Also in this playlist...
This transcript is automatically generated
Go to cash in the cars driving in oil -- cash may have ran out of some gas but dealers are still looking for ways.
To drive those consumers back to the stores I guess -- combining.
Two American icon.
And not general it is owner of alleged -- and it -- shooting.
And -- -- Atlanta suburb -- doing that until this thing idea out where you get the idea from birth to combine this.
You know Lou we've been Hummer dealer for fifteen years and I've gotten to know our our -- customers a Hummer owners and a lot of them are.
Outdoorsman enjoy outdoor sports.
-- guns and seem like a good fit.
So what -- so you're saying that basically the same people that drive -- like to shoot guns.
Like at the same yes a gap and.
Yeah I did we have a a lot of customers that like outdoor sports camping fishing hunting.
And they it enjoys shooting Russell decided not -- -- having all the -- -- Russell Pearlman with Smart money magazine I want to ask you like.
How to make your peak how many homers were you selling a month and now obviously with the with the recession.
More focus on fuel efficiency what what type of -- -- you having -- Palmer's balance of how many guns do you need to sell to compensate for.
That the client Thomas.
Well we were someone seven -- the month.
And back in 2005.
That was our peak seventy new ones.
Now all of this month will probably -- five or six.
And it's been that -- of the last year ten is good month now.
I need to sell -- forty new -- a month to.
Cover my overhead.
Not -- -- guns for Hummer program does and Hummer program mindset with.
Doesn't work what's next what what what -- -- gonna get back to -- doesn't work.
-- -- did this is this is gonna work.
Right now we're actually have enough revenue coming from the guns to and make up the difference if it just keeps on going the way it is so will be fine.
There is nothing else -- -- -- I had a choice between slowly bleeding to death and taking what working capital -- have left and and trying to do some rather than just.
-- you -- jokes like that when you're talking about the -- wasn't a joke.
And it is my business to -- I'm very we knew we had to do something -- in this is what we chose to do there there is.
This was -- one chance to to do something about it before we ran out of working capital.
How did you go about training your sales people who are -- are selling homers -- now selling.
Weapons are rifles or or more -- mornings are cold.
-- we were lucky enough to have some employees that we're -- it is it's already.
We had someone in the parks department of the plot of the retired police officer had done competitive shooting had been deal himself.
We hired an eleven year employee of Glock.
To be our our -- manager right so we already had some people that were interest.
So this is to some Americans and -- find this kind of chilling to -- may ask.
So when you do your credit -- -- he also doing a background check for the gun purchases.
And -- only will only win.
Maybe I misunderstood the question but yes you have to do background check to sell -- gun.
But when someone comes in to buy a -- we're not doing a background check for the in the via a gun maybe I misunderstood your -- -- don't so what's next shooting range inning.
Maybe that is actually an extra yeah I don't know I mean could be considered something like that open like this law might have opened up what -- food market.
-- -- -- What we have -- of plans for shooting range just submitted to the city were waiting for city approval on that.
But I don't know -- -- spot fits with.
The customers we already had come and -- The the guns and we originally were thinking about.
23 years ago.
You know this decline has been over time.
But we were thinking about camping equipment outdoor gear this was just.
Part of the the evolution but you know -- open a spot I'm not sure we would have had the success we've had.
I guess that was kind of a personal question because I would -- would bit but then again I'm not gonna buy -- -- probably itself.
So let me ask you a -- did did you have a boost from cash for clunkers to help you at all and your business no.
And none and we didn't sell a single one -- -- -- help you at all well.
You know I'm not that I'm real quick and just thinking ahead for the shooting range.
-- not what kind of move that really away from the cars.
Competitive -- is a great shot right.
-- it'd be -- we we have about thirty acres on the Missouri River and it it be back on the Missouri River bottoms and and we make sure it's very safe.
All right Tim lynch lynch -- -- -- shooting sports -- in those guns guns and commerce does.
On the numbers they got out thank you -- him very much.
Filter by section