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-- -- retail company that is up a 180%.
For the year.
-- believe it it is a chance and ink and that is revolutionized the way of I think.
That's the social formerly known as the home shopping network of their innovative methods are paid major dividends HS and -- well they reported second quarter earnings today that are up nearly 75%.
Year over year joining us now -- -- Fox Business as president and CEO they catch them.
Maybe -- look at at this company we picked it apart and it just looks wonderful.
Year over year but also.
Just overall what it comes to sales you've done something that retailers -- awful difficult time doing and that is to get people to buy it.
How have you done it.
Well I would put it down to four things.
Number one we create experiences.
It's not about transactions.
And we do it through the combination of content community and commerce.
Broadcast in 95 million homes where a top ten traffic site.
Where on mobile where where the customer is.
And that's really important the days of getting customers come -- you are over you have to be completely immersive.
And give them great product great stories.
Great storytellers and -- and that content and can do it.
Well also what we like to call at the forefront of transactional innovation.
So yeah the shop by remote.
Being the only retailer streaming video on three screens being the most video pervasive e-commerce site e-commerce.
And then finally we -- in real time.
So we can monitor consumer behavior.
And we have a culture.
That is adaptive and flexible.
And totally committed to serving the customer.
On their own term.
I love the fact that all three of those things really tie -- to salesmanship salesmanship salvage your body.
-- all the new technologies and everything you have to use those in pursuit.
Of that sales goal that is actually -- if you think about your quarterly return was that luxury spending.
Which is represented by -- cornerstone brand seems to be really having a comeback here right.
But you know yeah.
Back to what I said before about Experian says.
It's not just about the luxury of the past which was status.
Today -- means different things to different people but most importantly it has to be a product that they believe then that is sustainable.
And they feel that.
They're going to -- the long term so our front gate business which is incredibly strong.
They created this experience from -- campaign against quality costs less in the long term.
So they've created such trust with their customer.
That they have seen the customer response tremendously.
And today's environment it's about gaining share of its would be able to do that.
You have to engage the customer and get them to want to spend with you and -- and do you like to think of it.
As we inspire -- -- well from everything from these tropical hangars which is your best best seller to -- -- got to talk about the Mary.
60000 bottles in six hours.
I look at that I say there isn't a department store around that selling 60000 of anything in six hours.
To be able to have that reach and frequency is huge now you're linking up with Julie Roberts new movie Eat Pray Love.
Tell us about that you're going to be selling the products if this aspiration cold blood.
For people haven't read a book explain how you're gonna convince them to buy it what happens to be reflected in the movie.
So it's not about two things you mention Mary.
And both of those are examples of how we are creating completely.
New experience -- concepts.
With Mary we broke every paragon of the fragrance industry and completely launched a fragrance through our network -- experiences.
And brought Mary's story and the story of what she created to life.
And it was spectacular and not only did we have those numbers we brought in 20%.
In that same time period.
And we had 101000 women signed up for continuity and auto ship which is amazing considering they had it.
Smell the fragrance -- -- brought my experience collide at the Kraft has sat in with Eat Pray Love and we kicked off last night at midnight.
We've partnered with so -- to create a 72 hour journey.
The journey that.
Was Elizabeth Gilbert spin -- the book 24 hours.
Italian squad that's 24 hours of India and 24 hours a volley.
We've brought in 32 brands and designers over 400 unique products we launched the Sony experience and electronics.
Are set conveyed the feel of every one of those countries.
And it has literally taken over the network and you know what we're seeing is you know.
People want to watch all 72 hours because it's new we have interests initials from the movie woven through.
And again it goes back to.
You need to inspire the custom aren't -- want.
To own something that's going to be more than -- transact.
All comes down of the customer and congratulations on as.
HS and to which launched August 1 regulations on that what you're just doing great -- thank you so much for being here -- Grossman.
CEO of HAM.
Come back and see us again please that's a nifty trick convincing thing I have -- they've never -- -- Not that eventually will have some television so that won't be -- okay I'll wait for that.
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