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Hair of the dog that I -- because he is back the celebration is on for a tiger's return to the bta toward today.
After being gone for eight months due -- when he heard knee injury -- -- say.
For organizers hope the number one most -- athlete in the world can simulate.
-- -- -- -- -- Stimulate them which have dropped by almost half in his accident and Nike one and several sponsors getting tighter at 800 million dollars an endorsement.
They will celebrate return by and yelling and you had today in hopes of boosting sales joining me economy impact tiger's presence is John -- golf reporter par.
Sports business journal and Tony on -- CEO of the sports media consulting firm.
-- through management group and former.
And vice president of sports marketing for Anheuser-Busch good morning gentlemen the big -- guys going first of like Ed tell people you know Tony is the I'm probably the most famous and powerful man in sports.
At -- Anheuser-Busch now you're on your own.
You got your own consulting.
Gig here and -- you tell me tiger coming back good bad what does it mean for the industry.
Well it's -- for the industry and it's great for America I mean.
Listening for the last thirty minutes I think we need a little distraction you know -- there comes tiger everyone can focus out.
He's -- a huge hero to many people probably the greatest athlete in the world and you know.
500 extra credentials from and understand from commissioner finchem have been asked for for this tournament and to -- Okay but here's the Tony you know ratings have been clobbered the industry is getting.
Beaten down he had that whole issue was saved for financial and that investment to me.
I think we're going to see a -- I mean you know.
I think this tournament alone will probably -- -- anywhere from 1520%.
I mean he's gonna drive ratings he springs -- Now I want to see -- people.
The real golf fans would watch this tournament this week he's gonna bring in.
Be they casual fan people want to see -- to see how he does after month layoff so he's going to bring in that incremental premium and then you take advantage of that.
-- you know John we're gonna bring up some of his sponsors because you know American Express and GM.
They both dropped tiger last year but if you look at the list of sponsors -- we got some of the biggest young names -- -- in the business that -- the -- he's the Procter & Gamble's.
You know the electronic arts on the game front here what does it do for these companies.
Look at their logos out you know be used to see the last two years Nike on tiger 1516 Sundays and Ugandan.
They've begun the last eight months you know some players like Anthony came -- stepped up and you've seen in Nike swoosh on players like -- -- In ninety especially is kind of take a little bit of the hit here the last statement that tiger on the shelf you know in the Gator -- launch a brand new product around him last year and he spent most figured out plans so we're we're gonna see a lot of things around Gatorade around Nike -- imagine the first six months of the year.
You know Tony if you -- -- -- is the the golfing community right now as today you know how to -- -- and -- -- very difficult environment.
The other fear factor here is is building industry around one individuals.
And you've got to figure out how they can expect and what -- -- tell you right now.
What you want to do is take advantage of this excitement but also build your other players -- -- It's sort of like business you have to build a succession plan and you can't wait till.
Though they keep people leave you gotta be building stars and management all the way through.
So whether it was back in the Michael Jordan era with the NBA -- and -- maybe building stars out.
He -- get you got to take the spotlight.
He had to take this media attention and not only focuses on tiger he'll bring that attention but how you get exposure for under for.
You know Tony and I said in the very beginning -- -- fired without a doubt and still are -- powerful people in sports.
Advising the -- of Anheuser-Busch.
And alike than any other average Eisner who may have stepped out -- -- they decided this is not a wise investment without him.
How do you convince them to go backing and in such -- herbal economy.
The biggest thing in sports not only what time.
Everybody else is trying to find the right investment and return like any other business.
They promised and have to come back -- yeah.
You know sports like everything helps push push push rates fees costs.
Get it to a level -- it makes sense for advertisers to come and so they can get their value and making their returns.
He has always wonderful to see you John thank you so much guys I will be watching.
I'm addicted you know living at it woman's body it's all the.
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