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Look at this viewers that Dark Knight the movie already breaking records in its first night out over eighteen million dollars in ticket sales.
Breaking the previous record of almost.
And that is an all set to break more records as the weekend wears on the biggest movie of the summer but the most buzz even Oscar buzz.
But it -- product of capitalizing on the young actor Heath ledgers death.
Let's that the marketing doctor himself doctor and sincerely hope that I say you know with him till now I messed that up not a very good person -- -- with the worry about them that a lot of that happening what marketing you or your marketing summit that sharp look at world you know what can I tell you -- tell -- What do you think it Dark -- -- Absolutely.
Liz what they're doing here is promoting.
Heath Ledger -- -- but -- I'm sorry that -- ledger.
Guys carpet it and that's -- -- -- Iraq edit though that's okay.
And there were two reasons.
The first in the audience this is nothing new.
When people pass the value will be ought always goes up we see this in the Renaissance and the recent play on Broadway that closed -- walked -- Character that.
Faked his death.
So that it is works would be.
I'll read this so this is nothing new in terms of the -- the second point is -- marketing perspective.
A -- marketing perspective this is what you do you take the benefit of the product.
And you promoted.
What's wrong with that -- right I don't see anything wrong with that just as long as you're not only to offend the target market.
You know -- the Heath Ledger was an outstanding actor and -- small sorry over his death at the terrible terrible loss yes -- -- talk about exploiting an actor's death he was quite.
Talent and -- we're not exploiting his death we have talking about its performance.
A significant difference.
And when you talking about the film brands.
And you compare it facilitate package goods brands this a significant difference and let me give you an example.
You know good for our good friends at Procter & Gamble Shawmut -- the Whipple he passed away a few me up you may be year and a half ago.
It would be would have been wrong for them to promote that in their ads you will see that going on because it wasn't perform with -- Nobody that's what's happening with this movie at all that there there is talking uses it you know basically he gave it a terrific -- Performance according to some reviews not let them lettuce -- yeah I hear what you're saying.
But it really but what I see broad -- about the summer blockbuster season is that you know did this studios seem to be banking on.
Doing big big movies with super heroes and such and create -- bankruptcy is I think in play now in Hollywood.
You know they're they're putting way a lot of money behind these one shot.
Well possibly one hit you know wonders where they can -- it into a series of movies create -- bankruptcy has been with Hollywood.
For some time yet but but Liz this is a franchise and a very successful -- that's not -- one point six.
-- one point six billion dollar what a franchise.
And of the port -- the first bat man did the best at 441.
Million I believe.
And the last one in 2005.
Did about slightly less about 379.
-- -- you know what you get a -- -- there are a little miss sunshine.
Profit margins are huge on those movies well let me tell you.
All not -- not expensive to make costs are not that great and then you've -- -- have you hit the moon -- -- me Liz.
Every young person -- now.
Okay my nephew like my niece they all want to see this movie and not only that really did dorks yeah.
Hello hey Ed that it's that that man branded chill -- was always a little bit.
Dog who is he was dark and haven't let coming out of -- -- -- scary all right you're up at the riddler and penguin I grew up with that -- today but but remember -- went -- the demographic.
The demographic is the younger demographic I came and I -- will be -- today.
The the drive that told me that his kids -- very disappointed because they can see the movie while I think this is a good if my kid I would elevenths they haven't really can't got 318 I know on top I can't get tough I would protect my -- I have to and it's tough world even though I only -- totals but anyway a -- with.
Thank you sir for joining -- thank you so very entertaining with -- -- your hat there now thank you so much and that's SL.
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