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Our whole World Wrestling Entertainment is preparing to crank up the heat with its summers' slam pay -- view this Sunday.
And the company has some news tag team partners help promote the high wind event.
-- -- major branded entertainment at WWE.
Could use the extra in this consumer is.
-- tightened their purse strings buying fewer and fewer people view events last year of its fourteen events only one of them wrestle mania cracked the top ten for pay per view event.
For more I'm joined by -- Spence chief and chief operating officer or WW eat good to see down on pilots of thanks for having me.
OK so upbeat event coming up let's tell people what this event is -- you guys.
Thank a lot of money on this one.
Absolutely this event coming up in LA this weekend is summer slam.
And summer -- Alexis is our number two event for -- so maybe you mentioned wrestle mania before.
And we -- going to take over the city of Baden in Los Angeles and we start off with a it's a whole weekend events actually.
We start off with John -- is going to be doing the opening pitch throwing out the opening pitch at the Dodgers game.
On Friday in conjunction with the mayor's office there -- we're going to be unifying the city and and working with.
Aren't talented local children to do more murals throughout the city paid some murals.
Friday night -- working with Nancy O'Dell who has a charity daddy's battle -- and in recognition of her mother who passed away from -- and then we swing into the weekend.
And on the weekend we have our fan events that -- which is going to be held right outside the Staples Center.
And our fans can interact with John -- and triple -- get their autographs take pictures with them.
Create their own recording of what it's like when they go into the ring get tattooed temporary -- -- And -- have a great time with our talent and then we swing into summer slam which is Sunday night on paper PO.
I fifteen when you watch and I -- about -- you guys are gearing up for this and allotted in death because we're seeing seven -- deals with Pepsi from really being well known brand.
What are you trying to achieve here in the -- could build it up in the way that wrestle mania has built up what's the difference that's exactly right Alexis we have.
Worked with these blue chip partners.
To get them involved to get the benefit of associating with the IP -- WW way.
So 7-Eleven for example you mentioned you walk into 540711.
-- right now you see WW we blitz throughout their stores.
From cashier -- to the super sloppy cops.
Special meal be the three -- meal for them and so they're taking all right can you see it throughout various promotional needs in their store and then we give them of course.
Traffic on our website fifteen million.
People come to our website.
Unique visitors on a monthly basis so what works for all partners.
And they get to promote WW -- we promote 7-Eleven it's a win for everyone save for Pepsi Max.
And for army National Guard we've got these blue chip sponsors now that a working closely with us.
It's interesting viewing the chief operating officer for this company you guys actually came out with a better than expected second quarter.
On a near the one he's -- -- -- the dollars and cents or kept tight cost kept him.
How -- you guys address saying a time like this where you know discretionary spending on things like these events.
Are very difficult to come by people war really have to dig deep.
Look at the stock we need you guys are doing pretty well yeah yeah addressing that.
Well first of all we think our model is a little bit different we have so many different areas of our business from consumer goods to pay per view.
-- on talent appearances like I was just telling it and -- as a result.
We're not look at the economies -- for everybody but I think our position is a little bit better than some of our competitors.
And then we're watching -- called -- sent -- no surprise to anybody we've done a great job this year from the production site to yes we had a layoff at the beginning of the year but since then which is working smarter.
We're working harder and we're working smarter and we're just.
Watching every -- you know I mentioned the very beginning pay per view and I'm one of those people who get who does purchase a lot of -- -- event an enormous amount of them.
But -- emea and the only one in near the top ten it's dominated frankly not even by boxing any -- HBO.
-- -- -- -- -- -- -- -- Do you see them as a competitor and if so what he do to -- back.
Maybe some of those paper view -- I think Alexis they're not necessarily competitor I I almost -- and and we -- -- an organization that boxing is more of a competitor for USC.
For us it's the share of the entertainment dollar so it's it's everything from Disney in every movie out there and every product you see on -- -- Kmart and Wal-Mart.
We have to do our best to create this great product in one of the things more recently we've been doing.
Is associating with Hollywood again we go to Hollywood this weekend for summer -- but if you've been watching our program.
Every Monday night we've been having a celebrity guest host Phil last night was Freddie prinze junior who did a terrific job in the big WW -- that.
We had Shaquille O'Neal on our program we had Jeremy Piven on -- program.
And not only for -- is -- a win because they get the impression that we -- we're talking fifty million media impressions after Jeremy was on -- And when Shaquille O'Neal was on our program our ratings -- 11% up year over year.
So it helps us it helps them and it drives people to our paper -- so what we're doing some different things that are business.
And hopefully numbers -- pick up and we feel pretty good about it when he estimating for this weekend.
Well I'm hoping for at least as well as we did last year but we've got some good stuff going on you've got Randy Orton -- is John Sina.
In -- -- we've got the return of.
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