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Has been ground then no we're not talking about the Lander NASA program and then shot -- the name of a light beer.
Would that -- of caffeine and its manufacturer has been forced to take the beer off the shelf.
Following a new government edict we are joined by the founder and CEO of -- -- -- -- the common and -- you have been very vocal.
In your response of the FDA in saying that this should be only four Loko and Joos.
They should not apply to you -- beer wine.
Well that's right I do think that new century -- and -- fear of really.
Been unfairly targeted in this crack down on caffeinated alcohol.
I'm I've been responsible mark be a marketer for over 2.5 years and the founder of sack co-founder Sam Adams in.
The founder of Edison light beer my craft.
-- light beer and then of course -- shot.
Which is also -- craft -- pills -- beer with 69 milligrams of caffeine.
So it's only water -- she's mall and a little caffeine for beer lovers that want -- choice with 5% alcohol by volume.
But Rhonda you know one of the things that bit for local and -- -- the reason they came under fire is because -- college kids -- -- -- addicted in his drinks and just pounding on and then you know dog and I mean it was.
So why does take capping out of beer -- -- -- make a simple it changed to the formula here and there.
Well you know it's unfortunate clearly that and you know people are getting sick on on those other products.
That's not what I do I design -- shot.
For beer lovers that want to -- -- and it's that you know product differentiator.
I love to drink beer but I don't want to have to drink coffee some times are key or.
Even an energy drink a sugary sweet stuff -- a beer lover -- a little capital they have to go elsewhere so.
You know being the issue here is is that the FDA and the FTC.
Have cast their net a little bit too why -- and -- -- we've been drinking caffeinated alcoholic drinks for years.
There should be as standard.
That's acceptable and safe.
Obviously because these other products have been around for a long time -- well.
Don't don't you think you actually marketing to the lowest common denominator here in terms of you know here if you took McAfee now -- be here.
Would -- be just -- -- sell just as well.
Well you know he's still barenaked in me by the when -- -- -- -- I think Americans have a now you know it it's still a great tasting -- -- -- moon shot is but the whole premise of that is designed the name.
69 milligrams of caffeine it's the year the astronauts landed on the moon.
You know it's really designed for a chilly you know -- 16100.
Breweries in the US today.
Tens of thousands of Beers on the market you know you need to stand out but even myself.
I -- I'd love moon shot you know marketing it to restaurants and have a lunch program.
You know why we have to go -- but most of them bloody -- on -- Sunday morning why not if Eric caffeine for beer lovers that want that -- I like I like your excitement about the -- But I did go back to doesn't mean you know it may -- because of this the ruling may be and maybe it's okay to take the caffeine now and then is there that big of a market -- -- -- Kathleen and their beer I mean I've never heard of bear -- caffeine together you.
-- is only -- the question is this a real health concerns about you know -- combining caffeine.
And when I said you know you know marketing -- is coming I'm ending college age kids or you know inner city kids in and having you know.
Then consume a bunch alcohol.
And get popped up on caffeine and -- and you know god knows what kind of trouble.
You know -- energy drink that basically do some for a local high alcohol that 12%.
Milligrams of caffeine in a 2.3 and a half pounds you know can I mean you've seen it all over the place.
This -- moon shot it does appear.
It's twelve ounces of 5% alcohol and less than half -- a copy of caffeine.
You know if you playing golf all day and you wanna have a -- -- -- guys and go out for dinner at night.
They have a beer with caffeine thing up falling asleep at the table I mean why not if you have a -- -- -- -- the table he should probably go to sleep.
Well may -- maybe not at Saturday night at 7 o'clock waiting and a ditto but.
I don't -- reality.
Exactly but why not give beer lovers a choice to me I'm one of those people that I I really enjoy it so that's what we're doing everything that caffeine out it changes at all well I didn't think -- started is that -- ruling on the Calvin is centered boring founder and CEO -- on everything on the show.
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