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-- that's why is finally here and the first round of the NCAA tournament tips off on Thursday an all 65 teams are hoping for a little.
Luck of the Irish but how is the recession.
Going to affect the big dance thirtieth now as well Corina is -- -- -- as -- that is of a great question I think for not just for television networks that for everyone in the unit -- -- -- to -- ad dollars to support.
There's going to be a lot of -- dollars I think this is just the phenomenon that keeps getting bigger and it's exciting and I say let them at times roll.
Because -- so good for business is so good for morale.
And in this nothing like it really him in the Super -- -- one day of that.
This thing goes on for a couple weeks -- people you know can get more excited to go listen if there's a Cinderella team while.
But you know it's well I thought we did a story every year and local news national news about you know worker productivity goes down because everybody on the Internet movement watch in the games and everything.
But do you think that companies at this point -- care.
-- -- -- Piece of research just this morning which was kind of funny because.
It was based on some firms saying that -- the productivity goes down from one point three to four billion dollars during March Madness.
And and I looked at -- numbers a little bit more seriously and the numbers show that that's like ten minutes a day for the average worker.
And if you think of that the corollary to that that people have a good feeling and the morale goes up.
In those ten minutes them I think that productivity is going to be eventually that you know result.
It ended in that in many ways that is brought together with the office pools and things like that people out of work together as things but with the Internet in the office -- anyway.
I mean people were barred its second eBay and other things out there but when it comes to advertising which is sure turf marketing right and in March -- his first of all on.
Concerned that they don't get the schedule in March something to finish until April with right.
But why after a while I presume the beer ads will be -- the typical sport says but what about.
The Chevy trucks and all the other -- auto makers were they going to be.
I think you'll see some foreign auto makers and their Toyota and people like that but -- you know it's it's ironic this thing finishes in and Ford Field in Detroit.
And that there's not going to be much advertising from auto.
Makers -- America.
I'm looking at this -- prediction from CBS they're expecting a 30% increase in online.
Ad revenue I mean no looking for thirty million dollars they got twenty million last year they really -- I -- as seriously -- it's.
You know it's sort of like -- it's a combination of things come converging.
You have the the growth of digital media and the convenience of it and then you have that the phenomenon of the March Madness going over a period of time so it's the perfect kind of thing for.
For texting and using a digital media and now they have iPhone has a new app have.
Which makes it even more that enjoyable they figured out yet how to make money from Internet advertising did the people that all the pages from the that I.
And that they're getting there you know there's a prediction now that a third of all avenues advertising revenue.
And -- online sales will be and that two years -- be on line shift is going very dramatically toward online courses.
Is that -- cannibalize the advertising on actual television because -- know like I -- my bracket five years legally old handed in the office by Thursday morning now everything's online summit obvious they're focusing on online advertising.
That cannibalizing advertising for television.
But you know it will to a degree and that but it will cannibalize the rate of growth in other words the advertising -- revenues that are traditional won't go down necessarily -- -- be held a little bit.
More solid but the increase will go into the digital media.
And then -- and the stream mean is so incredibly come watch -- -- all day long you know and -- and the so -- providers.
-- -- -- -- Walt thank you for coming in and might put simply different twist on.
-- right everything and you don't actually need some good news of the nice to have that Cinderella team the Cinderella story this year let's let's -- much gladness.
I don't like that apple -- embankment there.
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