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Internist Michael let him between the two they basically -- about 75% of this industry so it's difficult market for small players.
Are -- continuing to take away market share or is there an opportunity for smaller players to grow in this industry.
Well I think we're in the middle right now hell boy two.
Which is which comes out a dark course comics and so there is there's always room for somebody else I think.
There's been an enormous amount over the past several years of superhero movies I think the genre is exploding.
The question is really will we get to overload.
As the studios -- hundreds -- companies don't looking for second and third tier characters and that will become an opportunity for.
For some of the smaller players to into the -- You know we are just ten days away from the premiere of Dark Knight at -- Batman movie and a lot of focus on it clearly because it's highly anticipated obviously because if he fled during the guys -- movie critics than not but do you expect you know Warner Bros.
and DC comics to get a nice -- stopping that perhaps turn the tables particularly with what happened early in the season with iron.
I would expect that.
-- -- -- Very well with -- already the movie has done very much of its job in terms of selling things through -- and -- When movies like this are coming out -- 68 weeks before the movie opens are usually the hot period for the material as everyone gets -- interest in the character.
It was so awful on that -- -- related material.
Every point licensing right because that's the cash -- to have the -- that men licensing juggernaut will be enormous.
Kmart has plans that are beyond what I've ever seen a mass retailer -- with a superhero motion picture it's going to be.
Front and center at the store on their web site in their circular as they've got some very creative promotions coming up.
There's going to be a follow up back -- animated.
Television show this fall.
And so Warner Bros.
is working really hard as -- -- the continuity of this franchise going.
I'll K I guess when I have to go to Kmart very quickly from -- three boys Arafat and out.
There were hurt reports.
Over the -- I heard him just recently that Warner Bros.
and DC comics -- sit down and happening in depth conversations about how they can.
Work together more closely to bring more movies -- Franchising opportunities licensing opportunities.
What would what do you make give it what what what could be the breakthrough character or characters within DC comics.
Where they can get a bigger bang for their buck.
Well one of the things that I think that DC has.
A perhaps slight advantage -- -- maybe can correct behind this is they've got.
They've got an opportunity to hit the girl audience with.
-- super girl and Wonder Woman right.
While those Elizabeth does -- they're both huge -- huge franchises.
And they're doing some things with super growing Wonder Woman already dined on Furstenberg is coming out with a fashion line that's using Wonder Woman iconography there's going to be a super girl fashion line.
There's a super there's a wonder workmen's circle line and flip flops for girls and so the girls market which has not been a huge market.
For license products first superheroes is one that DC I think we'll start looking.
V for vendetta was quite a large movie that comes out of things DC published watchman is about to be a movie.
And will be enormously popular.
What about -- teams and Internet how much like a hundred has that factored in or just begun to factor in terms of the profitability both these companies.
Well the video via video game piece of the licensing.
Is a very very large piece of this of this merchandise thing phenomena.
So video games have added a lot to this over the past couple years the Internet I'm not quite sure -- and I was just discussing this earlier today on the question is.
Will the Internet spawn new super -- the way comic books have spawned them over the past.
Could there be a new superhero that arises just threw.
Through the Internet.
Yeah I heard there's a website where you can create your own superhero for your kid or your family or friend so I'm sure it's -- businesses can continue to balloon.
Mitch Michael I want -- thank you both so much for joining us submit your stories on saint marks place right sunny -- in second and third that's right I kept hearing Manhattan -- -- -- --
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