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The FBM live on Tracy -- to gather up 53 points why -- Because we got -- Davenport this morning that did not surprise anybody anybody whatsoever although I have to say it must've surprised the white after they are welcome party down there thinking that man -- good.
Private -- in the way actually I think that was a quote from.
Are fine House Speaker Nancy Pelosi.
I'm not sure what they put her Cheerios in the morning I'd like to know it might be making me feel better some days but apparently -- seem to think the private sector leading -- -- which.
-- don't know where she got a calculator because the private sector jobs.
Have actually dropped.
Since last month based on you know because they revised numbers fourteen times over when they put these numbers out.
-- the private sector increased from.
Last month to this month old well there was no increase there was a drop.
Just -- -- -- recap on the numbers and numbers are down as we left 95000.
Nonfarm payroll jobs unemployment is still at nine point 6%.
Government plus -- 159000.
Sydney 7000 of those were due to the census workers but 76 -- local employees that -- -- -- local governments are cutting.
Left and right we got about 6000 census workers left.
And then we have been -- since its nest out of the way.
Total unemployment though people who are part time who want full time all in all we're at seventeen point 1%.
Some good things it didn't detonate construction still down 21000 jobs manufacturing down 6000.
Interesting temporary help services added jobs and many will say this is somewhat of a precursor to job growth going forward one health care is just hot.
Actually it's not an increase in jobs and to illness and of temporary.
It puts you on as a full time afterwards.
And the navy -- -- maybe they just keep US temporary forever based on the -- fat and and that easily understandable rules of Obama care.
I'm not sure what you would iron believe these but he that's just me it's still Friday its green on the screen.
-- guests -- is here what could be better actually we just played out on cash -- likely that creepy -- news.
Clean -- -- so -- cashing in to -- all watch made a bet with Wayne Rogers that he was gonna dress up as cleaner.
And it was a lame of that because he didn't show up and address with you.
Remember -- bad about that bent over right where -- -- a year ago where would unemployment be.
He was basically.
And nice nice enough guy forget his name but -- -- -- -- -- was.
You know basically parroting the the Obama administration's line that they -- by this time -- unemployment be around 77 and a half percent.
Initially they should just in this package would keep it from going no further no no no higher than they -- a half percent.
And and he was obviously wrong and wrong by a mile as you know that the numbers came out today nine point 6% -- probably -- counts some of the problems out there.
People had to -- a lot of you have given up looking for jobs the real unemployment rates probably much much higher.
And you know what's it -- that could -- way I could always find situations might go what it's worth it if they shouldn't put.
But as painful as Clinton -- what we read -- -- what they well I mean would I try to write this book it's about Wall Street and the sort of big businesses connection with the Obama administration.
You know if you look at the spoils of about economics they've been pretty unevenly distributed big businesses if -- Wall Street firm.
You basically were able to keep and and and base and expand upon.
The bailout mechanisms that begin George Bush they stayed in place they weren't actually expanded upon journey the Obama administration's first two years.
And Wall Street.
You know we got a lousy quarter this quarter but they did pretty good field goal with -- is still gonna make.
Probably seven billion dollars this year.
Pretty good for any company that won here on in the twelve billion last year by the way that's that's that's the one year -- the -- -- -- are many more profitable companies -- big Goldman Sachs.
If you look at main street.
Well what did we treat it well they got that wonderful stimulus package and I guess what I'm trying to show in this book is that despite.
Obama -- rhetoric that he's anti business.
The fruits of of economics have flow.
Not just -- that is anti big business the fact get the fruits of Obama comics.
-- -- with a mixed metaphor that -- in this case -- your writing and TV well I think you'll be right up.
At that can pick it up that's all they had to let aesthetic yeah.
I can write but I can't speak I have had -- benefited big business more and and there -- connections between all these guys.
Agree welcome your book about how Wall Street and Obama these two entities are far are far more aligned in -- CI they co exist to help each other in an unholy alliance against the American tax there director you -- that's pretty good it's -- -- good thank.
And it's -- -- Atlantic -- academics.
So the brought to the point of the book then bought and paid for.
Is what what's -- with -- well.
You know 22 reasons and -- what wrote this book I wanted to show the sort of intersection between big Wall Street.
Big big business and the government is always existed Barack Obama didn't invent it but I didn't wanna show it in addition -- that.
Why Wall Street supported having people realize this Wall Street supported the most liberal -- some would say progressive.
Really since Franklin Roosevelt.
Why do they do that and it's more than he has jumped on the bandwagon at the end their support.
Was before you know ground zero and Obama's -- you know when when Obama started pulled ahead of McCain let's face it.
The day Lehman Brothers declared bankruptcy yes and Andy -- almost traces they were neck and act but why would they solely in bed with this guy early.
Despite his connections to radicals that we listen -- Reverend Wright bravely you know despite his racial incendiary comments is a Marxist.
But don't worry why wouldn't -- why -- -- living -- just back up noticeably this point why would you support someone whose spiritual -- is -- -- and yes you do support the winning team.
But it wasn't clear.
Obama was gonna win -- Lehman.
As a matter fact.
It looked like McCain was little -- it's that -- area.
And it would they were neck and neck.
