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I'm I think he -- this kind of -- Hainan mini cheeseburgers and Fries and she needs we were talking about that getting out burgers and -- -- actually share with us.
I know I didn't I didn't -- -- anybody hey all of -- -- -- every single one of them myself as you saw at the end of their whole entire day's worth of pieces I said I can only find one clear cut winner in the burger battle and that's me.
And so because I got to be always great burgers.
All they love -- everybody knows what you did you -- on the great American murder hunt writes that we went to shake shack -- -- -- be considered the high end high end and small Danny -- nations yet minimized.
Seven right now is about to -- -- eighth and ninth in Washington DC.
-- he's mainly now as well of course he does the burgers at that at Citi Field yet.
Then five guys which is behind me my kids and I have had five guys we're friends.
-- they have five guys is there's five guys last year was the fastest growing.
Chain restaurant in America they they -- actually six restaurants.
On the day before I didn't report -- on Tuesday they would open the city's restaurants that day really had -- -- -- -- recent -- and then -- -- opening -- the new BK whopper.
Basically establishment where they only afford them right now in the -- by the informant in the country right now but that's going to be expanding thing we -- win.
You can pick and choose your top -- toppings.
It with the order and make it took orders the kind of way they call your number up so -- to flood -- -- -- -- -- -- -- -- find out.
So now you Abramoff but it do you have any kind of opinion is better worse.
Well unsafe sex better and it's -- -- it's it's it's again it's it's a higher and it's not mass appeal like Burger King -- and it's -- the other really didn't -- an amount.
And and some players so that's -- -- -- great as far as burgers and your ability shake shack in burger joint at the park -- yes I was into this -- New York.
Hands down sales of I got -- and that's Iguodala had enough for the US states who may not be -- them for very very.
I had I highly doubt that.
Positions this year and here I was -- Monday we'll get to have you back.
-- now only down about six points right now -- they insist you know Latin markets up finding its -- Buying this week there's just absolutely no reason to get in this market -- are getting mixed.
Really mixed signals from all over the place yet Wal-Mart yesterday target today -- city to other home Depot's saying that nobody is out there -- -- -- their homes -- what we got they Wear and really what we saw them deeper numbers that don't buy the things they need right they're not buying they're not doing home improvement -- -- air conditions because well it's hop.
Yeah well we saw a couple things and that's who Wal-Mart as well aren't we doing Wal-Mart -- sales for the quarter and in this.
130 million dollars.
You'll know what else really need to Wal-Mart is a huge company.
So as GM although not nearly as soon as they once were but they may be again some day Jeff Flock joins us right now from Elgin Illinois -- our favorite.
GM dealership out there definitely the IPO is the IPO is right around the corner we're waiting with bated breath.
Al Wall Street Journal our friends at the Wall Street Journal tell -- they have a source which indicates it we'll beat today op sometime today they said later today so we think it's.
But I do you know it's funny you said your your favorite to Buick dealer don't try to curry favor with woody after.
He has come -- there you know.
Those years just elementary -- you know Chris is on what a Woody's FaceBook page today.
What you call him earlier Cris Carter what did you say he was he was.
Expert and it -- an expert on the familiar -- he -- when I was.
Plead my case it was in the box -- -- -- the pilot going to so.
Who here yeah and now look -- and mile when you look what he's -- what you pay me -- -- any.
You bet hello when a good hitter and bat -- -- -- -- on the -- What that's gonna know is when the customers come -- -- going to sit there and -- General Motors because the whole world's gonna jump on it one of biggest IPOs probably.
Maybe in a decade has just around -- corner maybe moments away.
This man could sell ice cubes to eskimos -- who else and Detroit's.
You you name it what he's a good salesman.
But I tell yet.
This you're excited because you've got them better and -- some more exciting to sell than when we were here a year and a half ago right.
We've got -- -- got better product for that product was in the works all -- before the bankruptcy during the bankruptcy either bankruptcy it's just right now we're in a position where we've gotten.
That was really a luxury -- -- reasonable affordable price I got a guy probably wants to commit them by -- car he's driving a Ford you can come insert don't worry that moment would -- gum up the works here it's all need to do is have.
You lose a customer thanks to -- will take his -- -- but I'm on a new Buick that's not a problem.
Back that's pretty common -- -- in about 53% of our Buick and GMC sales right now are coming from other brands so.
That's speaks volume and here's what -- master wanna ask you about the IPO coming -- guys got.
Ford that's a Ford Five Hundred so we know that's an older car.
Because they don't make that anymore I don't think at 4500 but.
Some people were saying I'm up by -- it's because they're not government involved you know they didn't take that bailout.
You're now very close to being a public company get a -- a boost to sales.
You are absolutely I mean that -- -- meant my point it's going to be good for America but everything that's good for the Big Three is good for us so.
You know -- four -- them but I'm Buick GMC and that's what I'm all about.
But the IPO is all about General Motors so.
The Ford number amendment Chrysler numbers they -- come and in my play -- what was thought that that -- from the old GM president or CEO said there was and it's good for.
I'll answer -- for GM it's good but I -- -- good for America absolutely I'm.
That's on my FaceBook to write down what made this IPO is going to be good for America and -- -- going to be good for GM and its dealers.
Chris Carter and the GM CEO from the fifties both on -- -- FaceBook page.
Would you tell us time and over your -- -- with -- Chris.
I loved what he did that I hope that he sells a million GM cars and I get paid back tomorrow as a taxpayer that's all I hope salaam on his side I wanted to sell as few deaths -- I -- to sell buicks I want to sell these guys.
