Also in this playlist...
This transcript is automatically generated
-- breed a bunch of -- are making waves in the land of opportunity in the got a special titled I called mom adores.
Last year more than 13 of working women also have children under the age of eighteen.
Very tough job I know about that our next two guests gave up the corporate world to break out on their own.
And keep racing family at -- same time.
-- -- to do is CEO of yemen's -- people's baby food and Jennifer.
Terry is the president of Jennifer Kerry -- -- good morning guys great to see you.
Got my name Jennifer let me start with you you have a very successful business are you were successful businesswoman I should say the computer industry.
What need you decide to leave that job to go out and starting on business.
I was like you have to be pregnant with twins and during that time.
I was able to leave the corporate world and -- transition my life into becoming a mom.
And allow it was while I was pregnant that the -- -- for my company in my products came to fruition to create the baby black I.
So tell us about the -- block -- you basically created a jewelry line that is now.
Really successful I think you've been on TVC for or five years.
Had to come up with the concept and then translated into this marketing engine.
When I was pregnant my -- they were born premature and there wasn't a product -- personal enough for.
Just really special enough to commemorate the birth but I -- and I had.
Had started creating some jewelry and messing around with that and out of that K idea to do -- I -- Baby block and it's a charm that you can put the child's initial alignment.
It's really special it's -- fairly -- can literally can be passed down within the family for generations.
-- so beautiful Agatha let me switch to you when you also -- very successful career.
-- -- baby and came up with an idea about making baby food tells haven't happened.
That's what I've got pregnant and I have always been -- -- in the all caddy Basil on the lifestyle I know so I knew I was going to feed my town ankle badly fresh whole sub me out.
Six months into the pregnancy with Clinton looking for the best product in the -- -- and I realize.
But really there was nothing out there at that closely to feed my child and mind you these listen pregnancy that there -- -- Feel I called -- -- I was just like I wanted to be my baby be better days.
And when I give it respected -- -- four months we made everything.
-- I made on his roots and my friends are black.
Friends at -- everybody one -- To feed dead babies what I was -- mind.
And at one point we had might be 300 parents.
So I was teaching for -- -- -- because I had full time job.
And it does got three point play.
I realize this is a viable business.
Because we had so many people granted that I wasn't -- to anybody because what does doing it grilled but cooking it we cook and we share.
But after that everybody still wanted me to cool biffle is full of it.
It's and what a story activists -- you realize.
I've got -- this demand.
And I don't have enough time to do this but I can turn it into a viable business so how did you do that war -- you get the money to do it.
We took our policy it is awful one key.
To locate LA and -- of the as being.
They had all a couple free walk shops.
ID -- business -- -- Expecting a small business looks up late we took every -- we had in the bank.
Affected this business.
-- -- -- -- -- -- It is doing great we're seeing.
Such an increase in sales -- -- -- percent increase year over year and -- numbers.
Apt comparison think you'll be trend is very incorporated.
That's fantastic Jennifer let me go back to you as I mentioned -- you now have this -- -- line.
Being in QVC.
Got special relationships a special department stores.
And it's not cheap how do you -- it how are you hold an up in this recession.
I'm -- holding up really well I.
One thing they QVC helped me learn with how to manufacture products at great quality in design but lower price points and settle.
They literally took the kind of eighteen Carolina I had done pretty demons that we learned how to re engineer it.
And bring it to market at lower price points but yet the -- gorgeous.
And so I was I was well positioned when the economy turned.
And in fact my products have done even even better because of the lower price point.
Ladies the pilots -- go your terrific role model is just one nugget of advice that you give to women out there wanna do the same Jennifer.
Just go for it don't be afraid to try -- you don't have to have the 2530 page business plan figured out.
Trust your instincts -- trust your marketing sense.
You're very good at what you do already you know -- go ahead and execute and get started you'll be a start.
-- -- I would seeing.
And seeing could be and look for something that you -- really passionate about that you can do for free.
That's the key because the fiscal -- and business is always like to drag.
You might not see any profit but if you really passionate about six.
The rest will be history.
I'm home I -- -- that you give us so much inspiration it was a great pleasure and an -- speaking with the but to me this morning and he has so much.
Thank you big guy is really if you so much yeah I IRA --
Filter by section