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Wow laughed and said that was the -- gold before the Phoenix Coyotes knocked off Detroit of all teams last night at the NHL playoffs.
Kick into high gear.
-- for a lot of fans out getting only outlet to watch your favorite team if you're not in your hometown is the vs network joining us now.
For how much the playoffs mean to the network is vs president.
Jamie Davis great to see again JB can.
On your success you guys been growing great guns.
Before we talk about the playoffs are wanna talk about the Olympics because -- it was such an exciting year for hockey in the Olympics not since 1980.
Stores -- at -- had a Olympics hockey games as exciting.
Has that been a great springboard leading up to these playoffs it was absolutely fantastic and watching how well team USA did going all the way into the gold medal match.
We got a huge spring off the back of that we've seen viewer -- go up.
In the games we had host the Olympic break while vs the forty games we had before in addition to that not just on air online.
Huge bump in our traffic on vs dot com as well in the hockey pages 50% average time being used the number of pages -- or 75%.
So -- huge bump coming right off the back of that success.
We've waited forty years for this -- haven't we were people finally woke up to what a great sport hockey is or how -- -- I just need to know from you what if she.
As far as those other metrics are concerned.
Where -- -- the rest of the nation come along of course -- always Canadian fans in the court eastern fans but how about the rest of the country and I would imagine the Phoenix when does huge things.
For out west well.
Absolutely we've seen continued momentum this is our fifth year vs -- the NHL and every single year we -- continued growth last year's post season.
Highest rated post season on cable since 20022.
Of those rounds the conference semi finals conference finals of the highest in over a decade.
So people are definitely coming back to vs despite that.
Eight of the ten top highest rated regular season games already.
In this current year so that momentum has continued right on.
In the last four weeks leading up to the playoffs 28% bump over last have you been able to command higher advertising rates because of we absolutely have last year was a tough -- for everybody with the way the economy was we still had a great year last year our highest year ever in advertising.
-- -- -- were pacing well -- already from where we were in 2009 what's happening with you guys and DirecTV now.
We're we're back on DirecTV we had happened to explain what was going on -- in September we had a dispute over carriage and DirecTV pulled us off the platform so we went about six and a half months actually.
Without being covered it was a frustrating time for us.
Because we were getting hundreds of thousands of calls and emails from birch society resolve your differences we have we know what ultimately we got down to the table we sat down.
And then as the schedule started getting closer to the hockey playoffs as we had our first UFC fight coming on the on the schedule last march.
As we started getting into our cycling schedule as well leading up to what we have the -- -- front this summer I think that.
Cooler heads prevailed and we were able to get a deal done and I'm just happy we were obligated done prior to the all the.
Playoffs OK well back to hockey here I have to ask you I know that decisions have to be made -- tough ones have to be made but.
You're not put in my devil's in the Philadelphia Flyers -- -- -- I mean that's the last we heard it was just not going to be there.
We we actually right now what we do is in this first round.
We carry only games that are out of market as anyway we don't have in the -- mark why not a market the fight out of market means like if you are in New Jersey European Philadelphia.
These games in the first -- going to be carried in those markets on the local channels so be on.
If it's Comcast sports net or whatever else so.
What we what we're doing is we're looking for games right now that we carry out a national basis that are for the out of market so if you're not in Philadelphia you're not in New Jersey.
And what we're really trying to do now is give exposure to as many of the series as we can but also to the stories that we think are going to build as we get closer to.
As we get close to the finally LA kings one about -- that's my team.
I definitely are an effective going to be out tonight -- vs I've boxing I'm going to be watching that.
What do you need to really take it to the next level when it comes to viewership persons for the hockey.
For the hockey.
Well really -- as I said what what we're doing is actually working so what you'll want to fix something that isn't really broken.
All we're doing it vs we've been the fastest growing national sports cable network since 2007.
And every year we try to find one new property that we can add to it -- last year for example we had the Indy Racing League.
First time we get a ten year deal with them.
More people checked out the Indy Racing League on vs last year that had watched on ESPN prior in 2008.
And our first race this year coming into this year.
-- -- that the -- Dallas for the first time.
This year now that here we had a 73%.
Bump in ratings on the first race vs the opening race last year so we're looking to keep that momentum going the most exciting hockey game I've ever -- on television was an outdoor hockey game why aren't -- more of those who are you encouraging them to be more because -- -- viewership must laugh when you have.
Well I think it's fantastic to win a classic and I don't know if you're referring to the one that was Justin Edward.
Right now I think this is more not our decision this is more the NHL's decision.
But you know it they build a fantastic right for you it's a huge thing and we love it because it's a big bump again bringing casual viewers in war or hockey fans watching it and then they continue to watch.
We're running out of time quickly but what you have to say that the next Winter Olympics we'd better have the pro hockey players again because Gary -- of the NHL could not commit to that with us that's not a decision for me that's that's what I -- say we're -- thought about it helps you got.
We certainly saw great -- off coming off the back of the Olympics on a -- I'm so regulations for all your saying that's very exciting stuff backwards -- was the network.
If you love hockey lovers is and even if you don't love -- you -- tune -- because you got all kinds of newfangled ways to see hockey that you couldn't see before absolutely utilized right club like never before online play only HD has made -- huge have to see the puck Jamie thank you Jamie day's best president of -- federal.
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