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Other retail sales coming on strong.
At some chains.
Many stores coming -- above estimates others.
Well that's another story overall sales were down on -- 3% which was better than expected but what can we expect to see.
In the coming months gains here every year our next guest says we still have a very long road ahead.
Patti Freeman Evans is here vice president and research director with Forrester Research patty.
It seems like it month after month it's really the same story you have your discount retailers who are faring OK.
Yet some specialty retailers are -- now being the real standout but in this is giant swap of losers consistent losers is there one break away or handful of break away stars in the making -- somewhere well you know I.
Think what we're seeing is -- consistent consumer behavior and those companies that know how to manage to that it's managing to reality at this point.
The reality is the customers not coming back in droves anytime soon.
Because the foundations for them to do so haven't changed.
They ate their jobs might be in jeopardy there there.
Price of their home is is still not what it once was they don't have a credit they wanted so they can't -- how they did.
So they go to somebody like Wal-Mart who is offering prices at a value.
And that's -- where people are winning but.
Certain he'll lose his third numerous and I am we look at Arab -- -- -- for an Arab Paul Stahl.
There is an Abercrombie & Fitch and you talk about need to -- through this downturn.
The Abercrombie didn't do anything of the sort and I wonder -- the ones that have been losers like Abercrombie turnaround in terms of promotions in terms of a better mix of product.
And as we look at stocks right now in terms of improved margins -- all right well so what.
They need to do is managed is this -- -- decline in expectations.
And they've been moving towards getting their inventories down to a lower tighter levels so that they can manage to profitability.
Rather than managing to top mining sales which is but a lot of -- in the doing in the past.
Somebody like -- -- has taken.
Really grasp of the twilight effect as -- -- -- it's a new fashion trend that they really jumped out early.
Then -- some others that are actually really doing well -- that marketplace whereas ever and we didn't kind of missed that boat is the -- dead.
Malls and traffic is flat in -- to last year's this last month that -- so.
It's not totally dead I don't think any retail model is dead the full price model is not dead.
It's just the consumer is really conservative right now for obvious reasons.
Conservative for at least a year there has to be pent up demand I'm speaking from personal experience I really didn't.
I didn't I -- it anything other than.
Necessities like underwear and content and let's think prices thank god you -- best bet.
You have they have got a lot of -- -- act exactly but people are still hitting the necessities so -- back to school market.
But it's not huge and people are buying things they need to buy for their kids the back pack you bags tells us that that that's actually happening just good news.
And people are buying clothing -- Did a little better than expectations.
So they are moving in this direction but they're not -- those extra added things that could be fun that -- nice to have any -- does that change going into the holiday shopping season because.
The -- kind of added.
Luxuries if you will and it's a very broad word -- That's important come holiday -- fan mail pitch and play and you don't want that.
But people want you know to live their lives the way they used to -- them and holiday season is a time when they like to buy things -- -- like to give -- and -- could be extravagant.
I don't think though that we're going to see that pent up demand.
Make the holiday season tremendously great holiday season maybe not a disastrous one or less worse.
That might happen but it's not going to be crazy good.
Is it possible that a week ago literally for years without any real retails sales growth.
Is that possible it's I think we'll -- some retail sales growth coming as the economy really does sort of get some effort against it -- some some energy against it.
And adds that stability of jobs -- happens in war it unemployment sort of decline.
Stops and I think will be better off that way and that credit will loosen up even worse I was so I think but it's a long -- it's on page one loser right now -- could be a winner in six months -- just one.
-- one loser right now that's somebody who is actually managing to the future not to the present.
I'll write you email me today I would feel like I pay back thank that agreement -- -- fourth terrific thank them it's good thing.
Thank you come back as the as the holiday season progresses banks and their.
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