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-- training camps open up today and by Sunday at all 32 teams will begin the road to Tampa for Super Bowl 43 more than 2700.
We'll be fighting for 1696.
Jobs -- -- hard but the rewards can be great as markers flocked to America's most popular sport.
Reebok is unveiling a new TV commercial featuring twenty NFL players including the likes of Super Bowls and BP.
Lying and you.
So how do you get from being just the number in training camp -- the star in a Reebok commercial.
While winning a super ball help but there's much more to it here with the he is the chief operating officer of blue equity and the managing director of blue entertainment sports and television and good morning thanks for joining me thanks for having me so a year ago.
Nobody really was all that in lover focused on this guy named Eli Manning -- -- -- to -- that.
But all of a sudden you inseparable now he's got five million dollar endorsement deals is winning a Super Bowl the -- -- you.
To the kingdom in terms of being a great marketer winning helps a lot so -- yes.
America loves a winner.
And you can be a fantastic ball player have a great personality.
But once you get that ring it takes you to a different level.
It really does you know when you look at the people who.
Have the ability to walk -- the best I mean.
I of course think about his brother Peyton Manning because I just think he's unbelievably hysterical on a lot of those commercials.
He just has a great sense of humor.
What is it about a guy like Peyton Manning that it it it appears as though all corporate America's in love like okay well.
You know if he he's a good looking guy.
You can tell he's very intelligent -- he really has all of these properties that make somebody successful.
He works hard he's disciplined he's a great team me.
And he can lead.
For a from the front and these are things that people wanna be associated with companies want this -- to be selling their product because he he draws an affinity.
You know -- I I noticed the acquisition in danger activity that you have been doing in the sports arena.
Picking up some of the biggest names being in the NFL in the NBA center -- but you've had a lot of other private equity businesses or investment.
Why are you investing so much in sports -- -- real opportunity here with corporate America.
We do we believe through our our sports property best that is -- a terrific way to.
Two draw opportunity to get access and to connect with corporate America sports and entertainment.
It it's it's passion it's loyalty.
It it drives people and we see a tremendous opportunity there regardless of where the economy is as well.
We we -- we are using best is -- -- to reach corporate America in a way that might not have been available to us to other areas.
You have been talking that the downturn in the economy what that might be doing to either ticket sales or fan activity mean if you look at almost all of the league's.
-- Major League Baseball the NFL NHL they've all -- having record.
Numbers when you look at the business as a whole could hear your hosting a live events as well who do you see any deterioration building in the sports marketing with a sports business -- you think.
This is gonna continue bunkers even in a weak economy people want to be entertained.
What people want to be entertained they want that that diversion they want that escape from reality.
There's a little slippage but I use the analogy that that.
Sports entertainment it's it's recession resistant.
And you can't drop you want to hold on -- water for for ten minutes expected tour.
But if but if you drop but it quickly pull right out it's going to be fine so I think sports and it's in this -- -- resistance the economy.
All right since you -- the -- the branding expert I thought it dry out a couple names -- you and you tell me what you think is the perfect match or brand.
For these guys personal -- out with my man Eli Manning okay.
He's persevered he was an underdog he was always -- out of other people.
You can tell it's a great family values so I think places for him I see him with back to school.
With anything -- in the in the family in the house Weber grills I think would be great for him something family values and and back to Seattle now that he's married till I'm sure that -- his image as a well a lot Tony Romo what about him well I mean he's -- American dream yeah the starting quarterback for the Dallas Cowboys she's dating a pop star.
I mean he's all America's got a bit and they'll listen them.
But what it was great all American -- -- the -- -- things of that nature.
What -- that LT LaDainian Tomlinson I just interviewed him last week and I just thought he was the coolest guy yet.
-- -- he's tremendous if he's tremendous.
And also intelligence.
-- a fitness chain even a battery -- I was thinking maybe go a different way within.
It's taken into the computing real I was thinking Energizer bunny a mistaken attempt okay yeah in -- western Arab let's look at what that's what I'm Corey.
Business and congratulations on all the succession all these acquisitions you guys have really been that.
Taking over the sports marketing business Michael thanks so much I appreciate -- -- --
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