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That downturn in the economy foreign born born there turning into American pop culture touchstone in an effort to drum up business -- specially with younger consumers.
The department of tourism has been -- -- an -- -- unit to help market Asian nation.
Using the cable channels and -- at and TV commercials and comic Lewis Black a staple on Viacom owns Comedy Central.
Has been signed by a wouldn't -- them officials.
To tell the Caribbean island take a look.
Really consider windsurfing is -- but all the bells and how -- look at -- I -- at -- -- -- -- of perpetual -- -- up up -- -- -- -- there is nothing funny about two.
-- man dressed in rubber Charlie.
-- -- Well Clinton more on this trend we're joined by bill ready to MTV international CEL.
And for -- Israel be Aruba tourism authority marketing director good morning gentlemen.
-- let me start with you.
It seems like -- the most unlikely.
Of pairs how is it.
That NT me is partnering with the Philippine government.
Perfect marriage actually you know our demo eighteen -- 34 all around the world.
By most recent research some of that most heaviest travelers they also devote a larger percentage of their income the traveling.
And you know MTV's everywhere -- 960 countries so you know -- -- terrorists forward.
If you -- reach any geographical area in the world and if you want to reach young people who we already know travel light fun.
You gotta come -- today.
He's a bill are you making it more affordable travel good most people I've talked -- including myself we're not -- not a plane as.
As quickly as we'd like to put things haven't -- his affordable or we're not making as much money.
So our art -- feeling better are you providing great offer.
Well you know that's obviously -- -- I think one of the challenges we deal with but you know.
When times are tough you know -- need escapism and you know you can travel still very economically there's all sorts of deals out there.
And you know -- we have campaigns now 00 -- Philippines Thailand India Malta Greece Estonia you know so pick a country it's -- you.
You know pick a place that's economical.
And the other thing we do -- we were that we relate to local culture so we use our Vijay he's.
And Vijay are very familiar respective countries that we talk about you know how you can save money I can you know go to a nightclub and have fun on the beach -- just.
-- -- cost a lot of money and again generate a lot of excitement by using you know they MTV fun to get people traveling.
All that's look at that in me and I introduction Q Vijay and I said Vijay active.
That's and that's you how -- non hit -- -- and bill.
That's embarrassed that okay if I hit found an -- -- -- when we -- the cleft -- with black.
What is it that you think Lewis Black is gonna do or Aruba and -- in the -- select him I love him frankly but tell me why.
Those Mecca of course is a person -- -- from being one of the most grumpy Americans that you have.
And I think with our ads were tried to still people if we can make them to -- -- person in the North American market.
Come to Ruben enjoying himself.
Then I think we're convincing a lot of people in a little bit more all the records and -- Condit has -- previously.
And we're trying to convince -- children went up only showing it was electric were shown to beautiful white beaches but did a different conflicts.
Yeah and you're also doing 90000 friends you haven't met that is a campaign that -- launched.
Tell me about the campaign and how do you hope that you can get people over there.
Than the 9000 -- based on the fact that everybody's going to the island -- -- -- what makes rules send out.
It's the fact that the people are so friendly so when your comment -- and -- made a lot of friends and basically -- -- seeing and if you meet the people that are from your own market like of them Americans have enjoyed themselves.
For everybody else.
-- and Gail I want to thank you guys so much for coming loved the campaign strategy now we need to make it to one of those places and bill of the work on my AM -- -- -- I'm working on that hey I could be -- Vijay to Alexis.
-- -- -- -- All -- to help our -- down and think about what's coming.
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