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Why it is a very exciting time an American motor sports for the first time in forty years a US based team will compete.
In what is really the pinnacle of auto racing Formula One they're gonna take on the likes of Ferrari McLaren Mercedes Renault and others and joining us from now from London.
US apple executive vice president and sporting director Peter Windsor is also well known to many -- his speed TV's Formula One.
Correspondent probably has I think is the best job in the world Peter -- Brian Sullivan here thanks for joining us.
Brian great to be -- all right listen you've been around Formula One for a long time you got a nice -- -- speed.
Why is it time to start an American based Formula One team why now.
-- very good question but I think.
It's a great business opportunity in them and I don't say that lightly because.
One of the things that's true I believe about the recession is that.
Television sport is impervious to a lot of economic -- a lot of people do turn to watching live sport on television.
And whilst -- and Juan is contracted.
To some extent and now and the and the teams in the governing body in a very good job actually reducing the overheads that the teams have to face in order to compete.
The one -- hasn't changed the number of people that are watching Formula One and it is still the world's biggest city above biggest television sport and arguably the world's biggest television show.
To put that into perspective.
The -- the biggest sporting event the people what's on television certainly in Europe but I think it's also the world is.
Is the final of the European -- -- -- which is 153 million people watch that.
The opening of the Olympics to put in perspective is about 96 million people watched that live.
An average Formula One race is watched by fifty to 55 million people 58 in the case of Monica sixty to -- should decide.
Multiply that by the seventeen -- -- races we have per year -- which -- equally -- And you've got 45500.
Guaranteed television viewers globally for this annual sport and no other sport in the world -- -- another sport is actually organize into into an annual temperature by -- So at a time when those viewing figures out that costs -- coming down it was a unique business up.
-- to do a new team.
I agree -- Peter except the problem is getting it exposed here to American audience since the -- since the debacle at Indy with the tires we really haven't had a solid.
Formula One race in America even Canada left off the schedule this year obviously it's a massive worldwide sport how much of your endeavor is gonna be targeted to bringing some of of the American auto sport enthusiasts into the world of Formula One and maybe away from IRL or NASCAR.
Well we love American motorsports as you correctly say I've been involved with speed for a long time I'm -- neither a lot of closet if one finds out that a lot of them when mascot hats as well.
-- -- on a very bad job of selling itself in the United States I believe over the last 1015 isn't in you accurately point out that the -- in the united five.
But the mantra of Ken Anderson my partner and I has never been to try to convert Americans to Formula One -- to take Americans.
To Formula One to give them that opportunity to be on the global platform that is Formula One it's a television show it's not a spectator -- -- -- television -- And it's a global television -- how we can take American technology and American.
Companies on the that global.
Global TV show I believe in a unique way and are any thirteen franchises out there in the Formula One world.
And we were lucky enough to win -- with the support of people what Nicole for example -- the president to back missiles to the vice.
President of the -- president of the FIA says it.
This is a big opportunities for Americans to embrace woman wanted to expensive opportunity -- -- budgets could well exceed a hundred million dollars a year or so.
Are you gonna make it if someone -- there's audio are.
Well look at the first -- -- we're gonna be Scott what -- are gonna be lean mean -- Kelly Johnson didn't go like business for nothing.
We're gonna follow that model and at a time when as a safe -- one is contracting but at a showcase American technology and just show.
How cost effectively a -- -- -- one team can really be done.
On one of the reasons -- and I can do that -- we believe it's because we're doing it from zero when you're doing a new team from zero you can look.
And embrace -- modern technology that.
But I think a lot of the console on teams are unable to embrace because they've got redundant systems in place and we can stop from pressure we got a very economical job.
We got to go Graham ray hall or Marco Andretti whose gonna be a driver.
It's a very good very good because we -- -- -- young Americans in that we need to make up for the death of young Americans following in the footsteps of of my -- you can get any Phil hill.
There's a great American Heritage and one of the things that we wanna do sooner rather than later is get Americans in the from the one and winning again.
Okay it's it's top secret hopefully there will be an American in there -- Peter Windsor thank you so much -- good luck with USF one.
Pleasure thanks for having all right.
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