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-- money by publishing political and social commentary is never been more difficult than it is now but making money by publishing the material on the Internet has become kind of the Eldorado with the publishing world.
-- not a river entrepreneurial dream that may turn out to be an -- Still there are now three major contenders going for the gold each with a very different presentation of news and analysis here's a tale of the tape on how they stack up the latest contender has the delicious I don't.
The Daily Beast and it launched about a month ago the Huffington Post launched in 2005.
And the one that really started it all the Drudge Report has been around since 1990 -- Daily Beast is too new to get a sense of the audience launching just last month but it has received a lot of buzz so far.
The Huffington Post pulls in about one point three million hits a month.
And Drudge about 2.3 million visitors a month.
And for a little background on the founders of these sites the Daily Beast is published by Tina Brown.
-- success came from editing magazines Vanity Fair The New Yorker and talk.
Arianna Huffington of the site that bears her name is an author and syndicated columnist ran unsuccessfully for governor in 2003 and Matt Drudge.
Well before launching his site he was in sales that -- How -- the Daily Beast break out of the back here with me author editor and co-founder of this new news site the Daily Beast Tina.
Great to see thanking him again we appreciate it has a very different look I must admit for the past week I've been looking at it just about every day and I macabre.
-- so -- it is a wonderful site I now a lot of people right Ford are great writers people like Christopher Buckley about whom there's a story and of itself.
And some other people but the economic model is very different from the Huffington Post or Drudge Report which is essentially linked -- how did you come up with a -- that model.
That was an all the model for the site you mean that the that the of the -- -- the -- it looks.
Well you know I wanted to do something that had a really.
And -- -- sort of glamorous look at the same time is having a strong set of political and and and business material in it.
And give people have already done that before in in the -- to do pretty utilitarian but I'm coming from glossy magazines why -- I think that frankly appetizing than to be much more attractive at this point with so much -- happen to a site -- -- has a very strong visual identity in -- clean.
-- -- -- an easy an easy very easy to to negotiate around -- -- the links.
You have a lot of suggested -- say you're you're you're probing one of the links it will succeed suggest some other ones but it doesn't force she -- -- places you don't want to.
Yes -- -- -- and being someone who in a way haven't ever done this before but come from print it was.
Good to what -- -- this very said hi -- who.
The tension between -- is great because they are all about interactive a man found out that looks that I must ask how how Reid is an eye on them.
And people who love stories react to this this two things together I think -- what's made the site very clean something you.
Haven't had to deal with that much -- -- do you have video -- didn't have it lets it do with action has 600000 -- -- tonight an office that -- life which is amazing.
With very good video on the site and do all the comedy.
We do it's a really great -- -- of you know that the news content than sinful.
We're -- competing in that area wanted to get stronger in that area team.
How about the way you have a stable of writers themselves you are they ones that right exclusive exclusively for you or -- -- freelance other -- -- bigger competitors thanks.
-- into the idea for the -- is that we have ten story today -- -- aggregate from all over the -- the best -- is we found from you know.
Whenever newspaper's -- magazines.
Or -- -- -- nearly pickups very this problem times and Ted Koppel just -- ten things we sit.
Here it is great things that we seasoning -- as soon as he isn't for me most provocative most anticipated -- -- peace means it's like these stories -- us told.
Get out there and not throwing -- -- target about what -- and prostate it's total stake.
And only have like ten or twelve -- story between sign.
I look it's actually coming from all the -- out relationships that I have because what I've actually felt.
Strongly is you know having gone for magazines at this point -- -- talk -- I have so many right as I have sought to all of some of -- aviation security with the creative community that we can no way to go to get what we want.
So if we haven't a fabulous piece Francis just today about bill crystalline and the pain that Sarah Palin whether -- -- in he had.
An influential in -- Pickens says will be attractive way to go to get that story what about it.
That's your one of the critic criticisms of of you when you read The New Yorker what -- you spent so much money on these long investigative pieces that were fascinating pieces but.
That really -- economical in the law that's part of that you have room for more investigative piece off.
-- -- an annual clip that was always the marvelous having you -- build itself from his long pieces and I took over actually made the pieces -- shall -- haven't -- -- It won't investigate Jonathan is right now I'm not a great thing to be doing on the -- from the IIIIII.
Love that kind of jealous and I'm not -- -- -- what would actually do something like all the big fat story.
And the big fat story every day so we take one story and we breaking out -- -- -- different components I think that actually one very good way to do narrative -- some time thinking about.
Is actually two break the story happened to -- -- to sort of making sure to section.
No not -- I think that the breaking up into different component so that you have a little little short takes out of the stolen either political component of the economic exactly it is his the -- -- -- guy here is this they hear is the into the piece about the wife here's the story about you know what happened the night.
So please everybody has a personal interest in a story and it may not be the same for everybody you can go to will exact plot and then you can also click on it gets along question so what we've actually don't want a couple of times and I think it's an -- -- way to look at long stories this.
We have to figure out a way to make that issue because.
You know some stories need -- I mean you know when you see him.
You know when you have something like this economic meltdown and are there things to -- island -- you know.
However what what I also find you can do it is he really -- -- Against the grain.
Reactions and takes about the news -- about business -- she's also something.
That the -- can do really really well.
Out of business model you know that Barry -- interest to do your work and what he's he's -- -- and he's had a partner he is I had an interview with him earlier that -- and he said dad that he thinks that the economic potential of the Internet is still just totally untapped.
And -- that actually wants people once advertisers realize how important it could be.
To their sales they will come a running out I'm I'm lucky what is not what is your business model and and while this is -- the same is very well.
Larry is is you know backing this tension so it was actually -- idea.
The hope that -- and he said to me it actually began two days ago when he said to me you know people are overwhelmed with material what they want is a sense that -- typical take them through the web until mockery he said I know -- just too much -- -- I wanna be told by someone I trust.
That's why he asked me to do it.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- He's.
With -- stop look for appetizing now we already beloved choose about it.
But he feels strongly and I think he's right that it if you build the audience the appetizers will calm and that.
Even if you have to have.
A few transitional years before it fully monetize.
The fact is it is going in that direction is coming and -- -- happened -- division.
Will find a way to make it look I'm -- -- of course that didn't.
Got to ask you quickly about their tell nick got a -- -- about Arianna who you and I both know personally yes kind of ironic that you her competitors.
What is -- thing about the -- if it's not really competitive situation because you know she drives traffic to me and I drive traffic has actually will.
It's no longer -- -- kind of binary model where you sort of competing -- in print.
In fact it is a really -- well -- -- by the global economy we'll kind of needed Cadillac and it's not it's actually much more collegial -- -- supplies are always enough to all right I think they -- Jesus suddenly that.
Tina Brown great to see the best of luck -- -- been ransacked the Daily Beast how did you forget a name like that it's an unforgettable and coming up.
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