Well I don't even need a car he's damn -- sold me one's soul.
What can I tell you tell us about it at all on the same page -- tell what it is the next am -- doing -- -- when I move out of New York he's the first person I'm going to see.
Chris cutter says he will buy a car from you next time he was like -- don't think he has a car right now I'm -- lives in New York.
But I was you know cars and -- get a rip off -- he would have been you know before the car in New York anyway.
But he will buy from you he says and he can't come the woody woody welcome to you so.
The letter Sonoma -- -- -- -- -- -- -- -- -- Jeff Flock out Illinois about the CM IPO that's there seems to be pending you know what that I I watched in amazement because I think it at its senior DNA.
The ability to sell anything I do not have that idea I can't sell you don't want to it's fine I'm fine Ghali on the -- -- I suck at selling any.
It scares -- because I think what he would show up -- my -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- It's bad habits but there it's just it's in your DNA people who could sell ice to eskimos as Jeff -- said.
I am not one of them spent the fatalities here and -- -- -- talk about commercial real estate president John -- levying company.
What this is think these days.
Well its interest in I don't know whether we're in finance land -- fantasy land right and it seems to vary from morning to afternoon.
Money's coming back it's a lot different than was six months ago a year ago.
A lot more money and a lot cheaper.
If you looked at ten year money a year ago would have been seven and one -- seven and three quarters now it's five -- change and so we kind of -- -- dramatic improvement.
In the tone of the market.
It's the basic proverbial mile wide and -- deep if you have a trophy building in one of five or six cities.
They'll be a mob scene and if you don't you might be in for a long.
-- are doing how you.
How does you -- you look at Manhattan and Manhattan is one of those lives is just on fire still and always will be says.
It's an island and it doesn't get any bigger facility is gonna keep building up.
How does that relate to the the proposed mosque down near.
You know this side of the World Trade Center because.
That -- this -- still be pretty hot or the very least coming back now over the last few years.
Well I think it all in in probably five or six of the major point for our city Chicago Boston.
Washington DC especially downtown in class a buildings taken -- and is it very hard market and interestingly we thank.
Its debt driven.
The price of debt is really causing the explosion because all of a sudden you can borrow.
A significant part of the purchase price that four or 5% last year seven and a half -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- You know -- but we're not -- for the most part talking you personally were talking on the ground organization right and they may come from an insurance company might come from a pension fund.
Banks -- little skittish especially goes to long term.
Fixed -- Money but if you wanted to buy a pristine building -- like the -- we're in now when I guarantee their line of people out.
-- you have the money at a fixed rate for very long.
Point of time.
And at a rate did most of us thought.
We never see again.
What about the other cities -- strip malls office parks -- -- Saint Louis Kansas City.
-- Ottawa single out those cities in the same middle mid level cities now.
What's the situation well if you think it's a lot -- not nearly as good.
If you're in the grocery anchored shopping center business and you have one of the top.
Franchises -- change in your area that's good.
But if you haven't non anchored shopping center and you're not fully leased.
You have a real problem people don't want to take risk.
Everybody is consumed by fear and they don't know -- the fear means inflation or deflation but they're consumed by.
And so if you're if you're out on the -- from him and you are looking at a short term leases and somebody's barbershop in somebody's nail salon they're not going to be a long line of people standing in line trying to help you.
That's instinct with instinct Sunnis that interest rates that you mentioned -- wanna commit to long term loans because.
Ever an exemption rates are gonna go up -- you connected thirty years of four and a half are saying you believe you -- your money on the table.
Yeah well -- -- your -- -- really a figment of the single family business.
Ten years is really the commercial.
-- -- -- they did what -- but but but you're right I mean for a bank in a general sense five years is about as far as he wanted to -- can easily seven.
But three would be better.
But if you're an insurance capping -- pension fund or in CNB hands.
Ten years is really the mark that's where you want to be playing.
What's happened with Fannie and Freddie these days it seems like every day there in the news again.
The other and -- his bailing water.
-- truly kind of interest in on the a single family side they just seem to be in trouble.
On the multifamily side for the last two years really but for Freddie and -- influence in the multifamily market there wouldn't have been -- market.
They were probably 80%.
Of the business in multifamily and multifamily was the biggest property types or no -- in 09 they were yet.
What we're seeing now which is very interesting is we're -- institutions which are competing with -- and a year ago they were not only not competing with them but -- -- money was a lot more expensive so.
It wouldn't surprise me at all -- -- Freddie and Fannie not being the players this year.
In multifamily that they were certainly you know wait indefinitely you know -- one of those players -- that are competing with them.
Any any number of the life insurance companies.
We still we see a number of the big banks come back -- -- CMBS.
Not the way they were Chris because CMBS is not the way it was an example.
This year will be lucky if we get to ten billion dollars in CMBS.
The record was 240.
Billion so we've got a long way to go we can double for a while and still be at a very low level.
But you can just feel the inertia and in it it's starting to roll the way.
Let's do a little bit more.
-- securitized business and frankly.
In the commercial real estate business without securitization yeah we we can't recover.
We cannot recover by people keeping loans on books it's just not a big enough market -- -- what we have to have we don't we don't have a choice tell us.
Your thoughts on the hotel industry and we like it.
Now we like it because they it is truly counter intuitive.
Most of the problems we have in real estate -- -- are people don't know what value is and they don't know what value is because you're looking at a ten year lease.
This got three years to run.
