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-- and it's all right.
Well Microsoft -- Dow component making another big push to take on apple and Google this time in cell phones.
Microsoft just announcing the launch of a new line of windows cell phone software.
Meant to help people navigate their social lives.
Earlier today Adam Shapiro -- -- Robbie Bach president of Microsoft's entertainment group.
And John Harriman -- senior VP of digital media marketing and Verizon Wireless about their new launch.
It's in the device that's gonna start going on sale day in May.
How is it a game changer what what can this phone do that I can't they already do we with a device like the Motorola back.
Well I think the biggest thing about -- about it specifically designed for the social networking audience so it's not an apple.
Or something you add to the phone.
It's from the get go design for this audience.
It has something called -- can loop which is where all your network feeds automatically show up.
That's something called can spot which is where you can.
Drag and drop any contents share with any of your friends -- and has the studio which is PC.
Website that enables you to back up and -- and automatically upload all your photos and videos.
And then see it on line.
Very much a custom designed experience for this social networking audience.
But isn't that KK I already do that with some of the Smartphones that are out there or -- I have to go to each individual's sadly I have to go to Twitter to upload the Twitter I have to go to FaceBook -- -- FaceBook.
It do you still -- to do that with your -- -- do you go to 1 central kind of Grand Central Terminal and then it sends to everybody.
It's this the but loop on the spot are 1 Grand Central Terminal and it goes all the different sites that you want so.
It really is.
I'm an integrated experience and everything else you.
Download an app install it happened you can post on that and you go to -- -- -- -- you can post on that.
That's a dis integrated experience this is really a very integrated custom design expert.
So who do you market this.
Well I think you know certainly from our perspective this is targeted towards fifteen.
The thirty year old.
Who are social networking.
Advocates people who like to what we call life cast their life whether that's with photos or video.
On FaceBook -- Twitter.
Or MySpace or windows live so it's that audience of people.
Who are sort of the upload generation if you will.
He is is the -- generation as you -- the large enough those tell it to make a profit on this here's the Smartphone market so huge you can zero win on such what I think it this long -- but correct me if I'm wrong so I had no idea what that the demographics are in the metrics of that market that.
Yeah I think it's it's -- it's a growing market and it is these types -- users that.
Demand a lot from the phones that use you know the phone for social networking -- video for.
Photos we have you know hundreds of millions photos that flow of our network every month.
And I think that the foundation of what can provides is actually larger than just that segment.
When you think about the video capture in particular I mean this is better then the flip in terms quality.
And the fact that.
Many of our customers ask how I get.
Pictures and video my phone.
Can makes it easy so it automatically sends the videos over the horizon wireless network and stores them in the studio that -- mentioned.
So when you -- and everything's there waiting for you.
In chronological order -- -- videos geotag.
And no cables are required to connect to your phone.
With your PC.
And no SD cards to -- so.
It really creates a better experience for customers and we think about parents who take.
Pictures and video.
The same offering can -- that.
But is this a fundamental shift in Microsoft's approach to to the mobile phone market.
Pick up on.
-- no this is just part of the Windows Phone strategy -- is -- another family member if you will.
-- broad approach we take his Windows Phone 7 which we announced -- a couple of months ago will launch this fall.
At that will be the multi -- product line for the for the broad Smartphone user.
And then we decided to use -- has an opportunity to really focus on what we think is is highly engaged.
Highly important social networking audience they share many of the same technologies many of the same services.
And it will feel over time to people like a natural evolution of of using Microsoft technology on their phones and on the -- Has that what Windows Mobile has been losing market share has an -- -- and what kind of metric if this is successful do we look forward to see if it is successful or if it hasn't -- that trend.
Well I think from from a market -- perspective the combination of of kin.
And Windows Phone 7 really is on the strength in the future of our business we think that's gonna continue to grow our share and continue to provide leadership force in the market.
And -- it -- one of those things where Kim will be a step in that direction as we get in today and then as we get in the fall and Windows Phone 7 will accelerate that momentum so it's.
It's a step function process and this is just one stuff Lonrho.
And one final question for mr.
Robin from Verizon I'm a Verizon customer by the way I'm curious how much -- -- marketing push that you're gonna it yet you're welcome.
But I'm curious eligible marketing -- -- got to put behind this you have so many different.
Kinds of products that you offer how much of an investment and -- in -- Yeah well we're teaming with Microsoft to make rather significant investments and marketing here and you may see it or may not see the marketing depending on what segment here and.
An analyst Adam Shapiro Robbie Bach president of Microsoft's entertainment division and John Caribbean senior VP at Verizon Wireless about new cell phones that are being launched -- the -- the hardware is sharp.
-- on the Verizon Wireless platform the software courtesy of Mike.
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