And usually when two candidates in that connect if you look at the history of Wall Street -- campaign contributions they split the difference as it it would -- -- -- -- -- ever almost every other time.
They did this time.
And the reason why is that I think they -- some it was I I just think they felt.
Much more comfortable Obama is progressive politics the guys that are running these firms now are much more progressive than ever before GB -- Definitely JPMorgan Chase.
I loved -- but did anything limousine liberal.
Yeah well you know but did everything is -- town hall then black rock got to -- pound bowling -- bad on the grammar vocabulary that I.
It did they think that he would be more open to their idea yet as opposed to McCain so let's get the guy in that we can mold -- well I.
You know he did either the Smart thing -- -- a lot of outreach where he met with them and you know listen there was a meeting I I think traced to ground zero and their relationship but Obama.
Was a -- they had -- Johnny's half shell and watch -- some fancy fancy restaurant where.
Obama was introduced via a banker -- -- mark Allen the my mark Gallo believes he's the former pretty big player Blackstone you know like Pete Peterson's number two -- very.
And -- Schwartzman studies people Blackstone is that the private equity firm run by Pete Peterson and and Steve Schwartz and this -- was like is he's one of -- operational guys.
And he's a Democrat and he brought all these guys in to meet candidate Obama 2007.
He brought in Warren Spector was the number two guy -- at Bear Stearns.
Longtime Democrat he brought in Paul Volcker people and -- big fold at -- who's been the CEO.
A Lehman Brothers another longtime Democrat brought -- Larry -- CEO black rock.
-- Gary Cohn and number two -- Goldman -- so these -- Democrats major players on Wall Street and a bunch of private equity guys.
He portable and to introduce him to Obama they were still on the fence and they fill them.
But owing more perspective -- we'll put so much he actually went door to door to campaign for predator got fired from bears are just like seeing Bill Clinton I complained that axle maker for our country -- -- -- I think they I think.
They saw in Barack Obama somebody that they needed like someone they can relate to you know Harvard law they'll go to the same schools that.
Someone as a progressive -- themselves but also someone who represented.
The you know the club that is controlled you know -- -- you know big government big Wall Street club.
And and it in this -- in the book where McCain they didn't want anything to do with them.
You know McCain base hit one Wall Street bank -- that was jumping event at -- lunch break.
He really had very little support from Wall Street look at the campaign countries and the like -- it even before Lehman Brothers went on -- remember.
-- neck in neck before September 15 2000.
If they basically that -- And one of the reasons why is that he just couldn't stand being in the same room as those guys.
I -- McCain.
Is there's a couple scenes where McCain is -- and Hank Paulson the Treasury Secretary former CEO of Goldman Sachs who.
Is in many ways the emissary of Wall Street -- in the Bush Administration.
I mean just school we -- -- a -- again.
So I got 4000 insane and I got really go we took -- -- all -- but coming out -- to -- forward.
What happens another -- they're clearly I played in -- continued well that's why I go through this in the book.
Like -- when did they stop supporting the president when -- stop or when they start.
Hedging their bets which they are now hedging their bets.
Bomb in an interview given -- Republicans and Democrats are clearly doing that now might go through that in the book why Howard how it's turned out where.
Now -- most of the Campillo majority to campaign contributions about Republicans.
It began it.
Because of the rhetoric that the president started attacking Wall Street literally.
The meeting after Scott Brown won in and that's really a lot of people think he took it Teddy Kennedy's seat.
Republican won't have democratic seat obviously Teddy Kennedy the lion of the liberal women Democratic Party.
It's -- because.
You know from what I understand Obama did some polls at that point.
And you know -- call them like fat cat bankers and 2009.
Well he did some polls he was finding that he was being associated with the fat cat bankers that people were actually start to put together.
That big government.
And big business are working together while we have nine point 5% unemployment that's -- and that's when the rhetoric from the White House sort of change obviously Jamie Dimon doesn't like being called names.
But more than that I think what they're doing right now is hedging the -- the question is will they.
Support of Republican and a big way and I don't think so they're more we do we will look at the activist wing of the Republican Party right now the tea parties.
The tea parties want nothing to do.
With Wall Street.
And ended by the way they're more comfortable with that with the lefties in the -- with the tea parties and they they -- to talk about this in the book.
We generally single I -- the book again so what people will get it everywhere I am.
Sound I'm -- personally -- him bogged down doing stuff like that at.
Here offered thanks for coming up you're great -- -- you know go read everything you need to know about Wall Street could this guy -- it.
Want -- thank you -- any time.
I -- you know who else is behind are fine fine president Hollywood Hollywood it was very very much supportive of President Obama one point.
-- -- -- -- -- -- The heat of casting the casting society of America.
Quite -- Yes sure it's fun and now it's fun it's fun.
Tell us -- big picture -- -- what's house Hollywood.
Faring through this whole recession -- You know I may not -- just the hired casting directors so that you know that.
Down deep vision of Hollywood and how it's doing -- don't really know but it seems like but it decisions a lot of where it's very -- very I just was getting enough Disney film and I'm casting presently and there's a lot of people working I mean I don't know if they're making as many movies comparatively but it sure seems like it from the casting communities him.
