Also in this playlist...
This transcript is automatically generated
All week we've been talking about whether 2010 really will be the year of 3-D TV there's so much discussion about it lot of companies jump on the bandwagon we've showed you.
3-D TV sets glasses and disc players said.
Been here for all but it all comes to nothing if there's nothing to watch understands.
Is key event brings us to Jim Maynor DreamWorks Animation head of production development.
Great to see you Jim what we know what you guys have done with 3-D monsters vs aliens but.
You were actually -- retool some of the old productions in particular.
All of the Shrek films to 3-D how expensive is that.
Well it's it's quite a process you know the most important thing is it is it is to take great care in the way that we do it you know it is that it is the franchise on which have much of that DreamWorks Animation is based and so.
We're putting all the love and care that we can into making that right.
Unfortunately some of the reason things have come out have not done that I think trash of the quite concerned should they -- and kind.
Yeah -- life -- when.
I don't hear price tag yet okay is -- how does it compare for example to making a new film in terms of cost.
Well you know making up making a new film was a very X.
-- an -- you know I I think in terms of cost you know it it -- it'll be profitable for us but it'll be profitable personal in the longer in the longer run.
You know we we we need to get the penetration -- the TV's I think earlier this week people talked about the number of TVs that would be out there and low numbers of millions and we're really looking for that to get into the tens of millions before that profits for and against pick up.
Your founder and CEO Jeff Katzenberg has is very passionate about the 3-D story that's it from now on all movies coming out of DreamWorks some point he made it in 3-D not to mention the fact that yes he is.
He he is retooling.
Those those older dvds that are already out do you care so much about what type of sales might spark from.
Re doing a Shrek one which is this is a movie that came out a long time ago.
Getting that realistic 3-D and saying the people we are the ones with the content you can buy -- -- now and watch them on TV's at how.
It's it's a great question and you know the the the pipeline as you say is it is is a little void of content right now DreamWorks is doing everything they can to put.
Foot high premium quality material into the marketplace.
To support to support what clearly consumers want you know the box office has been great.
And you know what I what I say about the home is that if you put somebody in front of a 3-D TV -- they've never seen it before.
I always wait for that moment where they say.
Or who or some sort of expression of of glee at seeing something they didn't expect so.
I think consumers are gonna grab -- hold of it we just have to make sure that we deliver the right kind of content it.
Now you got to have an arrangement with Samsung is this an exclusive arrangement or would you be freed.
To work with other manufacturers as well.
Well you know on the on the titles that we've discussed those are exclusive arrangements for for a period of time and you know -- and a great partner just.
We've you know there's good synergy between our companies.
You know what would we would we.
Eventually you have other partners in this you know we're we're doing everything we can I think to get -- -- outing consumers' hands.
The last thing we want if people go home with a 3-D TV and have nothing to watch so.
The bundling strategy prices.
More more to create that experience -- great that aspiration and it is you know in the near term about the profits.
Jim Maynard of DreamWorks Animation company where just in December David we spent the entire day they're looking at all of the efforts that they're making to really.
Grappled with a 3-D market thank you so much don't say trash of the quite like that don't live like that goes after the French accident.
That's a Hollywood topped out right -- thank you haven't -- it for you all right.
Filter by section