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Now video games have been the one area that has been -- Nintendo of America president chief operating officer.
Reginald fees and that is joining us right now are -- yet to say live from satellite.
-- what a morning it is I I imagine to be talking about.
The video game industry you're probably hearing about what's happening here the auto makers were already -- -- difficult environment in a recessionary climate.
What do you make of this news and I think this is -- impact retail -- You know the the news coming out this morning from the auto industry really is tough news and it it impacts just so many different consumers.
Retail sales have already been battered a little bit so far this holiday season.
Luckily Nintendo's in a very different place -- sales are actually doing quite well in the video game industry overall is doing well.
But certainly the -- news impacts everyone everyone in the country.
Yeah I mean I would imagine I am looking at your November numbers I think I saw these sold over two million we machines -- is I think.
The fourth quarter last year about two point eight.
You're firing on all cylinders but news like this from the fact that we're living in -- really difficult climate.
What are you doing to outpace expectations.
And number two doesn't does that worry you it each and every day is here about another -- -- job layoffs.
You know from a Nintendo perspective what were doing to as you say fire on all cylinders.
It's we're providing not only great economic value on our products -- affordable way they offer.
Tremendous value when you or pulling out your wallet or pocketbook.
But we also represent great entertainment value on our systems.
You could play for hours and really the entire family can participate and have a good time.
And so for us that's -- is striving Marseilles the consumer they're really making a tough choices to what is that one holiday gift to abide.
And luckily it's either the weird the DS that's that's making it to the top.
The listen you know -- you kind notorious.
Appearing as though and I don't know whether it's truth or it's just to bring up pent up demand.
As -- he never really have enough Wii machines so that every time.
Somebody goes to buy we always hear about these massive lines around the block.
If that part of the story here or is it that you just not making enough what's the real story.
Well the real stories this Alexis we are putting.
50% more hardware into the marketplace this holiday season.
Forces last holiday season.
We've ramped up our production four times over the past year.
So certainly our job is to make as many pieces of hardware is possible and get them into the right stores at the right time.
That's what we're trying to do our sales this month in November 2 million pieces of hardware.
Vs less than a million last year during the say at the same month.
Really highlight that we are doing everything humanly possible to get.
We system's Wii Fit DS all into the marketplace.
So the consumer can find -- so.
It's it's not a marketing ploy it's not some sort of attempt on our part.
This frenzy of demand it really is being in a fortunate position of offering a product that right now everybody.
One is pretty hot yet so last year fourth quarter as I was saying before.
You sold two point eight million -- I think it was about four point four million.
Hand held DS is what is your projection by the time you get through the end of his fourth quarter that you will have done in both of those.
And both of divisive.
Well let's take though we hardware first as I said we're putting 50% more product.
This year in two retail stores vs last year so.
We're certainly on -- on track to deliver about 50% growth year on year October November December.
Can we beat that we're certainly trying but that right now is is what we're tracking two on the DF similarly.
DS did a record number of units last year we're trying to do 10% more.
So right now that's that's our projection but certainly we're looking to do everything possible to beat those numbers.
All right well I Reggie fees -- it's great to see -- a company doing very well even in a difficult climate and I thank you very much for.
For speaking -- what's that a difficult warning for the markets -- Kenya.
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