It's -- twenty dollars to market to fifteen in hotels.
The -- change every night so you have an immediate mark to market.
And therefore you're not worried about where's the bottom you know -- the bottom half a good hotel can make it the last year or two.
That's something that you want to invest in either on the debt.
Or the -- and if you do like a big name at the Starwood.
You know when you -- yeah I I think it would be hard to do a -- name.
I unless you have again.
You you had an infill location in Manhattan -- where.
Where you have Morgans Hotel Group had that back at that I thought that the Carlyle and it's not a chain but.
But everybody knows today but yeah we're we're we're big on hotels we think people like them they get a little extra spread in the mark to market issue is gone.
Most here have their names on the sign out in front welcome on this show when nobody more so than John thank you sir good to -- him.
Thank you for Don Levy president of Giambi Lenny and company you're sitting in this caught up on what's going on commercial real -- well.
But -- -- -- statement re flooding in the commercial we come back here.
Welcome back by accident that come my case -- -- this matter don't forget you can have hit his time.
Not only and a Fox Business -- but on the Fox News web spam strategy room page.
A year and our new digs I -- this is we -- this your business lunch hour markets down thirteen points again it was a lot -- earlier in the day a lot of red on the screen unfortunately.
Climb back a little bit but.
Like I said earlier I don't think there's a whole lot of incentive to do so order investor get in this game because all of level of the insert -- you -- -- Do you think there's a lot of incentive to run for public office particularly for congress and that all these elections coming up.
Its -- with responsibility for me I can't handle it indeed and way too many skills my closet as soon as I said I'm running my opponent would just start.
Here's one here's another one is that by the end of the day I would say I retract my -- this isn't -- run.
In the awful.
I -- I had no interest in it whatsoever but I do think that people are interested for that.
My second -- people wanna be -- think now.
For the -- for the fame and for the power probably not for the pain that goes along with a Richardson joins us right -- for DC kind of from DC kind of it is caught up when that realm of admits it certainly but -- -- a lot of these people mother had success or certainly could have success in the private world.
I can't imagine they're doing it for the -- -- maybe for some of the perks that come along with it.
And many of them do -- of going the private sector after -- a lot of law firms in this town like paint congressman in the lobby and and just to be counselors there and -- you talk about what it's like to be a congressman especially if you're in how she got to raise money constantly conjure up for election.
Every couple of years -- congressman you're looking.
-- about a 175000.
Dollars in pay about a million and a half dollars.
For your office allotment that about a million dollars of that goes to pay for your staff -- get traveled to and from your district senators get even more travel.
You get free parking VIP parking at Reagan national airport that's one heck of a -- -- in the capital is like a doctor's offices out of school nurse for congress now I need to beat you to mail stuff out effect.
This the rules narrowed over the years but this is from the eighth.
Congressional district of Virginia this is congressman.
Jim Moran and all he needs to send this out.
Is his signature.
It's called franking privileges as ranking male prisoners free email privileges I can't be campaign -- look at -- if you wanna get reelected.
He voted for health care and this is what Health Care Reform can do for you Virginia's eighth district so.
He's the signature free.
Free postage but in the end -- travel.
There's a lot of campaigning a lot of begging for money people to support your campaign so.
You know -- -- did it depends if that's your your kind of lifestyle people like that power and certainly.
If you've got some of -- in congress.
Here's my theory on it you start off wanting to get into it.
For that -- -- of people.
You you haven't you you have really lofty ambitions at first I wanna help I wanna make it staying staying at a minivan.
And then once you get that first free rat on that whatever jetliner in -- give it to me -- anymore and then you're in a pro life.
It's it's -- drug.
It's funny because the exact opposite happened in 1990 three's distinguish gentleman.
Where Eddie Murphy came to congress.
-- -- and any kind of conscious it.
-- -- Added and since -- going a -- you are why we love you you're an evil diabolical genius it's a shook them in the right town then thankfully there the and it says thanks guys hey CA.
That was -- I could have never holiday call on everybody call me honest with you.
But I think in -- all of us and we even knew it and you guys who -- -- From Harry tell Clinton guy also -- my -- it's American Apparel and it's not very good shape in the American Apparel is basically hanging on for dear life right now.
On down another 25%.
And I simply 75 cents right now trading yes -- -- company reported much.
Greater loss than expected they -- that they may not even be a going concern moving forward and for you the towns out there a going concern essentially means that.
You're a company so law they may not be able to -- one and they're never going.
Always concerned means that there's a concern you could keep going so they're not going concern what the heck are they they're dead yet they're pretty much dead because you're not even a concern anymore they're just.
And mark that I just yet to file Vegas in -- 10-Q you have to say if -- is immaterial.
Chance that you yeah will be dead yeah.
So investors so that's what they did they said oh by the way.
We -- going to be a going concern about the next them at the file one any -- -- feared they would have to -- you may not either so.
Well what do you think about American -- I for one.
At the end this.
-- in the hopes that everybody who works for American Apparel gets a job somewhere else I hope they do go out of business because on my block where I live I have an American Apparel never been there once it's a waste of space.
I have a North Face which I've been in wants American Apparel never been in that I had a -- -- never being in and I have a bank.
I needed cleaners.
I need a grocery store I need something of used in the right there.
See you want them to go under strictly for personal personal yes strictly for personal reasons and like I said -- -- -- logic -- American Apparel goes under as long as every single person that works there gets a job at whatever.
The cleaner erratically -- All of all the people who are you know bill and onward to the -- -- quality.
