling but I don't -- W judge shots.
I don't -- -- --
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