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So we have worse than expected news on the jobs front more jobs than forecast were lost last month the unemployment rate.
-- remained unchanged at nine point 5% but.
That could very well just mean that and I'm told a number of Americans have just given up looking for work.
But there is one industry that's hiring Hollywood's reality TV.
-- -- my next guest displaced people in more than ten that.
Thousand jobs he says demand is actually growing joining us now live from Los Angeles -- a Fox Business explosives.
Alex -- when the -- show up dot cast dot com.
-- when we saw this story we said get this guy on.
It's just incredible what you're doing got cast dot com actually casts people in reality shows but tell your business works and.
What will we decided to do was open up Hollywood and all the content creators to the rest of the country so what was happening.
I spent you know six years of the talent agent Hollywood was a Hollywood needed new and different faces for all -- various projects.
Trouble is it was hard to find them secrets of their look through MySpace or YouTube for you know hours and hours trying to find -- you're lucky catch but what got cast doesn't bring everybody the same.
OK so -- so in essence -- shows come to you or you're aware of which shows are out there looking for people for them whether it's America's top model or.
You know I don't know MTV's newest reality show that they might be putting together and then you're able to let people -- into the shows to apply to be -- mug shots.
That's exactly yeah -- is actually both -- social network and the casting platform.
-- we work within the scripted space as well the reality is just huge right now and with all the mobile content programming and broad band in the 400 channels doing reality.
So a lot of job opportunities out there -- we let everybody cannot don't want.
And -- -- online anyway here's why what you're doing is so popular because people whether you like reality shows are not are watching them.
You look at 8 PM ratings.
And the reality shows have just done phenomenally well here look at Big Brother on CBS all of the shows that we you know.
Minute when it I've never even heard of that okay that's NBC -- I think you could -- All of these other -- at America's.
-- top model next top model there's American Idol all of the stuff but how do you revenues come in how do you make the money.
-- -- -- the colts -- right now let's obsessed with fame and television and reality TV so.
We cater to all these Americans they're looking to get involved in the various projects out there be it you know even the upcoming X-Factor that there's so many exciting projects that people are watching for.
And they're dying to get involved so.
We make our money from a few different ways we make money from those that subscribe to our service that's a monthly fee and they're looking to submit to the various jobs that we offer.
We also get licensing fees from TV networks.
We integrate brands so a lot of brands out there are having trouble reaching that the talent and reaching Americans as a whole in the right -- it's -- that the audience is getting fragmented.
So we just bring everybody together through social media.
Plus one say for example American Idol is casting for the next season they go from city to city I would imagine of course American Idol is extraordinarily successful but for newer shows.
That could be a very expensive venture to go on the road what it comes to casting calls.
What can your company do for the actual shows themselves.
We -- -- producers networks think casting directors a lot of money so you're you're dead on that the process of going from city to city for American Idol is extremely important to their creative.
But it is obviously expensive and most shows don't have that budget.
And so short of sending a boxer on the country are hoping that somebody ends up on -- Craigslist noticed it was really difficult to find talent.
What we do is we actually allow everybody all around the nation to find out about casting notices -- the same time.
And submit instantaneously.
To the folks in Hollywood can just look at these demo reels videos.
Bios set truck without spending any money who's your biggest success story to date for placement.
You know what the 1 that I actually am most excited about we -- the casting last year for Project Runway.
And we guarantee this is a really fun promotion we did with MySpace and lifetime entertainment.
We guaranteed a role for a new model on the show for someone around the country is for any female.
And we took the girl ugly from North Carolina who from the convenience of her couch in her living room submitted herself and she ended up on one of the ten biggest shows ever while it's it's pretty -- Well your success is pretty wild Alec came from Cleveland -- a native of the way it to Hollywood and you've already written a book here the author of moving to LA BA BC's.
Of making the business' success on reality TV good luck to thank you so much.
Thank you very much been my pleasure I know I'm -- I Cypriot listen the last reality show I watch a survivor the first season and that that speech this is speech where she talked about the rat vs the snake I mean.
I was jumping up and down on the count that was amazing.
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