Is there does seem disparity as there is you know that many say that the rich -- getting richer and the you know the world and on to dear life but I know bunch actors who are like that middle of the road B actor.
That you know their faces.
But you don't know their names of this -- ahead in their complaint is.
You know the Tom cruises and Angelina Jolie get gigs and then the new guy comes out we'll just work for free -- -- -- being on TV.
-- -- them right out the door he's seen that.
Yeah I don't know -- that push him out the door but they're not getting get the kind of prices that they -- -- one time we're getting but.
That's fine I mean you know they probably should -- anyway you know I mean what happens there's a lot of work coming there's so many independent films.
You know television besides the cable networks and you know the networks themselves there's more television being done now and then there's -- I mean I cast a lot of -- And you know we welcome those recognizable faces.
To come back to Broadway where they started this and that's happening now for yeah I mean Broadway is you know -- -- about this after Broadway is just as popular and regional theatre theatre is doing really really well why is that because to us or not -- -- now.
I think because people love the live experience and yeah there's nothing you know maybe they're more picky maybe they're not seeing as much -- -- they Wear one time but.
The live theater experience there's nothing better.
You know it's funny because -- this whole thing.
I didn't at least here -- many shows that went black because of financial reasons -- It seems to me that it may have some pretty pretty -- -- really -- NATO might be taking longer you know it's I can be instant but.
You know -- shows that -- just running and running which is wonderful and in the off Broadway market is doing.
Great I mean that's the something you don't hear about on the news -- -- paper actually hard I think if you're not in the know to figure out right.
What I should see what you -- and you know what could be some -- right what's great claiming we have a -- now that David the company is doing and MCC theater.
Which is you know small 200 seat theater down towards a call it's called break -- and they -- the view and you know here is David -- -- and demand to -- in it.
Who are two wonderful -- recognize actors and into other actors who you know.
Who are just as beautiful and great and it's a great news story about faith.
And man's destiny in search for faith -- you -- -- like.
Sort of beef up your cred as an act your -- as an actor if you go back to Broadway you go back to the fear like the old school yeah that's right because.
It didn't take nine -- absolutely I mean the thing about the theater is its heart is now -- I mean doing that eight performances a week.
Is really really hard and if you can do it and you can pull it off then everybody starts to so the pay attention to its.
Funny because I actually think of Catherine Zeta-Jones differently now that I've seen her in a little my knees are my mom and I went and prior to that I kind of -- -- spoiled brat.
-- -- -- And she was -- he's very -- totally -- day.
-- kids -- dumb you know like I just I see your whole new light now.
And -- people forget how hard it is to do fear and it's wonderful and you really applaud actors like David -- I do you know trained and -- in the theater but then you know.
We're lucky enough to have a film and television career it's great that they come back to their roots of the captains decided America basically does what yet the -- -- of America is an organization.
Involves all the casting directors across the country there's probably.
Almost 500 casting directors & Associates arm that there on while members of CSI and some of them cast -- -- and -- film and some of them cast television and and is the union for film and television.
Which is the Teamsters and we're all part of the Teamsters but the CSA is basically killed.
That represents -- takes care of all the concerns and gets our industry to work together as a community.
And basically -- coming -- -- -- November 1 our annual.
RDS awards right which is basically you know.
The one time a year that the entire casting community of course including producers and directors and writers get together and celebrate.
A year's worth of collaborating and you're avoiding the actors no awarding the actual casting director is here.
Who actually put together that cast and an ensemble whether it be for a movie or television or looking.
-- C the initials on the credits -- -- and I you know -- TV show at the end and see guys it's almost like you the behind the scenes that you know I get the credit for -- but we want -- -- -- -- people -- -- -- How -- where you're right I mean we're sort of identifying.
You know an actor who can fulfill a vision of a director or producer or writer and -- -- -- -- of you know how it happens as we trying really hard to get to know every -- that exists I mean.
I know that's really hard because there's so many actors and I've been doing this over twenty years and every day I feel like.
There's still hundreds of factors I don't know and you -- the -- ways to know.
You have to be able to say if if someone comes to you and says I need this person to -- this role you have to go to your own little -- -- had a sick after that site or you have to go find the perfect guy and sometimes what you do is.
You know you do many many days of additions yourself to try to narrow it down because the team only has some comments right here like -- -- tap dancing for you now -- so -- -- -- -- -- calls for rent all across the country.
And that's how we found all these great.
Up and coming unknown actor gets your place in obscure places and I think I don't know I found.
And only one of them I don't know -- -- crazy -- the one of the best stories is how we found Adam Pascal who is the star brands and that has gone on to have.
A wonderful career but you know we were so desperate to find this rock and roll actor who was beautiful but it was turn off Broadway Show which you can easily say -- -- that once.
And it came -- -- nobody knew what -- was only half storyline of the little -- -- -- -- like -- because a week off off Broadway -- and that anonymity patients into a nice to have -- -- and exactly and you never get a interest a rock and roll over now you -- because Broadway empire we put a little -- in the back of the village voice that said looking for Alice -- types I don't heavily you know.
Basically and we just are looking for rock and rollers anything.
And about fifty guy showed up in my little office and they all looked like Alice Cooper -- -- ever had and Pascal who was this gorgeous handsome.
