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So -- thought Xbox-360.
Videogame and entertainment system kicked off the holidays with a record.
Black Friday sales joining us now for first on Fox Business the -- can't do the corporate vice president strategy and business development for Microsoft's interactive.
Entertainment -- -- good to see -- to be here -- -- so I'll banner Black Friday tell me what happened and how surprised you are by their record numbers.
Well we went into this holiday with cautious optimism obviously there's a lot going on in the general economy but we believe that.
People in times economic and political.
Turmoil we really want to find ways that they can sell them hunker down and they're looking for long lasting entertainment value so.
For us that translated -- record Black Friday sales -- we're very pleased with how we did vs the constitution and we're very hopeful for the -- holiday season.
One of the keys is that you cut the price and you're -- a 199 dollars and you've done a lot of research on what people are willing to -- and why that 200 dollar level is a key barrier.
How has that changed the sales and and why did you decide to do it well -- History has shown that traditionally semi 5% of -- generations business happens at 200 dollars or lower so is great for us to be the first in this generation a 199 dollars.
And you know certainly in times like this being the most affordable console is a great thing to be able to offer to customers so hopefully I'll -- right through.
Holidays when you look at what your predictions were for this holiday -- and you compare -- to a year ago.
What have your predictions -- and where are you today knowing that you still have.
You know a good three weeks before the before Christmas.
We're very pleased with where we're at today again you know.
Having the price words that a library of a thousand game titles with the largest social entertainment network connected to -- television.
And we have -- over 30000 pieces of video content.
Available on Xbox -- as a result one Netflix partnership as well.
We feel like we're very very -- position.
The numbers from Black Friday and Thanksgiving weekend in general have been very strong our performance in Europe has really turn up as well with price reduction.
Yeah I mean you're being on -- being very humble.
But ball when I look at some of these statistics.
You outsold the PlayStation 3 by a three to one ratio.
And you're estimating a 25%.
Increase in sales from the year ago.
We haven't even begun to talk about the Xbox while the Xbox Live experience and yeah I was saying to you that my husband -- monitor every single night.
But that is I believe been a key differentiator for you guys and you did a recent upgrade tell me why that's so vital right.
Well we we bet on online right from the get go with the original Xbox and today we can.
We can look at having fourteen million members on Xbox Live today and that's just continuing to -- was installed base -- its -- Mexico's.
With the new Xbox experience that we launch on November 19.
We completely change the interface.
Xbox-360 and Xbox Live to -- -- much more -- with more social much more fun.
Because we believe that while we've been super successful with -- core gamers like your husband.
Our ambition is to of course -- -- for the broader market that's why things like new Xbox experience and so.
Gordon you know he just accept you when you came in here and that day at least in my family there is this affinity toward the Xbox he that we have the -- for the kids.
And you've always been compared to -- -- machine and and some of the wheat products that have been put out on the marketplace but -- different.
How do you differentiate yourself in this kind of climate when the new games are becoming more mainstream than you'd like -- -- you know add more Xbox users.
Sure I think the important thing trusses we we have something offer for everyone there's never been a better come on -- -- -- sixty we have the lowest priced console.
We're high definition gaming library 1000 titles and of course that with Xbox Live we have the largest -- entertainment network and we delivered great video confidence while.
How much Q games played into it because we have rock and still got Guitar Hero world tour I mean that the list of games this year are -- -- Well there's really something there really is something for everyone -- the with the library 1000 titles there's so much ENT rated content for everybody in the family.
-- and join us to enjoy as well as our traditional -- gaming titles that have always been successful 360 I Cheney thank you need something to look forward to you is there's something you're working on on the side lying if I -- You have to know about a little bit of.
I thought well -- always working on something like this I think the -- appoint to the partnership would Netflix and the new Xbox experience I think that's a great indication where we're going building on our -- -- Base and our assets with Xbox or sixty and Xbox Live and again as we want to broaden.
And -- make Xbox-360 about more than just gaming in really about socializing with your friends and delivering more entertainment.
Value to homes and the customers.
They'll start to -- its push into other drugs are after the cable operators have to get worried about -- that same camera it was a great pleasure meeting you thanks so much for being here and and congratulations on the great salesman and keep up by now my family's helping you could -- while we think that I.
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