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Which you know just about every day in the -- we were talking about CEOs are CFOs are -- happen today.
Another C title we're gonna talk to a champion in the NASCAR champion Jimmie Johnson millions of dollars in prize money endorsements runs pretty good racing team and he knows all of this could disappear.
In a bad economy.
I caught up with Jimmy yesterday -- always -- sports -- here in New York he was -- -- -- event davis' thoughts on NASCAR what's happening with the auto makers right now believe it or not.
As both the importance of turning things around the economy as we have said.
Well I mean with everything that's going on right now with the economy and you look every segment.
Help there it doesn't matter through clothing -- here and -- and home improvement sales whatever it may be right now it's tough time and was slowing down but I think I think that NASCAR is as funny strong.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- You mentioned -- which is your main sponsor Joyce Julius -- -- firm that put together these numbers says that lows last year.
Ended up getting nearly 200 million dollars and they call quote unquote exposure doubt what does that tell you about the popularity and -- -- -- that's that's something that we're well aware have been in utilized incidents very important was to show that the board members and into the marketing folks that they need to be part of it.
And frankly those numbers.
Have brought corporate America into NASCAR and its if you look on the racetrack any -- -- teams out there.
And their fortune 500 companies everywhere.
And your future everywhere so.
Our race cars are.
You know great things to watch moving billboards of sorts on top of the fact that our fan base supports this sport.
Like what no one else that the.
Problem is if the economy -- -- -- -- economy starts to slow down a little bit and guys like -- valuable -- skittish about the sponsorships.
Then you'd be in trouble and -- let's say for -- -- -- that it wants is another sport say while this -- side for twenty million dollars a year.
The matter for people show up to the game you can get paid twenty million dollars most contracts with teams are long.
Long term between driver and owner an owner and.
If if your team that is looking for -- right now it's going to be really tough but music and a problem were signed up through 2000 so close.
So so we're in great shape and -- is very proud of what we've done plus.
They know what it but you know the -- massive that we are for their company.
So I feel very good where we're -- but it still doesn't change the fact that.
You know stock is stock markets where it sat economies is is tough and -- is having trouble.
And with the stock value and also sales and store in in I think that this crossover on the sports as well.
They're dependent on selling tickets for people in the stands and it kind of makes the whole thing work.
So it's -- on -- I don't think and I.
There's where that you mentioned how.
Enthusiastic let's say the fans -- we -- in a restaurant here in New York City and people -- and -- -- come -- -- How the -- been around the country think slowing down and on -- it's it's funny to say you'd be a barometer of the economy and I'm sure you get a pretty good sense of how people are feeling out in the country that are coming to support you -- see any change.
You know very little at this point 2009 when it starts that'll be -- a real good indication where things are at.
Not I think I anticipated seeing less people in the stands for the final few races but I think -- attendance numbers were close to normal point.
And then also the TV ratings have -- so.
If they aren't at the track watching it there at least at home watched it through our television partners or listening to it on the -- you know -- so she -- me.
It can be and there's lot of questions right now Detroit's having its troubles.
Economy is is where it's -- in general so.
This first quarter of next year not only is going to be important for our economy but yeah I think our sport to that's going to be the the barometer of Aurora.
You brought us and is the last few -- of Detroit's having its troublesome in.
And senior guy knows a lot about cars have it every morning on our show we're talking about cars and publish a performance Ford GM Chrysler all the difficulties there have been.
-- the city American automobile industry what the what do you think what do you make of American car vs foreign cars for example in somebody knows a lot about -- at least the mechanics of -- going and making a good car.
Like my own American cars to hold hands in everything he I was generally -- that are driving home so.
You know times have changed there's no doubt and I also literally sort that's -- down and -- Mason in my hometown San Diego.
-- times are changing smaller vehicles more green vehicles.
Prices and gasoline -- whether -- and all those things are changing our landscaping vehicles.
So there's there's a lot of change coming.
And I'm excited for the future and I think the motor sports is a great tool for the auto industry even if we go into vehicles that are must -- motion -- We've developed so many see innovations that only came through racing and an even innovations that are now.
On the production cars as far as performance and transmissions things that we take for granted and every -- cars.
That I'm excited for the future where motorsports -- going and what new technologies from neighboring Iraq Jimmie Johnson best race car driver in the land from.
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