But that's just that I am -- -- when I'm there I do so is gathered it was appointed.
Color T shirts although we don't love the CEO he was good fodder for awhile I mean he was sex scandals he was high he would give -- your name is on the cover of magazines.
And really racy ads for a while that sounds good stuff they do a volley did -- teachers -- -- I am and I like the stretched their hands sanitized and I met and humiliating has never unions and her confidence up and just laid down their posts there that -- -- he's seen those.
They -- act and -- -- American Apparel is almost no longer a going concern that's funny and they're actually here that that's almost like a double negative.
Yeah yeah tired end the threat of them and how would you say that -- of them.
Not being how I got a solo days it a going concern go to the easy way to remember it because I'm account Dirk is there's concern whether or not the company can keep going that's I remember so it is the company gets a going concern stamp.
That's the concern.
We're not -- they -- opening doors and that's what they got a going concern stand OK I think Pakistan so we're concerned about them going exactly.
I went out the company you keep going there's concern on what's happening on the rest -- obviously American Apparel is not really driving the market well.
Can't tell you what concerns me is that I don't understand what they're doing the deer out there today traders -- I don't get it.
Dear beats top line bottom line -- all over town.
It's a construction enforce equipment company of course now it may be all over the place and -- and it didn't go the US based on tractors and harvesters in the US.
Mainly to Stuart -- but there's some -- -- nevertheless they also said though that you -- up.
What -- sharply who -- -- -- -- -- you know overseas are seeing increased no it was the US and yet the stock.
I'm 20% into the theory -- settlement.
Com you know capital expenditures are first in line when it comes to the yes I agree this -- performers I'm not gonna buy equipment I'm not gonna -- -- and putting it all went off now I finally feel pretty good Mumbai that new tractor -- or at unit and waiting for the new.
-- -- They've gone -- we've gone through that cycle now where the American buyers have bought him now and now -- may be on the backside of that a little bit away my area.
And incidentally but what about the whole notion that there's like this hole I play going on agricultural -- I should say.
You got the -- BHP Billiton he'll -- nine you got you know overseas.
It's and stocks have been up -- I think that's.
Mitt I don't know if I had to say I don't know if that's really -- the bubbles because in 2008 get a huge fertilizer bubble mosaic and angry -- all these.
These -- in and they went straight down hottest IPOs and at the end.
So I would think that fertilizers and would be more stable throughout the seasons and inside that.
Capital equipment these industrials will be -- -- quiet.
Once led by -- -- got that tractor for twenty years or what have you everybody's case forty years that your.
I'll play you know I'm not buying a new one -- I think he's he's milking that thing way past that -- its -- I don't.
Many hands I don't know that will be my next -- he's letting me on his property I the national highway and you owns our target up.
Believe it or not and retail sales yes people -- buying clothes again.
Post entirely quarter earnings.
It's and they sold profitable items like clothing believe it or not.
And they also saw improvement in the credit card business revenue was below S -- -- though.
Credit card revenue actually is what pull them down a little he -- -- sales -- only up one point 7%.
And of course -- at Wal-Mart on Tuesday they posted a one point 8% drop in same store sales so.
We're not seeing the discounters rocket -- like I think everyone expected Benton we're talking about Chico's earlier on Barney net she goes up again this and the craziest story is this Chico's bail bonds this is him.
Okay this is she goes in the and that is it lately bohemian.
As type clothing Ali.
If they belong and snowy in the -- it's very excusable if you.
Is that unless you help but look it is good that yes women it's no women's -- will apparel reported higher than expected quarterly profit.
They keep they keep having -- apart so I should not be -- fund's net sales were up ten point 8% they blew out expectations I mean it was just on.
All good maybe we're all just eating too much time.
It'd and Taylor -- a lot of women's clothing isn't doing pretty well here though right -- as I mean if I can.
Please what's the word please sponsor -- that's OK and then we -- Spring and I got to get them I think you've been Hawaii I didn't hole any money in gold and again for so long ago he was one not just him doorsteps -- -- -- from -- I'm outs in the mall with a satchel with a dollar sign on in.
-- -- like mr.
regalia my bags and anybody -- I am good I found on I'm ready I'm ready and that the crazy part is.
I have to go way back to school close to my kids I can't purchase stuff for myself.
Island that's next -- above for your kids get a little left over that's when you go to the -- event.
Yes yes yes and in her -- that would be some leftover jazz pharmaceuticals is up the US 78 I -- -- -- another one of those stories it's always on the list.
They treat -- -- pharmaceutical they.
Raised concerns about one of their drugs to treat.
Because of it but they came out and they said.
That it's actually affected after so it's all good -- jazz up today almost 15%.
The FD men medical the -- more than doubled in value today -- it's said that it got a regulatory nod.
Two -- device that destroys -- soft tissue.
All that bad still in the -- -- -- not I'll just wait for 141%.
On a day like today on a negative take.
It's that -- -- little -- market cap that's who lottery tickets back in the -- the influence thankfully it's a quick break we got a lot more to get -- don't go anywhere season.
Let them back but -- -- -- -- -- and Chris cutter down again 78 points right now it is Klein it's way up to dot.
Critical that the FB and live karma will see if we -- run across feel flat line for you today.
Consumers is going on these days it's affecting our small businesses which is why we're so thrilled -- -- -- base here.
Wall Street Journal small business -- talk to us about.
Well among other things how much it costs -- start -- business and now one of the things that I think is important and we need to like.
Keep motivating people is that during times like this is really when aren't -- shine.