You know guy and he's saying the hell -- have.
His own song and then we quickly gave in the music to the show and the rest of the system.
Scene like yeah yeah times and I even have my kids listen to the soundtrack in the greatest ever witnessed some of the tendency in the enacting an actors coming up the ranks.
You know I would say in the musicals it's people that have.
You know really amazing vocal range and mean when you go from the Indian -- -- to waited.
To any of the young guys and hair.
You know I don't want to say it's the American Idol thing because it's not that but it's that you're looking for young people who really have.
A big range because a lot of the Broadway shows now the music is very pop -- -- it's not just like -- ranger hair which were -- Now most all musicals have a sense of pop and rock so that's somewhat of a trend that too that the shows are are much more mainstream yes I like -- of the opera -- even though you still have some of those shows of course and we need those kind of shows but.
There's much more of a trend to have much more accessible pop rock -- easiest sell someone on hey let's see rock of ages -- life.
-- this feeling is for the umpteenth time right I can't get it right in say it you -- get exactly.
-- -- New season coming up and it's great what's great what's -- say.
We'll Spiderman of course Agassi steinem and -- I was spending years -- music by you know by -- -- -- yet yet it's.
Unbelievable moment to -- -- -- is doing with the piece is pretty.
Amazingly stuff you'll never see in -- -- and worked and some in the evening things.
It's -- -- it I mean it's all about the collaborations and what goes on with them.
So what you're listening.
Well we just finish this by the -- but.
We're starting to work on catch me if you can which is the only candidate GAAP and -- really.
Which is such a good musical -- it's written by the guys were hairspray -- -- and -- went in and Terrence -- And it is happening right so we're testing that Siena -- an hour and a we have one you do yeah I don't know it's Alina but it's it's great young.
Actor who is gonna make a huge splash.
I will tell you -- Baghdad and that opens in the spring on Broadway -- And out of the long we have Spiderman what else what else is coming this fall we have women and emerged which is another musical guest.
Based on the movie that I -- -- directed and that you know stars Patti LuPone and Brian Stokes Mitchell it's a whole slew of like Tony award winners.
And that starts previews tonight actually.
On Broadway acting gig -- it's good and then we have a life in the theatre which also -- is a new -- opens on Tuesday Patrick what are about quickly opera like -- was some six I would.
Well there's great -- plays off programming there's a whole season -- place in the Atlantic theater which starts.
Performances and then it at MCC theater which is the David to come right away.
And the signature theater which is doing a revival of angels in America which hasn't been done and over twenty years and that opens next month and it's in previous now it's a great cast of the directors.
Your grade any big no no sure sure.
Thanks Chelsea VP of casting society America here that's given us the lowdown what's going on and -- it is good to hear that people at least again out there again you know and I spent some money they're keeping our lives.
I was worried about these and we need that yet we do this a lot of town that there.
-- -- -- that -- that's a little aspiring wanna you know really how all of the -- on the tiny kids right now Miami in six.
Nine me and said yeah I get to move into the comment Sunday -- hand them over eight and six c'mon what's on the work on the new musical didn't hit any.
Ding Ding Ding that's the one.
Not that they're afraid they feel like I am I -- We are going Matthew.
LA right now so we talked about.
Awful Wall Street Hollywood and -- we got to get healthy and talk about believe it or not how carrots and Halloween are coming together.
Out an RLA bureau is Jeff done CEO both house farms and -- and tell you before they even book you IE.
Drinking juices having the -- are great my kids drink reduces our.
Certainly -- -- straight so -- -- everybody knows it's at but they're -- that you find in the current festival section right not in the -- section.
That's right in the produce section of most pressure -- you'll find us and we've always been there because starting as a you know as a -- farm that's where we.
Kind of made our mark with a with grocery retailers and and that's where we got -- juices and initially and and we think they they -- they're really great.
Yet they are the great now OK tell us now what you China did is this home movement -- like.
Naked -- healthy it's everywhere I mean it's coming out of the White House is Michelle Obama -- it's.
People you know we just heard recently that a company like IBM is doing its own preventative care.
No one wants -- -- -- health insurance costs we got to start eating healthy so when you guys doing.
Well we start with the idea that you can't make people do anything so in this case with our you don't like junk food campaign.
With our ad agency we came up with the idea of of flipping the thing around so instead of trying to come and it from a logical standpoint everybody -- you know knows.
You've got to eat more fruits and vegetables but they're not doing that you know study came out last week so the last ten years per capita consumption hasn't gone up.
So by coming out it creatively and kind of wrapping ourselves when we think about like where she wrapped in wolf's clothing right -- so we're wrapping herself and all the iconography and all the imagery of junk food advertising from our TV -- are.
The first -- powered video game all of these things intended to make -- it's fun.
But also a bit to get into the cultural dialogue especially with teens and kids.
They're so -- for marketing.
He's put a bag of carrots in front -- -- -- getting these kids are healthy you got a 0% chance exactly to get excited about that.
But -- we -- is.
Now that and well look get on Sar.
We out of that the vending machine we've got a couple schools which.
Wasn't tested you know see how it worked and it's -- with the way we've had this tremendous response.
