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Well market for him now as you move on to the -- suite sit down now advertisers.
Have their sights set on -- 200 billion dollar purchasing power of the so called millennial generation.
Youngsters born between 1982 and 2000 morning millennial -- would think would be more mobile wireless to Julian are connected.
In any generation came before them -- you have opportunities there and hoping to woo these 82 million young consumers is.
Company called you know interactive which is it's a company that marries that.
The marketing sophistication of social networking with the user friendly prepaid credit cards and now they've teamed up with -- master -- to offer what they call a prepaid.
-- -- find out more about that live from Atlanta who don't interactive CEO Ed Braswell who joins us.
In -- -- sweeps it down nice to have you on today I talked to what to face card.
Well -- card is a prepaid editing gift -- product that we generate created targeting millennial engine wise.
-- basically -- as you mentioned in.
Up front of the shows that it leverages all the technology this these young adults are familiar with.
Mobile phone connectivity for -- balancing coupon delivery.
Online services and then he has to -- to be back to their social network purpose as well so really trying to leverage all the technologies that this judge in -- comfortable with.
All right so how does -- work and then -- the difference between this and and -- -- a debit card and you know why would someone have this in addition to all the credit cards and debit cards and everything else they carry around and.
Great question with a prepaid product be advantages one is fit there.
It no ability per overdraft charges that on a typical -- -- check card.
Young adults and teenagers you hit with a number 35 dollar overdraft -- -- so.
Our car can only -- around from table to spend on the account.
The other advantage about product is is because it is a network and our members belong to it.
They can electronically get to each other now so from one based -- to number -- another.
I could create -- 25 dollar gift card send it to you via text message sent positive point five dollar into your face -- can't -- spend it where you live.
The fact that so Mastercard's network you can be spent worldwide wherever Mastercard's accepted.
So it is a unique capability for fund upon her account account transfer.
In the end indicate kidney back to their networks.
-- -- you don't -- as well through mobile phone.
The usable with all these different kinds of social networks and what have you -- -- -- talked -- -- a partnership with MasterCard do you end up partnering with other web.
Enterprises and end and things like -- or is it usable across the spectrum.
Well it's usable call spectrum that's not opinion -- any one social network with advantages of the product is that we can leverage through application.
Interfaces -- the social networks to provide a tight integration Wilson.
Some of that development over time but there is connected to be in your -- and walking through the social network to our product.
All right -- -- campus -- how to people sign up for how much it cost.
Well go to face cart dot com you can activate a partisan member you can get the car to another person.
What's your goal line to the product communities to hold a unique set of features you -- your mobile phones connect to be -- it.
As well as looking nature -- balance and delivery of various other information.
You know before we let you go -- business -- and economies obviously slowing down I mean how does it affect you this is it.
Revenue up down vs last year -- are things going.
We started the company a year ago launch the product in the last five weeks have been amazed at the -- adoption in the growth that we've seen at this early stage and and an attractive to -- you for your previous question a bit.
This is one of the few prepaid products that there's no activation fees are no monthly service fees for this product it's virtually free -- -- members when it comes to -- and in using the product and the other advantage is that -- -- -- developed prewar reaction -- coupon value to the court so.
Our goals create greater purchasing power of prayer we -- -- remember that -- marketing get where I was among college campuses in -- Yeah -- -- marketing using the Internet and social networks on college campuses -- street team efforts and been around communities of interest around musical -- Music labels and other bits until we have well the partners and excited about the product.
That would create greater value through -- communications link between a car to -- or even there's a responsible -- Peace with connecting parents and that this process -- well.
Interest and Ed -- good luck with the face Carter appreciate you coming on thanks a lot to live attitude from -- like you have -- thank you very much -- -- groundswell -- I've got DO interactive.
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