I -- to sit down right Colleen -- -- LA and that's in the old brain starts going and -- Pakistan look I could do this myself.
-- asking me out there aren't that -- is Seattle economy I really do feel that way and so we did a product earlier this week what we wanted to figure out was you know what.
How much it costs to pursue year entrepreneurial dream we figure there a lot of people right now that have been laid off.
Where there are a lot of people that are still working but maybe they're really overworked and they're dreaming about finally quitting -- job and starting their own business and yelling out there and creating jobs.
So we wanted to you know that we know a lot of people -- -- just are hesitant to do this because it it can cost so much to start a business and -- a lot of people are like well I don't have a pile of cash sitting around to do this so I can't do it.
So we decided to have -- see how much it to see.
You maybe it doesn't cost as much as you'd think it would cost to start a business so we decided to see you know if there are people out there who are starting businesses where really really small.
Some money equal the article start -- on a shoestring you found that three examples of analysts out of business for less than -- hundred.
Dollars and in this that can't be true how can you do.
And not only is -- true but we found these examples are all very successful businesses that -- -- article ran we have been flooded with emails from people.
Who are saying I just did the same thing I just started business let you know I just you know paid.
Ten dollars to register -- -- domain name and now I'm bringing in sales so they have this is definitely happening -- it does but I will say it takes.
A lot of hard work every that was the -- we heard -- consistently you know this is like it's like -- boot -- So if you wanna go this route you have to be prepared to really commit a lot of hours a lot of time and energy.
On the -- have to be real creative about.
The way you approach things and I think some of the the people we found.
That for four story really approached.
Their start -- there really creative fashion.
We want to hear about them but enact something picture what was what were some of the teams like.
Because I remember when we did our Saturday show landed big.
Things we always heard was that -- quit their day job now than they did the other thing at night.
And they were up all hours of the night yeah any college until that point with a Philip they were ready to yeah yeah -- seen that yet it definitely actually one of the examples we found is a guy who is kind of interesting he.
Knew he wanted to start a business he has a passion for food the total -- these traveled all over the world he knew he wanted to start -- food business of some sort he lives in Washington DC.
About OK having -- start a business where I'm going to bring people out walking tour original -- in a different restaurants and I'll try samples.
He -- to do this.
Though he'll wanna take that much money but he knew he does need to -- kind it would need something to to get -- so he.
Does he took a job as a paper pusher typically at a government agency -- -- the Department of Homeland Security he has kind of like this boring.
95 government job but it allows him to pursue his dreams so he.
Spends every night -- -- the business spends every weekend he started at two.
-- two -- three years ago.
For -- 110 dollars us for the cost to register his business in Virginia.
And at ten dollars registers domain name he got an up and running -- able to commit every Wednesday receiving every Saturday and Sunday to bringing people on -- walking tours.
Now he's got twenty people working finally -- 300000 sales last year.
He's still he's reinvesting all of prophecy haven't quit that -- caveat the -- -- -- But you think we need it right then it's NASA NASA might need the boring day out very long time that we definitely have found that.
Another one of our examples of -- because that was the real creative way to start a business was a woman that got laid off -- didn't have any benefits or anything like that.
Her family had been planning a family vacation down in Argentina seats still won on the family vacation when she was down there.
She saw all these people when -- real -- -- bracelets with Portuguese lettering.
And -- southern it was a kind of a fashion trend -- -- thought well maybe that's something that would work in the US.
So she bought forty dollars worth of these bracelets so she -- like 100 bracelets are really really cheap.
Got back to the US.
She had taken a part time job just to make ends meet as a lacrosse coach at a high school.
She sold the bracelets -- her teen issues that coaching a girls team.
Was that she sold all those bracelets she was able to then place another order sold all of those.
See you at gradually got her bracelets and to retail stores is now on high end department stores seasons stores internationally.
And she brought in -- 160.
Revenue last year.
-- -- -- -- Yeah.
-- -- in the cup there are some examples and you say you've been flooded with other examples of yeah.
Hey I am very minimal capital -- have been able to stuff my business but in general and you obviously have to have some idea what you're -- -- -- for me not start a company.
I want to build spaceships -- -- on space travel flights you know and people look at me say.
You're not gonna have enough money to do that you'll and you'll never have enough money -- how many years now that they have some type of an idea look.
Six months down the road five years down the road this is what might call Australia going to be life.
I should say that this reality it really is a typical for for -- -- be able to start a business with such little amounts of money and you know it really have to be very specific kind of business where all work.
In general it costs a lot more especially if if you are -- any type of business where.
You definitely have to have commercial property you definitely have to have equipment inventory there's no way you can -- it for a 150 dollars in fact.
I think Babson College has that recent research on this that average amount it takes to -- -- of -- 65000.
Man he ought to do you know I spaceship company whoever is it's going to I guess it's -- and a map out -- Yeah so that that might not be an option still on a shoestring aren't though are you seeing a rise and people get out there saying I'm I got to do this I just I don't yap -- restore at.
You know I mean I think it's.
Yet when the economy is kind of the way it's been the last couple years and people -- feel like they don't have control.
And would you start your own essentially Steve feel like you can control some thing you know.
Just into what about age demographic because I look at.
Hello to my parents people on -- -- not oppressed people of my parents' age are very risk averse it's too risky to take out alone at the start your own business just keep your nine to five and keep plug in -- way you know don't.
You know if you've lost your nine to five and -- looking for the next nine to five don't start your own -- are you finding that younger people are more apt to do that are older he gets.
