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-- -- challenging time for video game companies out there are lots of competition.
Saturation in the marketplace the pressure to come up with the latest and greatest new releases.
How does the world's most recognized video game producers stay on top of their game was -- and his with the man who knows Liz.
-- something tells me you you've shot a few people in a virtual game before and you know what my next guest.
Isn't baking on you really wanting to pick up virtual guns and kill a lot of people or at least wanted to play soccer his job market cello.
The head of electronic arts.
The blockbuster electronic arts company has come up with titles that sell.
Five million of one and one million of another and you have done spectacularly well with -- couple a little weak on some of the others but let's gets first.
For the -- -- that any worries started with the negativity.
But let's talk about the holiday sales can you -- yet I know you're in a quiet period but can you gauge the temperature of the consumer right now at ahead of the holidays will.
I think we can we have some great titles coming back a title for example released just a couple weeks ago on medal of honor.
It's already done in its first five days a hundred million dollars in retail compare that the box office for major -- like social networks out right now.
Three weeks and it's yet to get to a hundred billion dollars so.
We've got a single video game in five days sort of -- -- Hollywood box office.
It doesn't look so bad OK but what that's interesting to me to hear about medal of honor because I was reading some reviews and some people were smacking down it and saying it wasn't quite.
As good as the previous incarnation -- -- what about this.
New medal of -- Actually it's just the -- and.
And I think we're.
Where we find ourselves today -- it's.
A little bit like movie review there's an opinion.
And there are some people but absolutely love it it got more ninety reviews and almost any game we were we've seen so far this year and not be review was almost perfect.
It's also gotten some sixty rated reviews I think what's happened in this case is the battle takes it takes place in Afghanistan.
And that's a tough subject for a lot of people and it's caused -- to be some polarizing review -- well let me explain why I think we early incarnation of it you could actually.
Play a Taliban fighter who shot Americans right left.
Civic -- this secret big game is one we're proud.
In the single player game you play as an American servicemen and you battle the Taliban it is a story of good vs evil.
In all multiplayer games when you have when you pick sides it's basically you against your friends and can't -- have to -- After the attacks if you -- a World War II game somebody's by.
On the good side is somebody on the bad side.
And that happens and all we -- terrorists to either you play counterterrorism.
Sometimes -- telegrams from time here but you're an American -- that's the norm for these things I think what happened in the -- The folks aren't that familiar with games -- how they work like when you -- -- you might affect cowboys and Indians somebody had to be the Indian the Indian access.
It's not really fun if everyone's a cowboy and it fifa soccer somebody has to be the French now that.
You have got that I inherited which is how I normally I -- I didn't say Italian if you recount but that's a spectacular games it's -- it's a gigantic success particularly in Europe.
And navigate -- really well for the holiday so.
Yeah we're pretty -- pretty positive and optimistic.
Tiger Woods golf course -- round but this time last year.
November massive scandal and I talked to you about this he surprised me didn't did you see the hit in that and has -- come back.
So first stop tiger -- holidays is he's going to be a lot of fun you're paying attention to things like.
Connect for Microsoft or move from Sony where you.
Sort of play with golf club in your hands action to control -- definitely a war that can connect you know word that you basically you yourself by the instrument -- -- -- is available on both platforms and so what I think the exciting things about tiger he can play a brand new way.
There's no question there's been some controversy.
You know I'll admit it it was all over Father's Day as it -- had in previous years.
Well yeah -- that was sort of expected par for the course.
Let's talk about -- you've reported wider losses lower sales what would turn that around.
Well first -- you've got investors who were just dying to see the -- -- better.
I want you to factor that -- you -- I don't know if you paid you -- you -- -- -- -- -- this last quarter we reported record sales strong profits -- well ahead of the street.
And of course I'd love the talking about the quarter were gonna report the couple weeks that we can't do that in advance but.
Companies doing really really well we're -- 30% growth but our digital business percent market share gains are profitable growth are packaged goods business.
I feel like EA is -- exceptionally well and doing really well in the marketplace finally.
Casual gaming the likes of -- -- bill on FaceBook does that make you nervous or do you say we've got to jump on the bandwagon and are already at.
I think it's fair to say we're leading that anyway so.
What we got into this year with an expectation of about 750 million dollars or more -- pure digital sales things like.
Yeah we do with -- bearish on the FaceBook platform what we're doing in mobile.
Ipads iphones we lead on most of these platforms and we've got better than 30%.
Growth of these platforms coming from the tiny business a few years ago the -- -- -- billion dollars.
We're probably the only player that's got strength in the traditional -- -- -- business and also the growth business additional.
Fifa soccer Connor I'm seeing you play about -- I don't know which -- -- but Rick -- fellow here from electronic arts is always on the Italian side.
I think takes money on back to you gotta gotta think Spain -- -- -- about that that's what I'll take then also how you live when the excellent kids.
Up to date on all those video games -- and education for me highlands.
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