Kids who got this new chip packaging looks Seattle secondary does package same kind of field for the package -- -- And you know fifty cents for for a bag of carrots and what's happened in in these high schools is -- kids -- they're selling out the machine.
And kids will tell you when they may be here it's in this new packaging actually tastes better.
And maybe that's -- you know that's marketing working for -- but in this case they like it it's healthy it's affordable.
And you know all of that combined I think gives us a better chance to get people excited about you know eat their vegetables so right now it's just -- it's an update kit bag basically.
Yes it's Kate's baby carrots right right and so.
Those and that's the initial stage but very deal with these vendors over -- -- to put.
You know other vegetable base -- potentially for it based Macs in there and and also -- juices.
-- if you think about it vending machine healthy vending machine that had that.
That would fit in schools we also think it fits in in business locations because as you said IBM and other companies looking to in sent their folks.
Two to maintain their way and you know to eat healthier for exactly that reason because it's gonna drive down.
You know health care costs over time so the movement Israel the requirements -- but what we've done is try to come out it.
You know kind of from the right bring you know instead of the logical side the emotional side I think in and you know.
I mean if you two I mean I think it's -- it's -- -- unfortunate I can't eat raw carrots so for me it's a bummer because like Burger King do it Burger King do in the apple Fries.
Might yeah exactly among them and my son who isn't typical boy he would rather have a bag of chips or Fries instead he listening every single time you think.
It's just an apple cut up.
I know I don't know what is they pay better coming out that being met with us is to -- that French Fries.
And there are some of that well maybe -- that those carrots come on down where your dear readers used do.
There's just sound to it.
Well you know that -- in and what went and people got to realize is we're in over fifty or sixty years in two.
Becoming a marketing culture and so if you don't market.
To some you know some extent you know -- -- as flat and on involving yeah and and that's the bottom line and kids have grown up in that.
Good better and different that's how they react to things and the problem with all this.
Kind of top down in -- got to eat your vegetables is -- who had a great teenager who was interviewed by.
By -- one of the newspapers and they said look when you tell us the -- -- You know it makes us nervous you know it actually moves us the other way right so by by letting it be you know them come to it.
In the sense in terms of the fun the excitement and great creative you got a much better chance of of getting them to evolve their behaviors.
Now what you know we had doctor Nicholas -- on hearing -- he has this whole if you eat better your skin looks -- and that whole thing with that kind of I was marketing.
It just makes you healthier overall and we want to hear that your healthier and my driving here that it makes me -- and makes my skin pretty this is the same thing great I mean.
You don't care what that what what the message is as long as the end result is you got kids being cared so you might look tell them -- can make them jump higher and they'll buy it.
Well you know the that there's this this is professor -- -- that Columbia.
They did this test with kids -- any game -- cares and he said these are super X ray cared to -- these are going to be able to see through walls.
And kids consumption went up like 60% -- in the test as a result.
So young kids don't believe anything he you know let it end of the day.
Getting them to do the right thing through this kind of this kind of strategy.
Seems to me to be the only answer because we we spent ten years -- it the other way.
With no progress so for us.
It's fun we're getting a tremendous response and you know early returns in the -- markets -- we got TV running but early indications are working very well.
And there's also a bit -- the convenience factor I mean I am a single working mom with three kids every night and stand in there Macon lunch.
And you look -- the step its pre packaged in it's high time healthy stuff is pre packaged into little pieces you know and to have little baggage.
-- or tips or whatever it's supposed to be and throat and a kid's lunch box I got to believe that there would be huge home run for you in the book if it was in the grocery store.
Play -- photography store these in -- flea markets that Rangel be you know every everywhere and you know within the next ten to three or four months.
And we you know we've seen that moms can put it -- -- lunch box but you know supposed to just taken maybe some baby carrots and putting him -- In a baggy and put -- in there.
Because it's got -- because that right got that imagery you know and and kids use food at schools currency right so they're trading things and in this case again we we've seen this in that lead markets you know kids are excited about having this it's fun and there's three different designs one that.
Relates to each of the TV spots and AM if you haven't seen these TV spots -- -- you know they're very crazy kind of spots.
And and the kids you know they're talking about it it's you know it's in -- buzz.
It's marketing so all of that works together it's marketing genius at play because I.
Perfect example my son it have a select areas it's my -- and he won't take him in a zip lock.
He will only get them in individual back I guess he looks like.
Is mommy -- blanks because what she does that mean I love -- -- -- Baghdad but.
There's little corny zip -- is it's not cool with the prepackaged garrido bag.
That we'll take.
So there you go -- well that.
The worst thing you can do good kids -- uncool but I kinda help kids everywhere be cool.
Cool I'm happy you're -- I think integrated they'd be and I hope we do like -- -- -- next thank you.
-- work on that Gloria Jeff thanks so much your being with us.
Anixter I think -- -- -- house farms.
In that should dispensers I think that's a great idea.
You know like a little guilt -- into picking them what they should do was put them right next to the -- -- and it's almost like it Angel -- devil on your shoulders which once they do.
That they they -- more.
Clinton to break into -- basically not moved since we started the show just now -- fifty.
