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The industries that.
And here is full speed ahead.
And other films at the box office could catch back.
And theory if that if it won in 71.
And it's opening weekend the biggest April opening ever even in the eighth of an economic crisis ticket sales -- jumping 12% in 2009.
Despite ticket prices jumping 55%.
Since the Great Depression with war -- -- box office I'm joined by Dan Glickman chairman.
-- the Motion Picture Association of America again good to see this morning.
Thanks elections so Hollywood profits are on fire despite the recession -- -- -- go to the movies.
While much of the profits are on fire but box office in attendance is up.
And during tough economic times people tend to want to escape.
And they've been good movies lately people like to get out of the house.
They -- that like the communal experience of the theater and so historically times are pretty good for film and and send -- when in fact that bit the economic times -- Blake.
Yeah I'm -- you brought that out because it's not -- it's it's really ticket sales have been doing very well.
-- -- -- right situation where they've been tip in the box office number it's been very strong and yet the funding portion of the business is exceptionally challenged.
At what point does the funding part today and the creation of the big blockbuster film start to get hurt at the credit markets remain very tight.
Well first of all you have to remember that not all the business is good the -- business is good.
But -- home video the dvd businesses is is not -- nearly as strong and the film and entertainment industry are subject to the same credit.
Crunch problems that the rest of the world us as dealing with right now.
But -- you know I think that as long as we can produce good movies of people like to see.
They will be produced they will be financed and people will be able to enjoy them but obviously foreign for a very long economic recession it's gonna have some impact on the financing of a ball film not just big budget film and independent films as well.
Yeah Indian if you can remind me again I remember reading the statistics I was completely shocked but that.
I individual film and the perhaps the box office represents about 20% a bit of the revenue.
But a dvd sales and can represent like 6655%.
-- something like that.
Well it depends on the film but the fact the matter is only about one to two out of every ten films make their money back at the box office so.
Most films that really require the dvd sales -- home video sales.
Now the online sales or or.
-- rentals and in order to make a profit so if you don't have that -- half of the business of that three quarters of the business you can't monetize and finance films to begin with.
That's why piracy is such a big issue for us because.
Piracy is really the dagger in the heart of the after market the home video sales -- dvd sales and that's where the money is to be made which allows pictures to be financed.
For the for the future.
-- and let's talk about that because I know there was a hearing yesterday in Los Angeles regarding piracy protection this on the heels.
They -- on the Internet with the new X-Men war marine film which had a lot of people up in arms including the parent of this network News Corp.
What's the deal here what's the policy -- how we fix the problem.
-- -- -- are really enormous problem for the creators of anything whether it's movies or music or.
-- books or anything else I mean it just saps the creative juices out of the business and that means is that in many cases you won't be able to monetize.
New product coming out so we fight it wherever.
We can order protect that creative instincts those juices out there means we fight it in courts with law enforcement we try to deal with movie theaters to make sure there's no.
Piracy that takes place inside there we try to deal with educational institutions but the Internet.
Makes combating piracy much more complicated because.
The Internet is a very sophisticated way of transferring a communication information and so it remains a real challenge for us.
You know when you look at not only the whole question of the piracy in the download.
What what do you think I guess are the biggest beneficiaries.
To the industry as you look ahead.
-- what might actually help it.
Well first of all -- there's Shakespeare said the play is the thing so the more you can have good stories out there.
That make good and interesting things to watch.
That's the best thing that could happen to our industry and that's why I think attendance -- by -- box office he's been up lately because there's a lot of product out there that.
People like to see it spam -- adults.
Decade teenagers everything in between.
And that's certainly a big thing is to -- comfortable -- -- comfortable and safe theaters that people like to go because everybody does like to go out but we also.
Also -- to find ways to make sure that people conceived.
Movies and television in their homes comfortably as well so.
So our industries exploring just a myriad of ways to get product good product of people whether they go to the theaters or whether they take advantage of than their homes and as long as we've got all those things.
I think the business will remain good.
And now I can just as we finish up here you know when you look ahead to deflated 2009.
-- now but looks like the previews are pretty glad.
What are people talking about what's the buzz in Hollywood.
Others a lot of of the great movies coming out.
I not -- forget some so I don't -- Spend any of my member companies -- forget any particular movies I'm a particularly excited to see angels and demons because I like that eventually come out like history but there's lot of great.
Animated movies coming out I'm in the big thing -- why the American movie industry so strong is because we produce such a diversity of products -- you got product that.
Again kids will like families will like.
Older people like myself alike everybody in between and as long as we can produce that good product.
That appeals to a diverse audience we will sell our product not only here in the united state.
But worldwide while on the say that angels and demons still excited about Star Trek belt big fan as a kid that's going to be pretty -- -- start it.
The Star Trek -- got a lot of people very excited that again that the product is very good and very diverse and I'm ready to go myself -- a big movie fan -- before I got this job I still go to movies all the time facility life Dan -- great conversation I love talking about this industry great having me on the -- Thanks Alexis.
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