Find literally read the franc came he had just gotten in now from a woman has 63.
Who have laid off and she can find another job maybe because of her age and then having trouble finding another job so she just started -- a 22 company -- She sells -- teams that have helped to keep terrific.
And doesn't just inches I'm very well and look I think it's not like the silver lining when I -- she wanted to get another job health community and my name to take the risk but it is kind of pisses.
-- she could do and now it seems like it's working out for her -- -- that's gonna lose at some point gap and I I agree with you there's a generational thing right.
That year you know and let your dad though he was -- IBM -- yet you will line limelight -- jobs and go ahead of the data -- put off until I'm now gonna -- in the days of big pensions at any and a fantastic benefit packages and -- and that's what people dead and I think.
There's been a shift in the way people think especially now with you know 401 -- that you can bring with it whenever I mean you know -- -- is you can probably start a business -- -- -- Just the doors on the thing but put it on your resume an Eagles turned into a positive during heading out -- yeah I think -- yeah.
You know I -- went out there I try to do all the stuff.
Yeah yeah I got this far acted just you know I can work.
There's a camera and a mansion could you ask what other trends we were saying.
And we definitely see people really use the course starting businesses for minimal amounts of money really using technology to their management no surprise there yeah but we know we're gonna find tons of people.
Doing dot com sites where they were selling online but we really found that people -- -- the Internet to to market their business to reach.
But also to make themselves look more impressive right from the get go so one man we had interviewed he had you know he.
He he started a web site for minimal amounts of money he made it look very professional he spent twenty -- getting a phone system.
On that that you know people -- potential clients could comment sounded like -- -- calling a fully staffed company hello Ali you know and they helped the Boston business cards so.
You know he used this this technology to make himself.
Look -- press and that's definitely something that we found kind of across the board it's easier for people to establish themselves.
And -- to find customers and also you know free social media -- -- very -- let's make it easier to promote your products and services.
I knew Gary thank you had it isn't the same kind of -- common better than Wall Street down to -- peace it's online it's not it's mine yes.
Little -- I hear it.
I don't look at this might inspire you as well said he -- joins us right now are from out of Los Angeles he's -- moisture Janzen is also the author of your idea incorporated sandy good to see you.
Thanks for having me you know just that kind of feedback on our last conversation.
About back in 1993 when you decided to start your own company.
Well what -- the fears how how frightened were you at that point on to say wow this is a big lead.
Well I was terrified come -- because I had no idea what I was doing I had no.
Idea how the retail industry works but at the same time I have that fire in the belly and I was determined to find a way to make it work.
I love racing at the fire and about exactly that before actually someone once said that it was a blue flame coming that earbuds but I've -- -- coming who put in place.
But that being sick you attic and you went and -- and now the product.
I -- to me I'm a woman it sounds phenomenal but tell us about it and why even went that route.
Well moisture -- aren't -- up.
Updated and upgraded version of the classic white cotton -- beauty secret that's really been around for generations and when I was younger when I first started the company I was I had really just dry ugly hands and I was embarrassed.
And my grandmother told me about the classic white cotton club and I found a pair.
But I can see the concept has merit but the gloves -- thought they were falling off I couldn't keep -- they wouldn't watch.
And I said there's got to be a better way elect so many other entrepreneur or as -- come up with product ideas and even if we don't have a business degree we say there's got to be a better idea and we make it happen.
San do you sell these gloves are through if -- private label varieties all through some of the larger chains they Bath & Body Works in the life.
You know we've done private labelling projects for about the body works and Estee Lauder NHL plus we also sell to a whole lot -- skin hair salons and beauty supply stores.
And you know a lot of retail chains and -- lives in spots across the country.
Why why did she used to go to private -- -- and I guess if you could explain I even got in the door I mean you're you're you you started in Bed, Bath & Beyond that thinking hit home run for drama that match.
Who caught up.
We did get lucky early with Bed, Bath & Beyond and it actually got all of our manufacturing.
In place so that we knew that we could ground we can handle large -- -- I did have the courage on the gumption to go ahead and try to contact.
On the bigger companies and say hey you make these great moisturizer as we make these amazing gloves.
And aren't gloves can help your moisturizer -- work batter and enhance their products.
And so it kind of worked and it and it was a big piece and still -- a big piece of our business to be able to manufacture products.
And how that visible.
In these huge chance.
Like the -- like Bath & Body Works -- -- plus or something like that.
But I we've got the gloves and we've got the Sox -- he is looking at the Sox right now I -- I'm making right now I got poked fun DOC I'd put my and put cream on my feet and then I just for the Sox on.
Exactly eight wouldn't get more easy let me do some reading about it get hot cream might be somewhat aggressive bathroom and put them on my -- and then come back in later -- -- -- there and well again.
I've done memo that -- -- -- -- -- -- Thank you also have in my -- your book your idea incorporated.
Company and you hear this is really where you can say look in 1993 I started this company.
And I was a mother.
-- had to deal with you know taking care of your sons as well obviously.
Many people out there can relate to the challenges you win the real.
Back -- almost twenty years ago and I'm sure you've you detail how you were able to overcome those challenges in the book.
Yeah as it was hard enough not knowing what the heck I was doing in business and now the sudden I had children.
Didn't know what I was doing very there.
But I really tried and I still -- still challenge today and I say I try every day it's a balance I wanna be there for my kids and I want to run a professional business.
And so following is a reevaluation really on a daily basis and you have to make the effort to have priorities and boundaries -- And follow that really kind of religiously to.
