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They have very very big weekend for IMAX and has here Richard cal fire chief executive and I've accidents -- fox business and -- -- Did this bit of record in terms of the number of IMAX screens -- -- -- opened on so did this surprise you at all.
It's surprising a little bit our network is growing very rapidly.
So we were in about 350 theaters around the world we have another 250 theaters and backlog.
So will be opening up on a rapid pace going forward on the Dark Knight just two years ago was around 200 theaters in the world.
So that's really the key to our financial performance is is is the growth of the network.
Even so it averaged about 50000 dollars per screen and IMAX.
Which is over four times a conventional cinema so those -- good results no matter how -- -- it.
We can think about the growth potential and seems to be obvious to you guys going forward because most of us at home now have a decent experience in other words we watched the NFL on.
On Sunday some in and it looks good in HD or for now we're gonna start watching movies in 3-D in our own house he wanted to go to the -- -- something extra so make sense and IMAX.
-- he'll continue to profit off this hot I think you -- you for.
-- right on the trend which is that as the in home experience.
You've got to get something really special to get you off the couch because if you go on a small box in this popcorn on the -- that's.
And cell phones are ringing that's not gonna do it but I think if you go to an IMAX.
-- and you have the special immersive experience to deal worth reading it something you can't get in your living room.
And that's what's really fueling the growth you have IMAX cops -- make sure people don't it loudly or talk loudly when I go and pay.
Premium for your -- say I'm not kidding we'll put.
Not I'm not kidding either and you that that that's one of the things that makes -- special I wouldn't quite call them cops but.
We do have employees we give a maintenance team and one of the things that makes it so different and this is such a subtle point.
Was as a project their light -- gets long -- a bulb life.
The image did this we have systems that give us real time feedback so we know how the ball was doing we know what it looks like -- we are.
Constantly using -- where policing and to make sure it provides the superior experience.
Kind of feedback can you give us.
On the economy in the US -- -- almost twenty bucks a ticket and some some areas right so is the economy.
Getting better or people more willing to go out and spend discretionary money on an IMAX movie than they were six months ago or.
You know it hasn't really had a great impact on us as far as I see because you look at the purse screens going back a couple years and you look now and there they're quite consistent.
And I think IMAX is a little bit of an affordable luxury.
So maybe you wouldn't go to an expensive restaurant or you wouldn't go on a vacation but.
The three of four dollars especially to your point earlier we get this special experience you're not getting in the home.
I think it did.
This affordable nature of the luxury makes -- special but if you're adding more more supply in terms of IMAX screens and seats are you in danger of running into a wall in terms of the demand that's out there given the price of the tickets which.
-- it's nineteen bucks for 3-D IMAX here in New -- we thought about that a lot of what we do is we have exclusive zones that -- going to.
So in Manhattan there's like six theaters now and that's all there will be in Manhattan meaning.
On the development camp put in more than that in LA we have like 23 theaters was pleased to have four.
And the revenue proceed -- almost the same and each time so we'll never have -- -- on every corner we measure of the zones to make sure that they can support the box.
What are you find out do you find it -- and certain areas of the country it's not worth your while.
Even exploring -- -- word or does it did -- -- it -- it just the -- now vs the middle to cut and what it would have the trends there you you have a bigger his own in -- less populous area or less some financial high income area.
So this owns about forty million dollars in box office he does drawn bigger in the middle of the country than you would know more populated area.
Richard great thanks and just think about this thank you -- seen.
-- I seen Harry Potter definitely remind you got to that point better have just wants have to confess I'm good thank you rich Rich --
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