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We honor those who serve our country by risking their lives -- sometimes unfortunately giving their lives -- while veterans day.
-- -- one -- people remember our veterans there are those who work daily to help those that come back.
-- -- hurt particularly one of them of course is ABC correspondent Bob Woodruff wounded on assignment in Iraq.
He has started a foundation to help our servicemen and women -- Working with the Woodruff foundation is advertising -- JWT.
Here to tells about the project and what you can do to help our wounded vets is Bob Jeffrey your friend the scoreboard he's the CEO of JWT.
JR Martinez he served in Iraq and is now a star of the TV show all my children and -- -- or.
Executive director of -- dot org -- since you're away from us here in studio we'll go to you first.
How does how does this work in what way do you help events.
Well thanks for having us here tonight -- in its.
That's how we help the veterans is.
We have a new campaign called remind dot org and it's about reminding the American public up -- -- -- and all that they have done to serve our country.
And also those who have been little dead and the war.
And those who are coming home and re integrating into there -- communities and what we're doing at the Bob Woodruff fund is investing in grassroots groups throughout our nation.
In order to help those factions and their family says they re integrate back into their communities.
It's about that so.
-- that's what they hope there are slow to about re integration and and not so much.
Of the day to day assistance that they might -- in getting back and her feet.
It is it's about.
Welcoming them back into their communities and making sure that they have successful futures.
And ensuring that support our troops -- no longer slogan it's an action.
-- well that's it you hate it when it's his words -- come out about the don't have any need to JR I was how was this organization helped you.
While I personal have benefited from the organization but it's company in the sense of how is giving me an opportunity to cooperate to work with Bob Bob Woodruff and Lee.
And to be -- to be a voice for so many troops that are out there that are suffering day in and day out I mean.
-- you have been five years ago and I've been able to see since the Iraqi war started right in the beginning I was war right in the beginning of the war whereas my -- ended in march of 2003 and out Lenin -- in 2003 I was in an April 2003 so I've got a source close and and I wasn't so I was able to see a lot of early on situations -- what vets and their families face.
Just to get back into this and and -- just give back into the role of things so.
For me to kind of team up with her mind -- Bob Woodruff it is such a great honor for me because.
It hills lead and is something that as says -- -- that you see you know see a lot of business carnage -- on me.
But you see a lot of internal scars and that's what -- have internal scars the post traumatic stress disorder to traumatic brain injury things that people don't know.
And were able to do that for them and they actually sometimes be worse than the physicals oh they are they are trust me I will take the burns on my face on the rest of my body verses having posttraumatic stress disorder traumatic brain injury because it's something that.
It really plays -- -- like this can set you back but eventually I'll get to that point with a great medicine that we had today.
Which dramatic ranger punishment -- disordered a lot of times it's something that happened for a lifetime will never be able to go see internal pain can be greater it is I mean I mean you think about the only guy that was wounded that has this injury but a guy that potentially seeing one of his battle buddies -- the laughter to the right of him get injured.
And say oh my god my life is gonna change now -- maybe I wasn't injured but because I seen my friend you're getting injured.
That displays of my mind you and that's something that people say whether hasn't been -- -- it's really -- troops from about what about the guys that were around when I got injured.
You know -- from.
Posttraumatic stress disorder now and is something that.
You know now the cool thing is as Bob would -- came out these remind out or is he is seen here and -- -- -- -- on the right fingers so that -- if I showed it to the camera wouldn't be insulting.
Hi hey you know just wanna be safe.
But you know these are cool little idea as you know -- the rings in the dog tags and it's a simple way.
People to Wear these things and it's it's it's a year round thing we're doesn't have to be just the specific veterans day everyone can be reminded of what -- Bob.
Yesterday we had on the president of little seizures that he's -- confident and they have this extraordinary pro you know about the program right they've got a program where if you're wounded vet.
Day eight totally eliminate the fee for the franchise if you wanna start a little Caesars they usually played beautifully cost you 20000 for -- franchise -- They eliminate that fee and give -- other benefits and -- to 68000 dollars for wounded vets.
Are are we beginning on this veterans day when frankly a lot of people forget about what are our vets are doing force.
Are we beginning to step up to the played our our business community.
I I think we could do more I think for me that's a very key point I think one of the basic themes of what we had in developing the whole remind -- concept was.
It's not about the war -- -- -- I think a lot of -- -- I was a teenager during the Vietnam War and it all these political issues about the war and people for that about the veterans coming home.
I think a lot of us live learn the lessons from that.
And a lot of this in business like even in our situation we're very big advertising agency I met Bob and leave San Francisco a year ago.
Was completely inspired by that story and said Bob we really wanted to all the marketing -- this and I actually see.
A lot of our clients stepping up I think more more clients want to take on corporate socialist.
-- well you have so many clients and -- don't have you have dozens probably hundreds of clients so you can you can get them all on course.
You're you're treading -- dangerous character because they are your clients -- mean you're supposed to be -- -- service and for -- to be knocking on the -- saying I want you to do something for me but I think it's it's two way -- -- me a lot of times clients will come to -- to -- Bob can you help us out.
-- -- pro Bono activities I think a lot of our clients are really.
Open to getting involved in the.
Kinds of activities -- as you get into acting I got to ask you.
Made just one of those things if you're patient -- life can you smile and have a positive attitude and his kind of table like those that you never know those things where I was taking.
And it was something that was kind of thrown into my lap by being out there and a public guy and and allow him to understand no matter what life goes -- you you can persevere as long as you just keep with -- you know.
And I just kept with -- and look where it is something land in my lap where they.
The great thing about All My Children as they've always been this apartment has been -- to test the waters and from a Vietnam that.
They've had a story about that to abortion had a story about that to remind people what's out there and -- on what's current.
And I Iraqi air veteran -- current right now and it's a story about an Iraqi veteran and it's another way what I can remind people -- in day out.
That's what they go through when they see the physical scarring when they come back in nineteen years -- your life is completely changed and you have no idea where you're gonna go from here what's gonna happen.
And it's a great story that -- with a tell all my good.
You know the currency -- you've put your finger on -- the fact is is that as we get further away from 9/11 as.
And as -- Iraq frankly you have becomes a slightly better situation were able that.
To clean up some of the action that's going on there people do forget that these guys are still put their life and -- forces are still dying force.
And they're still get injured force so we want to keep.
The veterans that in mind I guess that's really the anchor -- and organizations.
It is it's about reminding us who are sacrificing on our behalf and remember that there is over one point six million service members who have served on our behalf.
In this conflict and -- only talk about the hidden injuries of war there it is estimated to have Rand study recently.
That over 320000.
Have been sustained traumatic brain injuries from multiple concussion blast.
In this conflict because of the roadside bombs in the type of warfare that work you've -- a lot of -- and another possible 300000.
Who have sustained church post traumatic stress disorder.
So the numbers are huge and we're talking about a long recovery and a long need for support.
From our nation and they deserve our support.
Sure do -- pertain not just on and veterans day but every day -- barred door thank you very much JR Martinez -- great to see -- -- where one of these and Bob Jeffrey.
Good to see it was always my friend.
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