Yeah I'm a mother of three and work -- way easier than parenting who look like okay you're way I don't think I'm and I might add -- -- play.
-- well well well well on like my failure Michael Jackson and love that book alone do what he -- -- inspire entrepreneurs out that you know -- he would sit here talking about how it doesn't cost you all that much money.
Did you did you have to -- this -- seedings didn't.
A blow out your credit cards to get this going.
Yes first I did follow calling on Twitter she's had passed yet -- great -- But yeah I.
Also was a -- -- and started it was basically not -- and I did blow up my credit cards I was comfortable though.
I believed in the product and I really.
Was fine with putting it on my credit card -- -- a little bit of my savings and I really I started initially -- And I would get a check in and then I would go by mark fabric of paying my sewing contractor as the -- started slowly.
But then when it started to get bigger I definitely felt comfortable I'm going to the credit card.
Sandy you started before the whole social.
Media you know networking began silly and the -- case to see.
Yet you -- least get your your solid footing before but how do you use that now and how did you recognize this is a great way to improve your business.
Well I -- I love social media and especially Twitter where you can just talk in real time and network and meet people that I would never otherwise be able to cocktail.
Mom so I started just kind of for the fun of it on Twitter and then I used it to promote my luck and I've gotten speaking engagements from -- and done amazing networking.
With other -- are no more than women and mom groups and its -- that term and that's and I recommend people just.
Just jump then -- and find out of place for yourself on Twitter FaceBook and would you recommend people go the private label -- meaning you -- you -- do lose a little bit of yourself in the process right.
That's a good point you do lose a little bit of yourself however.
If your manufacturing is set up so that you can't produce and quantity you don't want to go.
Talked to a buyer of the big chain store if you can't produce our can't.
Can't follow your products.
Sandy even so great thanks so much for sharing your thoughts thanks for having me -- -- what's your handle on Twitter we welcome volume.
The sand the -- -- I got it thank you so much.
And you see any Abrams here over the -- and stands in the author of your idea ink.
Share your thoughts out of California -- I know we're gonna take a break that they feel really nice resume dump that.
Your idea -- dot com by the way if you want more you can say they've -- nice and still have made a lot of test us -- and you won't lose -- I -- go ahead in the NFL Monday.
It's arrived at.
We'll be back.
Welcome back we're down about three points on the -- this is a better -- yet score that's -- that help -- -- a lot today and we checked Chris still is chock full of testosterone after that last kind man.
Thought goodness truth you can't take criticism well -- sitting up here on the studios the OC and Tiffany good to see Goldman do you have anything.
You don't anything it's not a lot of small businesses polled think the moisture gloves and one -- -- -- hey listen thank you we have very soft hand.
But I bet on them -- -- anonymous.
-- -- -- -- -- -- -- -- -- -- -- The epiphany yet is it takes -- its consumer products companies I notice that you have a lot of clients that are record labels and whatnot and and you make them cool you've taken to the Republicans say.
Hey this is not either stage company liked -- when your client's been around forever yes it put you you're looking at -- they had when they can't keep cool.
And are you -- for principally focusing on a younger generation when you go -- and yeah I mean you know when you need some of these marketing catch words you know the one thing is -- -- you know like the new phrase he knows grassroots marketing before announced kind of like how do you really talk about willingness of the big clients like -- You know the same the same thing applies for a small -- It's really trying to find the right opportunity in the right consumer for -- engage in the right opportunities ultimately real well many of doing 21 to about 29 kind of and that kind of like that range so you know there's not a lot of information for them especially for us very clients -- a new territory because they're just coming on to that grid so why we're working with.
You know the likes of tiny -- engines and the -- it's like they're really looking for new ways to -- -- -- don't know how to because they weren't really.
On on the radar so now it's really talking about how do you talk to them you know at the speed of conversation so you talking about Twitter and FaceBook and social media stuff.
And then when you can only throw foursquare into it it's kind of like it's really confusing for a lot of -- I'm -- You bought this full speed aspect of the did you watch mad men and -- -- the -- advertising used to be done television was a big deal -- -- newspaper ad and it was out the would build -- That help.
Kids especially are flooded with the information in real quick -- about it see it.
Makes sense of it and move on the next -- it's going to be huge challenge for your clients to be able to find the right message to send a real quickly you know it's it's it's it's -- also content generational we have to work -- -- like they have these platforms these these FaceBook pages but they generally don't have content to drive people there so a lot of things that we do is -- help create a story that -- kind of like the amplification of -- project and -- and then also actually creating things for them to go to the platform so it's creating a campaign we can win a custom.
Co branded product that we -- with Pepsi and the sneaker company like -- may or if it's like.
You know -- -- array product that we made with new -- It's kind of like these are the things that kind of like talk to this consumer and then we have the country to experience for them -- only person that lets you look at some -- that's -- You do penalties like god this animal -- you can only be dead -- and you've got the good -- gone and no I mean I -- That's the big thing propensity of going with -- is like Pepsi it's -- -- -- is one of the coolest brand in the world Anderson you really think about kind of like you know an 80s90s and then -- -- -- -- in the -- -- -- it's actually time and was -- announced that -- is actually -- playing in the -- that they were in the -- -- they deserve -- -- -- -- -- -- -- -- Is that still selling at getting it tax this summer months so these millennial they see somebody -- -- in something where something it is that enough so -- -- Well yeah it's it's it's yeah it's definitely not what we wanna say that we want to make our brands.
