Also in this playlist...
This transcript is automatically generated
How to quit smoking how to do them and how do you use Twitter -- green and one of the things we noticed when we were.
-- willing YouTube was.
This type of content.
Daniel Blackmon Sunday -- and -- -- Lehman were working together -- Google.
When they notice a new trend in instructional video.
There were lots and lots of searches.
For things like -- -- -- vote time I tie it set for how to jump start your car and you would have.
You -- the user generated content not high quality it's still somewhat accurately.
Generating millions and millions of.
So the three along with Jason's sister Darlene and started how cast media in February 2000 me.
With ten million dollars in private funding.
It's easier for people to to sort of that just something if it's presented -- -- video as opposed to tax kind of Floyd it's good for sliding.
Easier to learn the movies if you start out topless -- with your feet together then move your right foot slightly ahead if you left or keeping both feet on the ground.
How casket or its content from three places in -- directors aggregation from other sites.
And a filmmaker program they've created that pays you fifty dollars a pop to create a video.
Anyone can join date download -- script which we Brittany ray all the scripts and house sit there and -- all about humans and -- With 35 full time employees who help oversee the 100000.
Videos on out at night there's a lot to cover.
The information ranges from highly technical.
-- -- -- -- The most popular video today.
How to -- with passionate.
A partner your passionate about.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Utility based things honestly how it happened in her how to make -- -- one of the things that we thought we'd bring you could bring to table and one of the things that.
Our partners and our customers and our advertisers find appealing is that we bring in as to threat content.
-- -- creates all of their own technology including their iPhone application.
And video player for -- me any company thinks of themselves a technology company they're obvious bits and pieces of things that you can outsource or maybe you outsource things to bootstrap -- ultimately.
To be able to.
Concerts start to do things more creatively more effectively you need to take.
Take those things in house and if you look at -- video player there's.
Step by step navigation and a three minute video you may have watched it once he may be interested in a step for you it is chopping and onion or something whatever may be we get the ability for people to cripple quickly jump to those points in the video itself.
-- like scanning tax.
Isn't that all the way to creating content on the web that make money is seen which is why how -- has three sources of revenue.
Make money from targeted ads get paid to have products showcase in their videos.
And -- their own in house technology.
Being a next generation media -- means thinking big explains Jason and not focusing on just driving traffic to your own site.
But -- YouTube.
Her MySpace or Hulu or your mobile phone TV you know you -- -- -- everywhere because people continue contact all these different places.
Finally we had to ask -- how to question that keeps so many entrepreneurs up at night.
I need -- festivals.
You have to have a -- idea.
I have -- be relentless.
With respect to.
Approaching your business base so you can never rest.
You have to do more then.
I think any young company or any media company has ever had to do in the history of creating companies.
It's not enough just to have -- destination website -- to create content.
-- team out client base business worked pretty good technology.
Or to work in an ad sales.
You have to bundle it all together and I think that is one of the interest in.
Parts of our story that in order to be competitive you you have to do everything we have to do it at a 150 miles an hour.
Had him on the house passed -- check out how -- back.
I'm -- is Scotty.
Filter by section