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Well look let's ask my next that's an -- has since day Mike is that near Wright now World of Warcraft diablo.
Star craft that.
And -- -- -- gaming that you're gonna know a little something about this next company Blizzard Entertainment celebrating the twentieth anniversary.
Mike war time president CEO co-founder of blizzard joining me now from the NASDAQ in -- spots.
Business exclusive interview -- -- coming up with ideas for your next game but that actually is my question.
-- -- -- is set for this year what do you have obviously.
Well we always have some exciting stuff going on.
Last year we had two big releases were -- the work craft had a close and -- and star craft two wings of liberty.
We have Diablo 3 coming up down the pipe and it's looking fantastic.
And always more stuff for World of Warcraft -- well.
It seems like it's social media it is all about being interactive it's being web based now let me in for you know gone to the days -- I had my Atari.
And actually did on one might that mean is that breezy kind of the overall industry going.
Definitely there's a trend to more social more accessible more portable.
It's just you know it's a really awesome time to be a gamer and it's it's really exciting time to be developing games.
What about -- -- diablo do you think that you could monetize these very popular names.
With subscriptions is -- way to do that -- -- Well you know our our focus really is about the experience first and foremost and you know star -- two.
Came out last year immediately became the fastest selling strategy PC strategy game of all time.
And so we definitely think there's there's a big market and if it's really not necessarily about just the subscriptions it's about providing that that entertainment to players and then you know kind of worry about.
Worry about sort of monetization if you will afterwards.
Well not brought up the issue of social media you also have other Facebook's of the world would have like farm belt for instance and these games are free.
For those that and they -- EU's monetary little pieces of real money to -- -- buy and sell things would you consider.
An interactive game like that or maybe changing some of the names that you have now and -- and making it more of a social.
Little free -- a little subscription base as well type of game.
Well -- you know and again I think it really depends on on the game itself and which types of payment strategy is make make the most sense.
Do you think that wolf for instance you know right now today you can try out World of Warcraft for free by going to work Kraft dot com.
And it's really -- to you if you wanna go to next step and become a full.
Subscriber at fifteen bucks a month.
I'm glad -- brought -- World of Warcraft 'cause I'm curious you know how do you keep them coming back how do you keep big gamers coming back on that name for instance which has had a big name -- If -- the warcraft is a very social game so people actually meet meet up.
Other other people they -- killed they make friends inside the -- and that's really compelling -- to come back and and see the same people every day also.
The development team is always at work developing new content to keep the game -- -- -- for players.
Might more hi this CEO Blizzard Entertainment every time I talk to you I realized that I not -- -- on the Wii is I thought it was earlier so thank you very much.
It titles have been crazy thank you very much -- thank --
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