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You looking for in new way to say your favorite movies this coming holiday season Cinemark one of the world's largest theater chains is rolling out brand new auditoriums with Jumbo -- 78 feet wide.
Joining me now is -- -- Cinemark chief operating officer Alan great to see you.
What's the different that you're calling these XD what is the difference just the view war.
Of XD and -- I think the golfer all of this is -- to provide aid and just a great place to watch a movie XV.
And our -- -- our way to go out and develop a a large screen presentation.
So we went out and we we took their best that's out there today these high end digital projectors we.
Go into an auditorium we make it from floor to ceiling from all the law.
We put in and absolutely incredible sound sits -- -- back.
Chairs that are in that auditorium.
And the goal is to make an environment that is second to -- to watch a movie and I'm and I think you know for us it gives us flexibility to show any kind of movie and that now territory and so we're not limited to.
Movies that are converted IMAX that we can show every single week the best -- -- -- 3-D.
-- open in twelve to fifteen auditoriums I think by say thanks given have you already committed to opening.
Say that the fifty to a hundred that you plan to in the next few years.
-- right now where -- definitely in the early stages of development we have two that are open at the moment we just started rolling these out back in the spring.
We've got the next twelve that are coming on line here before the Christmas season.
And our hopes are to continue to work on in all of our new theaters as we develop them all think these large screens in them.
As well let's go back and retrofit so we do believe by day you know next year too we can have easily rolled out -- that fifty to a hundred range.
And really capitalize on the excitement that we're getting.
How much more does a ticket to see.
A flick on these big screens costs -- a regular ticket.
On average day the ticket premium is about three dollars to experience -- -- an X the auditorium.
Tell law on that note how is attendance -- what it when the trends that you're seeing is it picking up even more than it was early in the year.
Well and that's kind of exciting part about it is we monitor and watch what's going on in these auditoriums.
Our managers are observing that people are driving from great distances to watch movies in these auditoriums.
And definitely we're getting an uptick in how they perceive that experience are going to the movies.
And that's the -- part about it is that consumer themselves really benefits from just an incredible place to watch a movie.
And and definitely we are seeing better -- ten.
But Allen pat what about just chain wide just broadly speaking what's attendance been like it quickly concession sales -- -- the two things -- I want to know about.
And it has been great this year if you follow the box office it has been up.
Eight to 10%.
The concession sales believe that are not have been tracking as they always attracts so we do not suffer sales in the concession area.
And I think really what we're finding is people today.
They value going to -- it is one of the cheapest forms at a home entertainment and when you go.
Buying that concession item and in enjoying the experience is an -- -- package so it ended the day we continue.
You are having a record summer.
Perry had a record summer of the concession sales are strong -- business has been very strong.
Alan good to see you thank you for being here Allen stopped.
Chief operating officer it's Cinemark.
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