Kabila outwards and seeing the -- where this morning was -- -- -- -- the magnet -- -- I'm Tracy -- it's Friday happy.
Friday stopped raining here in New York City that's something actually it's a lot because it's been raining a lot and we're just done.
The Dow -- up fifty points as I mentioned earlier I'm surprised or not not really surprised because the jobs report today even though it was -- was no surprise.
And just to recap because we're at the bottom of the hour.
Came in unemployment at nine point 6% we were down 95000 jobs private sector jobs -- 64000.
But that is a from last month said.
That's an array on about there government jobs down 159007.
7000 of that number were from the census.
The remaining 76000 -- local employees -- -- governments are cutting back.
Fifteen point eight people are unemployed right now a lot of points coming out quickly about the nine point 6% unemployment that was unchanged from last time wise is that well here's why.
-- thought it was gonna at least go up to nine point seven because.
The more people looking for a job the better.
If it did change it means that people are just sit in at home collected that unemployment check that's been extended in some states and 99 weeks.
So I'm not gonna look for jobs that might have final and a -- up -- and that unemployment check because well it's probably.
Bigger and then if I go work at McDonald's.
That's -- -- it would almost been better to say unemployment at nine point 79 point eight because that would mean that people out there look and they just can't find it.
-- it'd be a little bit more optimism.
But no not so much.
That's my two cents we we can't talk about now the way we're shopping because if we're not employed.
Therefore we're not making a load of money in the things that we used to buy we're not buying we might never bite them again.
-- Boston we have Andrew Bennett with this global CEO of Arnold worldwide and author of consumed rethinking business in the -- of mindful spending.
Interview with us.
Thanks for having me.
Into the means to me it's it's obvious you know.
Mountaineers will stop dork but it's obvious in the stock prices of companies like target and dollar store.
Even costs go to some extent rate these companies have done terrific through this whole thing where the middle market not so much.
Yeah and I think.
I think they've done well and you know value plays even if you look at fast food and q.s are retailers and and there are exceptions here and McDonald's is doing much better than Burger King but.
Value plays obviously do well in -- down economy.
I think you know what we noticed that's different.
In this economic cycle right now vs previous ones in history is that.
More and more consumers.
Are value conscious you know we write about the shift in and -- end of hyper consumerism and really the Donovan you aware of consumerism.
That we're calling mindful spending where consumers just think about purchases much more than they did before.
And that doesn't matter whether your household income is 20000 dollars and as you referenced.
You know just a moment ago because you're sitting on the couch and you're collecting.
Unemployment or -- in that case or whether your household income it is a hundred or 150000 dollars consumers are thinking more about the purchases are making today.
Right and because of that and because I want every dollar -- stretch.
Lots of retailers have changed the way they proved me right -- the service has to be rock star I'm pretty much not gonna buy anything at retail price anymore.
So how did this retailers.
Adjust to this.
I think there's a couple ways and I think it did it mean retails obviously it's a good place to look and I think.
-- -- the indications that I see that I like and retail I think CVS has done a brilliant job.
Innovative coupon senator inside CBS for you can go and instantly redeem coupons for.
Stuff that you're gonna buy and I think you know like what what I like about it from a consumer perspective is they're not just giving you.
You know freed you know money off of the the things you'll never -- it's awful things that you have a history of -- things that they that you want to -- So I think you'll you'll see more innovations like that -- Really put the consumer first and don't put the business first because smarter and smarter brands and smarter and smarter retailers are realizing that.
That will pay off if you look at that in.
And the customer service policy that they have today yet look at what it's done for their business so I think.
You know brands that put the consumer first and have what the consumers want at the core.
Of their DNA whether it's their service proposition -- -- proposition are the ones that will ultimately succeed.
So okay so the -- we just have to change the consumer has changed along the way as well we ever gonna go back.
I mean there was -- time and I would like you know it was the cool thing to do spend 300 dollars -- a bottle of wine.
Now the new thing is hey this is the greatest line are -- denied tonight not you know 999.
Yeah exactly I mean you know what we say the client is you know play is -- you know we think the pendulum.
Has swung that back -- Did the values.
And the consumer behaviors of not you know our parents generation but our grandparents' generation.
I think -- -- This whole notion of just being more mindful of our purchases we did as a study with consumers.
In in store -- not -- across major retail channels food drug mass and consumers are spending.
On average in this is that the most recent wave the a month ago and -- -- this year.
Vs two years ago this spending three times more denial than they did before.
Why are they doing that because they're thinking about purchases that they never thought about before and if you look at one of the most tangible manifestations of that it's private label.
Private label in the US across most categories historically has hovered around 1011% to private little being store brand.
You know peeing in your city Duane Reade store brand for instance.
Or or take you know -- writer -- -- at the grocery retailers.
Now private label in most categories.
Is eighteen today 22%.
We don't see that ever going back to 1012%.
It'll fall from a high of maybe point 2% but if you look at where there's been.
-- this mindset already exists and exists in India and eastern markets in Asia to break it exists.
And then not and then we're developing countries that it exists in Europe where private labels 40%.
In most categories so I think.
I think the pendulum has swung back and I don't think we're gonna go back to.
An -- where.