A facilitator or curator of culture that we want them to be an active participant as opposed to a sponsor.
So the reality is what we do -- we connect brands with different networks around the country that help them solve their their challenges.
Oftentimes a lot of companies like -- -- -- -- results solely on social media and Twitter and FaceBook.
And we've also say is that these networks exist in a real way.
So kind of like that in the FaceBook is like you know you might be my -- -- -- you may never met me before and so therefore you won't really be -- to do anything from New -- to help my movement.
But if you were the old school way is kind of like I have to meet you face to face the nation go to those network elements and makes you wanna go to things we have to meet people some of them any minute now -- -- -- -- -- notion of a move that could do pet C.
Back out of the Super Bowl ads are they said they wanted to save their money for their toll green with a campaign for the for the refresh project is exactly exactly and that's -- -- and yet millennial yet and say let's and it's just really be very frank about it you know.
It was a it was a very risky proposition and they came often they've won very they've won and you know we were one of few agencies actually execute on the ground in a real like tangible kind of space.
And with the idea was what we are talented possess that he's going to be giving away.
I'm more people going to be winning these money to help on to help and -- their communities but we're understanding and we we ascertain that the people that -- that -- was looking to help in the communities that they were looking help.
We're gonna get the grants because what happens is is that the celebrities who have professional grant -- and organizations that have grant writers with -- -- -- gonna win in in the whole process is about social media crowd sourcing your idea and getting people to vote for your ideas to what are.
What -- solution to that challenge was.
Was that we went into six different markets and we actually on -- Saturday afternoon.
I'm with the help of of a child a -- of it not for profit didn't do something.
What we need to do -- create -- curriculum and actually be able to teach consumers anywhere between the ages 1665.
Actually how to write grants -- -- -- actually doing was was giving them the tools that even if they didn't win a Pepsi grant that they were actually going to be able to held them.
But achieving goals in a better way so when -- really talking about that was the program what this the spin -- of the things that are so help healthy for the community.
Clinton -- get a couple seconds of one of the things -- -- put -- for marketing tips if anything personal with surround yourself with stylish young people and I was really interest yes you -- you know we're cool you can you know you -- you know you gotta you gotta look the look wolf the -- On and you know I'm the oldest of the of the pecking order and -- you know I sit at the top of the ecosystem that I'd like if and they called me an old guy and I'm 34 so -- -- we have -- that as young as sixteen and they have blogs and you know one of our interns today is actually on a video shoot with another guy -- -- -- for for an artist.
And and at a video shoot -- music is a kid who it's happened this summer he's a senior in high school to taverns some with me how this summer with a film production peace.
And we met the guy threw us in on the board of directors for this op program called torch which gets up high school kids and in marketing and advertising so when you really get ideas like you -- get younger and you've got an -- and that's the way you stay that way.
Now they're and they're connected -- -- -- there.
-- actually isolate these I don't know 1000 lazy -- you can.
Hey we're playing legend of Zelda I was.
But in football and I wanted to go to get my friends mustang since -- Hey T tops off that Sarah these kids are making money there aren't into the sixties you mentioned having a good -- I thought this was interesting to build a big social network.
It's not just FaceBook anymore I mean that's almost passe and now it's it's FaceBook is almost something that my mom does and actually she does do -- you don't.
-- gonna have to figure out what do these ads and hash tags and she's not really up to that.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Because what happens is they have their own blogs so they're reading things like that you when -- think they were because they have to actually be able comment.
And right editorial comments on their own blog so they think they consume information such a pace.
And -- don't necessarily understand -- and and that's what we're trying to -- -- -- -- bridge the -- that would -- -- medical -- you will I used to -- -- IBM and -- -- thirty series regular bank -- -- major -- -- man -- have you walked in the listed -- -- -- that -- yeah they're -- -- are -- -- -- olde stage companies -- trying to -- -- a little -- it was typical -- maybe -- -- -- -- -- -- -- economy fell through -- -- kind of like our best -- time ever -- -- had to kind of get results so lets you know when it wouldn't it when the when the frame touting baseball cap both sides of the problems and it is kind of like well let's hear what he has to say and like and what we found is that our influences is much influential about very small pockets but we figured out.
Is that and really build the science behind it is that our influence controls mass consumption Sony's brands are -- talking about hey you know like.
You you know people expect me to have kind of like cool kind of like you know T shared brands and and we kind of -- look at the clients like EA and ten array -- -- -- -- kind of look at these brands it's like.
These brands are looking for new ways to connect with this target and we you know we have a responsibility to our bring clients and also to the consumers and that's why work.
You came to 600 -- -- copyright -- magazine picking ninth in marketing and advertising that's very impressive it is my my my guy Collins at the office smiling a lot he's he's an ex banker and he he loves those kind of -- -- and he loves that kind of just so.
I'm I think were up four again it's just a testament to the fact that.
You know we're doing something that we love it shows on.
You know it's it's not like the company that we started to my dad you know I had a silver spoon in my mouth and had a bunch of money that it was it was something that we wanted to create and the workshop you kids think tank here and then I I yeah -- -- -- is in and unaccounted -- Don't think courtesy of Seattle company that's website real -- -- -- W dot -- -- dot com or you can kind of follow me at cold thinkers on Twitter or you can follow us.
On at team epiphany NYC on Twitter.
Beautiful thing here -- -- and sell high in the karma we were down when he first onset now are up nineteen point they saw Michael franc and the flag.
We'll see -- I don't know anyone --
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