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He has a rapper and that terror and an author and now we getting fashion designer -- is important -- more as a major lining up now is the one and only LL cool today.
Great to see -- -- congratulations.
On this so.
While you've done a lot and now you're Creighton is really hot new line tell me about it.
Well well Lexus the priority for me was the -- -- with the -- that connects with all of America.
She is definitely does that my -- -- -- -- to take me there when I was a kid so I had a real strong emotional connection to -- is.
And I knew there were a lot of people are you want it that fashion forward flavor that's -- that quality but wanted it to be a little bit more accessible.
At a price point that they -- with more reasonable so you are witnessing the democratization.
Of all -- fashion.
I love that in a modern and they didn't great point because what you know where in the most difficult of times.
I imagine making a deal with a -- like -- -- is -- Eddie -- is it kind of crucial in this environment to suggest.
Let's create products that are affordable how affordable in the line.
It is very affordable you you'll be able to -- you know.
A pair of jeans.
But you know -- You don't -- under fifty bucks.
Under sixty books.
They had their -- -- that under sixty -- a holdout it can be under 200 dollars and up before we take 40% all.
So I'm really making this thing work.
Are all on all cylinders are made sort of -- was right.
I think oh you know guys like Eddie leopard in you know really had a vision in it in the where we're still living and he understands that.
America wants to have fashion that.
-- that's always that's trendy but at the same time.
Is that both price points that are just told -- a realistic in this economic environment and -- is a great place for people to go away and check out the right.
Now how cool get your inspiration was a combination and your mom your wife and your daughter is -- why.
Well you know it was a few things in addition to my mom my wife my daughter's.
It was growing up in the music industry it was the rock crowd the rock genre the pure fashion -- genre in Hollywood.
And I kind of combined all the -- sensibilities.
To develop my own personal sense of stuff.
And up that vision.
Debt debt debt that I have in my mind of my personal style you know are communicated that to but team of designers who you know have been sitting.
In creating and developing this line for me.
You know day in and day out -- really working hard to arm took bring a brand to America that America can be proud the way it it feel great where -- In addition today.
I'm granting -- wish.
To two to two Americans.
They got to get an opportunity.
To opt gold -- -- he probably dollar shopping spree and that was my way of encouraging everyone during these economic times and helping them to keep -- -- -- And don't believe -- luck and some blessings you know -- it's a great deal.
You know you knew you weren't known for being a real -- a very passionate person he was a great sense of look of optimism that how things are gullible look were all talk about the kind of economy that we're living -- The changes that we've -- to the music industry many businesses tightening their belt.
Mean how you paying attention to the stock market in the economy how concerned -- you about it.
Of course I pay attention and I know that you know that I'm aware that the stock market has been a roller coaster ride.
I'm aware that the economy is not in in the best condition.
-- very -- sheet data convenient but you know what America has always bounce back from these rough economic times and we'll bounce back and get.
I would encourage all of America to keep their heads up stay focused and keep believing.
And things will be fine if she goes cnet.com to check out any more information I have some great things -- -- -- for military families as well.
-- -- -- -- -- -- I think that America should just stick together.
He unified and it lets not respond to this crisis from a place of fear let's keep -- -- and you know maintain our -- Any projects yeah.
-- projects in the movie -- coming up.
-- you know what not right now right now I'm just really really focusing on you know.
My -- -- -- is enough business and I have a digital network that I set up well formed as a are -- got to run they have they have given me.
Yeah do you go do you donate whatever that -- -- don't review that deterred or out of my -- -- Are -- thank you for having me elect Anke.
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