There is this kind you know glory in excess yeah you know we are -- we are still in an instant gratification society Americans still like there.
You know they're they're good -- but I -- -- Think twice about -- because of the web these days I can be instant gratification but I can also.
Quickly find an online coupon analysis we -- just really an attachment talking about this the whole time on how their ways have changed and probably not going back to the way they -- but.
So now I will not order anything online without searching for an online coupon -- it's free shipping.
You must feel like he got duped if you pay full price these days and I can't -- and that ever changing.
-- Think so I mean you know a lot of work that we do with behavioral economist -- -- -- -- psychologist.
Proves out it's much more difficult to change in in a behavior than to change in attitude.
In a marketing can change attitudes I can have you think differently about a brand one day unit today vs tomorrow.
But to actually change behavior it's much more difficult and into your -- point I think you -- you look at at the rise that of online traffic on all of the in the last twelve months and its massive double digit growth.
You look at the success of -- an idea and a brand and the company like Groupon and I think you know their successes is boundless right now so I think the behavior that we've established.
In this country right now isn't going to change because.
There is now badge value to shopping smarter just as you said it's you know to say hey isn't this wind -- and it cost me.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- But there is glory and you know seven dollar bottle wine and not a hundred dollar bottle after that.
And you know I enjoy I know I got -- let -- go look quickly what does this mean and for the high end guys out there because they also held on I mean apparently there's money and people are still -- -- it.
-- days -- it's not all those companies still did well to this whole thing does that just mean that they're gonna have their -- Secret little group that's going to continue to purchase from them.
I think so I think they're also being smarter about managing their portfolios I think they're being smarter about how that line extending I think the line extending slower.
I think they're being smarter about their geographic distribution and how far they go.
How quickly he did generally what you always see is you know the high end of the way high end -- ultra luxury can be insulated to a certain extent.
But you know there -- there were reports last year I remember being about eighteen months ago when all of this was but really at the kind of peak.
Consumers in New York leaving -- Lou we -- hours.
With big duffel bags so that there -- we -- bags were going to be seen.
Now they still made that purchase but they didn't want people to see that they made that purchase so you know is the -- Baghdad no.
Come but do we need three -- -- -- wanna talk about the fact that we have one in every color now I don't think we -- either.
Exactly -- a little bit more modest about it -- -- -- global CEO of Arnold worldwide and author of consumed rethinking business in the -- mindful spending.
Thanks so much in the US there think he would have a -- again.
You -- -- we gotta talk about I mean we got to take a break when we get back we're gonna talk about Halloween that's funny chats are talking about Christmas Christmas.
Scares me or holidays in general scares me.
It's two -- my knee.
We'll be back.
Thought in my Halloween -- not gone away gotta get dressed up.
Dow is up 64 points.
-- welcome at BMI country convert -- Dow up seventy points you know like everyone expected this -- to be awful I you know live without -- now because.
You report was awful and it just means that the government has been infused more money into the system so that market think -- novelty get a little right at this.
Re gift that is just can't really put our children weren't that well why I think that -- had come.
But to do the same thing about -- -- it is troops give customers.
We -- April this year.
And I think this explain to our next -- is because we can't decide what to be Steven Syverson is here spirit CEO.
First of law.
Halloween is a really fun holiday best.
That mean it's here's what people but it's fun.
But it is one time a year right how do it how does this storm -- -- is making it the other eleven months of the year.
Well first of all we are between 47365.
Halloween so it is not.
Just because we're here physically only a couple months where we're what they're calling top of stories you hear about as -- -- right so physically we're here.
September October but the rest of the year is really planning and making this thing happened so it's not.
It is because they often for a cat which is fun right -- -- factor as expected you question.
The great part though is you do have these pop up stores right and everybody season everywhere I went to two more just -- -- -- -- it must be.
I mean there's a bounty of police is for you to put your stores these this year isn't there.
Well certainly the real estate market has given us some opportunities but we've been around since 1983 so -- -- grand -- -- the pop up stores have been doing this a long time.
We have over 870 location so we're like a hermit crab we really existed all kinds of real thing we like the big boxes.
But we're in furniture stores where in in movie theater -- all kinds of different faces.
I mean was there that much.
Short term retail available oh yeah I mean there's always make -- real -- I mean even even in healthy is a prime spot.
Well you know selling its retail itself is always evolving something's changing good timing and technology changes retail so -- creates evolution.
Developers built -- real state so we don't really think it is just.
Some opportunistic yes we are you experiencing that today.
But our concept has been around for a long time and you hire people temporarily.
As a matter of fact a couple weeks ago we were the largest new employer in the US -- heard -- jobs report you know you're actually going higher 121000 seasonal workers this year.
And you're talking to people looking for jobs.
We've processed over 200000 applications in the last couple weeks you hired to a dozen people but what happens to those people -- -- -- Well we are intermittent interim job out and they know that and you -- some of the people who come to us it's sort of the old days people went worked in department stores for Christmas at EA now you come to a Halloween -- you work for a couple months to make -- Christmas money you don't even have to work during and that's.
Great point actually -- -- that flexibility to schedule exactly so we do get a lot of what's workers is a large portion of the workforce that no less now look forward to us and by the powerful -- -- works heck yeah.
