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-- with technology and something very real we know that the pit PlayStation 3 from Sony had a price cut.
Then the Xbox will guess what you can at Nintendo to the list.
Nintendo announcing today that it is slashing the price of its Wii game system by fifty bucks to 19999.
And also announcing a new game -- -- iconic Mario character joining us now from Seattle Washington is Nintendo of America president and chief operating officer.
Reggie -- may Reggie thanks for joining us here Fox Business.
That's -- good morning why the price cut why now.
You know the the reason for the price reduction is that we see millions of consumers.
Who -- are waiting to get into this video game.
We believe that the price reduction to 19999.
Is one part but the other parts are as you mention.
Of great new Mario game the first time you could play four players.
And also will be sampling.
These games and others throughout the country between now and the end of the holiday season.
Giving consumers their -- opportunity to try these out for themselves so we believe it's the right time.
To give the value to give the great new contents and let consumers see for themselves how much to the price killers reactionary which are competitors did.
You know -- actually none if it was and that's because we've had some good business results so far this year we've known that our.
Back in the far new product slate was geared toward this holiday season.
So for us it was all about doing it at the right time leading into the holiday seasonality.
And doing it while we had great new content available for consumers what are your expectations for the holiday season and -- in shipping mode right now how's it looking.
-- the holiday is looking good we've got fantastic new games as I mentioned not only a new Mario game.
We've got Wii Fit plus launching on October 4.
We've got new games for our hand held system launching throughout the next three months and are a 140 new games from licensees also coming.
So were ready to drive during this holiday time period.
And consumers are telling us that they're ready as well but other retail partners -- has the channel look are the advance -- You know that that channel looks really strong.
Yeah we've got.
Big retail partners and best buy Wal-Mart Toys 'R' Us target.
They are all ready for the big seasonality -- orders are placing with us are very strong and so for us right now it's execution time it's getting the product out.
Making sure it's in the right -- the right time and making sure that we have product out there for every consumer who wants to buy.
Got the we changed the game you got the DS out there any new product announcements coming in the next year big announcements we just talked about that so called courier tablet PC that yours.
Now that that courier is not -- -- for us we believe that between the Wii and the these are the key products that are gonna drive our pipeline now through the end of next year.
And for us it's about bringing great new experiences in terms of the software and we certainly have some new surprises there but we'll wait until after the holiday to share those.
-- feast on the day of Nintendo of America good luck this holiday season thanks for joining us.
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