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Let's talk about being an entrepreneur -- and get that -- going -- -- but we talk about that all the time on the show partition Nash is here that's president a petition asked.
You recently launched your own fall collection but then you have a history in retail for.
And you've worked with some of the best of the best though yes I did it alone and he can -- -- isn't to second -- conceded that limit the names illegals everywhere.
Well I've done handbags different people for -- since there.
Late -- rates have been around long time never really consider my own brand before and but let's say Marc -- yes.
-- you rate your -- working.
I'm blanking with the intelligence team yet get -- -- -- scenes -- -- yes that meshed with the -- I did who expresses line American -- line NN.
And by the -- -- you're talking their backs yes senator -- you have you been in the background of all time with all the rest.
And then finally when -- lake.
I get many out there well hey it's just everybody would depressions every team literally stand online and then I just got to the point.
Are fed up looking in the market saw that.
New is really doing a fabulous job with real -- -- leather and really hit a vintage feel you know I've been really proud that my name on something like that.
Because it looks cool it's -- tremendous value and and for those people have -- finished the last hour.
It's a great product but I love this because they have this retro feel to they look at how they look sickly look like that you take a beating -- was that the idea.
Yet the -- -- it was really casual Phat -- something that is.
Remember reminiscent -- traveling in Europe twenty years ago or maybe looking in your grandmother's clot that.
Now how do you though the -- price points are really good how do you keep your -- -- with each bag is around 215 is that right.
109 needed to forty -- -- look at really reasonable warning and I'm just not real -- about it.
We keep had very low -- really putting all the money in the product.
And not the -- -- around it and we we just giving the best.
Best product for the price they can.
What what do you think was the defining factor that really puts you on the map was it getting getting a bag in high on -- Hollywood actor is.
Was it just knowing these people from your background is suing people and to this feel these days and they just they need to know what it takes just get -- out there.
What somebody is my experience I know how to source said and how to make it and consistently have a really great product for the price where.
Some new designers don't have that that history -- -- -- back.
-- -- in -- that's made a difference.
I'm actually it's been pretty noon.
I think Whitney port and it carried one of our bags.
Miranda lands our heads has been -- with one coming out of the David Letterman check -- I saw I felt went through rob them there's a lot of people he's in and you being honest.
They -- Dillard's is well.
Yes when your own very your very own line in Dillard's yes -- benefit many units he wanted to add they they've been great partners the minute I saw the bag scientific oh wow we love this -- hit it.
Put -- and about forty locations -- out about a month now on doing tremendously well they've doubled it they dot com sales have been.
Phenomenon said it's really been.
Pretty crazy how has -- recession affected you it.
Haven't impacted these facts I think and it's really because it's such a great value -- -- I think when -- -- -- to the -- get.
We'll have that -- -- says and then you're shocked when you see it's only 240 day you assuming it's maybe 4500 dollars.
To the price point has helped him yes.
You know keeping it do you think when things get better you know -- -- price down and so what I video the next couple years over the next -- -- years you stay.
The 92 to 48 bag and my happens.
I think well I had different classifications.
-- wouldn't it be awesome to find a real.
Cool beds tan leather line like this it feels more European -- it designating.
And US yeah it does -- has equestrian feel to -- him so.
Continue to expand and grow are you finding it difficult with the whole credit issue are you able to get money to keep going are you self funding yourself.
Well on -- myself except when we do work with.
A major factor.
And because of the years of my business that does give me credit with factories and so what -- a lot of people don't know yet that suits yet it is.
That it has given me a lot of -- what scenes like what is it what is your customary rip requiring out of you today that she didn't two years ago.
On she a lot of support from -- store support.
A lot of a margin requirements you know yeah there's there's a lot -- and the and the back of this product on the -- that you have to be where you almost have to be -- inspire.
Led by -- support that you -- customer service.
You have that you need to have coordinators on the stores thanks for the product without needs to provide financial needs -- Provide guidance to the salespeople about giving him his -- -- airline and we do little.
Employees of the stores things of that -- Do you have.
OK to -- -- have -- -- -- nine.
Nine -- -- of nine people that we subcontract out we subcontract data warehousing.
Coordinator program on these people come out and stores all of that our our subcontractors that we are where are you worried at all about what's happening with the economy in the administration and what they're doing is -- have any effect on you at all.
Of course today is prices at retail -- been going down where the cost of these -- have been going up exactly.
And that doesn't look like there's any relief and -- and that is of real concern to anyone is selling a product you know for resale because if you're saying your margins are.
Small to begin when.
And then out against greens.
What happens going forward at this point the consumer's gonna have to pay the price on it won't be merchandise store well I tell you I do think there's -- -- out there.
Don't shoot yet did you feel like we've put we've been like under bunker for the last like two years bush -- -- -- little -- on the bag.
Yes because that's an easy thing to make me feel good.
You know you don't go by and -- -- except that one little bag that's not gonna break the bank again.
Well I think a lot of the designer's collections that are coming out and they're like wow there's the I think what it's also doing is forcing us all be better.
To have more great product.
And more great value out there.
And and that's a good thing get creative so I think consumer will pay a little bit more if it's just a -- product -- right and that's what we're seeing.
Petition the -- status petition asked dot com correct thing by -- from the web site.
No not yet -- and they combined on -- dot com you can buy an -- I saw that.
So good until it dot com check amount go to her web site.
Petition -- so cool that you went on your and you did in you're doing it being I think that's inspiring one -- I think he was to go out and do it.
To get the -- beautiful really I think you.
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