We're OK so let's talk about bell Halloween in general I mean you know every year -- -- -- -- come -- it's -- -- been -- combined for Halloween and it doesn't have been that -- -- Halloween.
Sizzling ranks right under for Christmas right right right and as you said before -- even heard downstairs home is everybody's becoming your least favorite holiday we all want to anticipate you go -- it was -- kids' trick or treating.
Now it's about a party in this -- sort of the ultimate party.
We're calling kind of calling hollow weekend because -- wins on -- Sunday right summing up the party on Friday to party on Saturday and party on Sunday it's.
Your point Halloween is almost gone like borderline porn because it's some ending.
You know we all my career my kids and I guess that this superhero added -- I -- -- -- got him that would mean.
For kindergartners well.
That wasn't -- one -- was everybody's playing.
And that Halloween is really a -- fun holiday and we'll think about it.
It is really truly the one day you can escape and be whatever you want to be without consequences so that.
They're all our.
You know -- -- but it is it's the one day and everybody has fun with it but you do need a lot of -- -- actually you -- to adults as well we cater to listen to knots in your -- kids between these teams -- are going into the sell -- selling.
-- Better these days then -- well.
I wouldn't -- better but I would say there's more and more adults participating in just as you said you're going out with your girls now.
It's a really a family event it's a whole party and that's what's changed in terms of the way people use the holiday and think about it so they're group costume was there's.
Adults who are -- -- sort of thing -- -- their youth it's it's it's the best.
And the kids and it you know my age -- they're like almost my son is nine it's gonna go to cool right about prior to this.
All this we were talking about what we're going to be all right Susan starts school the list combatant and my -- my son is knowing he's pleased myself and so he's going to be thinking I always so he's on line now making his list.
And kind of eliminating going down the list he's down to I think.
And maybe the Joker so what -- the big -- -- this year.
Well the biggest kids customs I think they're going to be influenced we story for example -- -- through such a huge hit and certainly anything that happens in pop culture and media has huge influence on.
On Halloween and and Toy Story 3 was was was a mega hit -- that way you know what's interesting about that.
It's kids but it's also adults.
You know sort of brilliant Toy Story this is between the anniversary of to a story in he's getting rid of his voice to all those twenty something's who grew up with the first -- story.
Now also going to be out there as well as -- but it's my head and even think of it.
-- are coming out again is it for you twice.
Well it's certainly hanging back yet no question about it and Obama chatted for the first time around everybody wanted to be -- and now here we are again bright and.
Our kids -- be back absolutely and -- you know -- the the adults are highly -- was this so much the -- and retro elements that do includes a new I have customs for adults now.
It's Sesame Street.
It's the twentieth anniversary of teenage mutant ninja turtles -- -- -- -- -- it's their 25 anniversary so you know it -- coming around.
And yet in front of me is Lady Gaga lied.
Why I think he -- you have that's like what I did upwards and well.
You know she's a phenomenon she's has huge influence on fashion huge influence on and on culture and you know what she is.
-- if she creates a custom.
Every single -- outfit that she wears creates a new new fashion look and so this is there's so many different ways to interpret or you'll see.
You'll see lots of Lady Gaga is running around holy week and I only sure I Trace this back quite a best seller.
But you know avatars have a huge influence on that but you also you know it's not just about these these people's.
That's Gypsies and wigs in -- which is -- vampires and luck you'll love this he got everybody I feel like this before huh.
Know when you're -- -- situation and got the ads comes complete with the -- really got Paulie.
Let's have fun the way the producers but -- that -- them to shreds.
There's gonna be a billion Jersey Shore crowds at parties around the country.
Snooki will be in a lot of places we didn't account for this that you -- -- -- bump we'll of course the proof.
I can't Wear it but.
-- hit -- quick break gate quickly sales up and down year over year still right now -- Tracking where we expect them to be.
But because of how the the weekend with how we react we and then RF has said that they expect to be -- -- -- and world report it because you're not alone.
You know dealing prisons and what the -- it's certainly is well known -- -- is a last minute rush this definitely is right what a great -- he got them into one other thing -- -- -- here.
We we think a holiday that this -- do something great and we we sponsor the spirit of children that's October 19 we are in a hundred hospitals.
All over the country Haiti October 19 will be running Halloween cut Halloween parties and all these -- -- -- -- when you put up sick and how -- -- smiled the year -- year.
We're collecting for the all the proceeds -- dollar for each of these bracelets.
All the proceeds go to hospitals older country hundred of worries over two million -- -- again.
At the store or online.
-- for instance here we're sponsoring my -- -- he's a Children's Hospital no work and Saint Mary's in Queens its -- else.
Love that thank you thank you forget that and go -- bracelet and -- not do.
Please don't quietly begun Holler we'll come on.
Oh yeah me and -- old school where.
So we got them haven't -- that sounds good but they've seen it's it's it's gonna agree to two with a crystal ball Gypsies tramps and these can I can think transom -- Carolina.
-- so it's time thank you so much review of that would be out spirit -- format popping up everywhere they're actually they're all up already and go get a job if you need when somebody hires.
That's -- got it down that 67 points it's Friday.
We don't have a.
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