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Hitting record highs all right.
Let's have some fun shall we had all the news out there I think we do need it -- In every year fans look forward to seeing the newest and greatest -- to hit the market for the holiday season.
One of the most awaited announcement comes from E.
SPORTS joining us now a sneak -- -- for president.
Peter Moore Peter Brian Sullivan thanks very much for joining us but I got -- let you -- very quickly any movement on the take two interactive offer.
Now I think guys you know we've made what we believe is fair offer and -- waiting to get back focus right now still in a holding pattern all right.
The New York Times I was reading an article the New York Times about.
The EA -- -- -- winner in sports but some -- your games lately have been a little bit in their words boring.
And and what do you do about it you -- -- a lot of -- -- that -- that hockey games you have.
While it's all about quality and innovation Brian and I will take -- I think Seth probably wrote that story for the New York Times and -- -- credit ratings which is the way we in video games with the the quality I've never been higher this year will continue to provide that innovation but I don't think game is going to be disappointed with the the baton and actually NCAA football -- tomorrow.
OK and so tell us how you made these games different sort of you know right now -- -- about the Grand Theft Auto some of the more violent games.
How do you keep people continuously -- did -- in the football and baseball and basketball games.
Why I think it's really going to be down to on line as you know most of the consoles now are connected and we're bringing millions of games together there's probably nothing better than sports from a global point of view.
To allow us to be able to connect game is around the world when we think of on Madden franchise here primarily in North America.
And of course our fifa soccer franchise in the rest of the world we do a tremendous job in bringing games together and connected state this afternoon we'll be talking about R&B A live franchise.
And actually how we're bringing real time data from the NBA directly overnight to -- this game selection playing the game.
With the tendencies and the if you will the way that the -- played the -- of players getting better -- during the year and we have some like Chris Paul for New Orleans it kind of comes out of nowhere and starts dominating in the game.
He'll get better that's.
That's exactly right the the -- the artificial intelligence that play will improve.
As that player improves his tendencies will start to change it does a mid season trade.
You'll stop to see that it's like well -- look at Gasol last year from Memphis ally completely different player and LA completely different team once Gasol joined the so that's pretty cool so the guy would just automatically change jurors today ego got up and fresh out of that I appreciate that that's right what what about other types of games I've been reading a lot about this for.
-- yeah of the -- I don't I'm not you know not a biosciences I really don't understand the point of this game -- -- gonna sell.
Welcome to sport dot com download -- spore creature creator and I think it will be self evident why it's gonna sell it takes you from an amoeba all the way to civilization in the modern day and I think the ability for us to be able to bring.
A unique and different game experience than the ones you referring to earlier Bryant is going to be the key this fall will Wright is to create -- you probably heard the sentence which will created and I think that this game which -- since September.
Will be another iteration of how we bring different game experiences to this new consumer that's coming into video games OK so is for as what I understand it too.
It's -- going to be available in a demo version on new computers by by new Dell laptop will -- -- -- There will be some of what we call OEM deals where it's all will be on that setting the creature creator which you can download for free.
Offered any PC right now will be the way that you will introduce itself to the game and -- -- -- -- game shipped since September.
Obviously you can buy physical that's going to be at the download the game and it's and -- directing Julie to your laptop or PC.
And that's got to be the wave of the future then I would imagine.
You know give people a -- try to -- of the game like -- which is like maybe not that self evident on what it is what people fiddling and sent out pretty cool.
Yeah we've got to find different business models in which we introduced the game to consumers and I'm free trials as -- -- with sport for example.
Is the way that we can now be able to build a much broader audience because they have no real -- that they don't have to -- out by the fifty or sixty dollar game they can actually try it with the advent now social networks.
You -- does electronic arts to more more in the world of social networking and actually -- to tighten up contents and allowing consumers to buyer -- shared amongst themselves.
Course user generated content as well will be the key that I'm sure stations in order viral and -- in the same sentence I'm not sure -- here and a nicer less popular platform which is it that we right now.
Certainly when you look at what's going I'm Brian that we obviously is starting to dominate I think by the end of the year will be by the number one installed base here in North America.
But we we have something for everybody I think what's interesting from a business point of view video games right now you have three consoles that are thriving you've got the 360.
From Xbox that obviously has got a very strong online -- -- PS -- moving up and of course the -- is insanely popular.
Peter Moore E.
SPORTS and it was -- out of -- called out thanks very much Peter thank you appreciate it I.
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