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And the reason it smells so good here is our featured guest this hour.
Took a daily staple and made it a profitable business both in Philly in and now at your local grocery store.
Tony junior is CEO Tony Luke's pronto and the 1990s Tony junior work tirelessly.
Hired -- that he can say that.
When his father Tony senior and brother -- to build the Tony Luke's legend.
From lunch trucks to full Italian meal take out they try to voluntarily.
With the old Phillies staff and watch formula -- with a savvy guy for marketing and publicity Tony junior has kept the business in the spotlight.
Making it one of the biggest success stories of Philadelphia dining Renaissance of the last two decades and that's enough.
Tony is also an actor appearing in a number of feature films with the likes of Dennis Hopper Mark Wahlberg bill.
-- -- -- And Brian Dennehy.
Turning -- is here and -- brought food.
For all of you -- in we should Canada we should could and Jonas Max Ferris stole -- -- dollar -- just vampire thing thank you and that you assets an amazing story because.
You are actually someone of a Renaissance man.
You're an actor you got this business going on your true love -- music yes so.
We did go from here with moments of my father should -- -- not good at any one particular thing.
So that's why do a lot of different Jack of all trades master of none that I sale it's not about -- -- but you started out as a kid you got -- the truck.
We had a lot -- my father.
Used to go to different stops in the city.
That are more it wound up being a commissary where lunch trucks would come and I never really liked that business that was never for me.
You know I was always a creative kid I always wanted to do something different.
You know music was my first love and I did a lot of stuff in the eighties I wrote for a lot of different things and produced a lot of different pains.
And then I got into the film industry -- Did some work there but then in 1992.
We open up the first Tony -- -- -- avenue.
And you know nobody knew where army win going up against opening up a cheese steak place in Philadelphia.
In 1992 his.
Like in -- -- right and center a place like opening -- pizza place and it literally -- the -- who who if you are from the south.
That -- Right.
So I always thought out of the box so the problem was how to like get everyone to look over here.
That the one thing that I do enjoy doing and I kind of -- excel and is marketing.
I always thought out of the box and I wanted to take that content that is to the store.
Now my father my brother always believed in doing things right way never giving out food that you when he yourself so the quality the food was there is getting them to look.
So I started doing these really outrageous commercials that really had nothing to do with food.
And we wouldn't show the product we wouldn't show the store these resistant seeing commercials mentioning Tony loose and they grew such a cult following in the colleges.
That the store started to grow at a very rapid pace by the second year that we were open.
We had won best of Philly for best cheese -- best roast pork in Philadelphia magazine which was huge boost for us I.
That we want Gourmet Magazine there and GQ's golden -- -- I think it's sad to spiral and then I did the TV Food Network -- and and Texas man vs food in the throw down -- dinner impossible and and it just kind of snowballed in them on my music started again in the movie started kicking and -- I didn't of that the character of the game the most attention.
Which led to the nail which is my new film was a phone -- invincible with Mark Wahlberg.
Only -- to talk about hold that thought Tony -- junior.
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